AdVenture Media CEO | Best-selling Digital Marketing Author
New York, NY
Joined March 2014
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Patrick Gilbert retweeted
One of my favorite reads in 2026 - a must if you or your company wants to be on the cutting edge with AI and digital marketing.
Exciting updates on my new book, “Never Always, Never Never”:
1. Amazon has dropped the paperback price by more than 15% !!
2. Now available for FREE for Kindle Unlimited customers!
3. Audiobook is now live on both Spotify and Audible!
4. 20+ 5-star reviews, with one calling it, “A must-read for marketers and AI leaders.”
The feedback has incredible thus far and we’re just getting started. Get your copy today in whichever format your heart desires.
a.co/d/09e9ldHv
ALT Screenshot of Patrick Gilbert’s book, “never always never never: strategic marketing in an ai world” on sale for a discount on Amazon
Patrick Gilbert retweeted
Google tapped a few of us to react to the new Demand Gen updates for Marketing Live. Good company to be in. 🙏
Two things I keep coming back to:
1️⃣ The YouTube audience is net new. A big share of viewers aren't on TikTok or Reels at all.
2️⃣ And your product feed matters more than your settings. Rich titles and real descriptions shorten the path from discovery to purchase.
@PatrickJGilbert
@jyllsaskingales
@GoogleAds
@YTforBusiness
Are your current performance campaigns hitting a ceiling? 🤔
The latest Demand Gen updates help you unlock your next wave of growth. We’ve supercharged Demand Gen with expanded inventory on Google Maps, new ways to scale your video assets, and your product feeds coming to more formats and screens.
We connected with three ads experts (@MenachemAni, @PatrickJGilbert, & Jyll Saskin Gales) to share the “so what” behind how this impacts your bottom line. Here’s what they said:
➕ Unlock a massive, untapped audience: YouTube brings together leaned-in audiences that traditional social platforms miss – including the 45% of YouTube Shorts users who aren't on TikTok and 65% who aren't on Reels*. And with Demand Gen, you can engage them before they even start searching.
➕ Lift and shift top-performing creative assets from other platforms: If you have winning creatives on other platforms, bring them into your Demand Gen campaigns and use GenAI solutions such as AI-powered video enhancements and image-to-video to effortlessly create additional assets and aspect ratios.
➕ Optimize your product feeds to turn browsing into buying: By using rich titles and descriptive context in your product feeds, you enrich the consumer experience, shortening the path from initial discovery straight to a purchase decision.
Watch the full video to see our experts’ reactions and get the blueprint to scale your Demand Gen campaigns today.
#GML2026
*Source: GWI, US, YouTube Shorts Users Aged 18+, Sept 2025
Patrick Gilbert retweeted
Are you still manually reporting…?
The trap of "how it’s always been done" keeps many marketers stuck in manual silos.
The businesses that win fix their data foundation first so they can use AI as a focused analytical assistant, as noted by Dana DiTomaso, Founder of @kickpointinc.
Shift from defensive to offensive investing to reclaim data-backed confidence, as outlined by @PatrickJGilbert, CEO of @AdVenturePPC:
🔄 Break the manual cycle: Trade fragmented spreadsheets for a unified decisioning engine.
📈 Shift your mindset: Stop using dashboards to simply justify past results. When you view marketing as a growth engine, you can proactively invest in future growth.
🎯 Optimize for profit: Your "north star" should always be bottom-line profit, followed by new customer acquisition and top-line revenue growth. Use tools like BigQuery to get your data into a warehouse that auto-refreshes, eliminating the need to build reports from scratch every morning.
By using Data Manager as your single source of truth and connecting Google Ads to Google Analytics, you can drive real results – a potential +23% increase in conversions and a -10% reduction in cost-per-conversion.
What’s one manual reporting task you’re ready to leave behind?
*Source: Google Internal Data, Oct 2023
Patrick Gilbert retweeted
So pumped to be in Brooklyn for the @AdVenturePPC Dolah Conference! First up, @PatrickJGilbert (of Join or Die book fame) with the opening keynote. I’ll be chatting a little later on a forum about PPC careers and the future of PPC management. 🤘
Any other #ppcchat people here? Already ran into @timothyjjensen!
Patrick Gilbert retweeted
I found immense value from watching the DOLAH videos last year, so when @PatrickJGilbert offered me a ticket the year I was overjoyed to be able to attend in person!!
I have tons of respect for Isaac, Patrick, Nechama, and the rest of the AdVenture team and can't wait to go sit under them for their upcoming event in April. Hope to see you all in Brooklyn in April, sign up below! adventureppc.com/day-of-lear…
Patrick Gilbert retweeted
"Products like ChatGPT and DALL·E have democratized AI. I expect 2023 to be the year when we all learn how to work with automation more productively" - @PatrickJGilbert
Catch the next PPC Town Hall for more expert PPC predictions for 2023: youtube.com/watch?v=5pzXCdsn…
#ppcchat
Patrick Gilbert retweeted
"The history of digital advertising has been capitalizing on the different versions of arbitrage."
A fantastic breakdown of the evolution of digital advertising by @PatrickJGilbert
Catch him on the next PPC Town Hall on Aug. 17 at 9AM PT: youtube.com/watch?v=q6L_mtaL…
#ppcchat
Patrick Gilbert retweeted
While waiting for the PMax episode why not catch up on:
1⃣ interview w/ @PatrickJGilbert about his book Join or Die – he brought so much enthusiasm & knowledge
open.spotify.com/episode/549…
2⃣ chat about SSC w/ Patrick, @isaacrudansky & @PPCKirk. Tons of fun!
open.spotify.com/episode/31G…
Just wrapped recording a podcast episode about...
🥁🥁🥁
🥁🥁🥁
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
Dropping early-next-week-ish? I think?
Just subscribe so you don't miss it
#ppcchat
open.spotify.com/show/1HW3aX…
Patrick Gilbert retweeted
6 years ago I joined a 20-person startup.
I wanted to quit after my first week, but didn't.
Now our company is worth over $1B and has 200+ employees.
Here's what I've learned about succeeding at a startup:
Patrick Gilbert retweeted
Early career years are painful.
You feel like an idiot 98% of the time - lost, confused and insecure.
I wish I had a cheat sheet of principles for my first job.
So I put one together.
Here are 20 things about building a career I wish I knew sooner:
Patrick Gilbert retweeted
AdVenture Media Group's COO and author of "Join or Die: Digital Advertising in the age of automation" @PatrickJGilbert offers an approach to allow your short term to set a foundation for your long-term success, inspired by SpaceX’s Falcon 9 rocket.
#FOS2021
Patrick Gilbert retweeted
Check out my latest article!
The ROAS pathology: how revenue-based optimization is selling you short linkedin.com/pulse/roas-path… via @LinkedIn
with @PPCKirk, @ChrisGutknecht, @siliconvallaeys, @PatrickJGilbert, and more
Patrick Gilbert retweeted
#ppcchat Check this thread 👀🧵
@PatrickJGilbert
Patrick Gilbert retweeted
Some are fighting the automation ad platforms are adopting. Should PPC professionals be like Luddites here? @PatrickJGilbert says they shouldn't resist, but join in on using AI-driven marketing. Catch the cliffs notes on Join or Die in ep.50 at: funnelreboot.com/episode-50-…
Patrick Gilbert retweeted
This just in – we're giving away copies of great books by @siliconvallaeys @PPCKirk and @PatrickJGilbert.
Grow your career with the experience of 3 seasoned PPC pros.
Each bundle contains all 3 books so sign up while registrations are still open!
#sem #googleads #ppcchat
Attention, PPC marketers!
Block your calendars for 9 AM PT, Sep 8, as we got @siliconvallaeys, @NeptuneMoon, @PPCKirk, @ChristiJOlson, and @John_A_Lee to help you supercharge your PPC career.
P.S.: Free giveaways in store for you🎁
Sign up here: landing.optmyzr.com/ppc-town…
Patrick Gilbert retweeted
Had a *great* conversation with @PatrickJGilbert about his book Join or Die. If you want to learn what NASA, horses, and #ppc have in common – or what an automation-first work culture looks like – then listen to the latest episode of Digital Momentum
🎙️➡️ spoti.fi/3ik4Pnj
Patrick Gilbert retweeted
In the 2020-2021 school year, Mini-THON raised 2.8 million dollars!
What a remarkable achievement for all of the students who accomplished this despite a global pandemic, cancelled events, and virtual learning.
Always amazed to see what they do, #FTK.
Patrick Gilbert retweeted
Paid advertising has changed! Ad platforms automate themselves and hardly need any input from advertisers. What are PPC professionals to do? In the words of @PatrickJGilbert , COO of Adventure Media, they should "Join or Die". Please catch ep.50 at: funnelreboot.com/episode-50-…
Patrick Gilbert retweeted
Isaac & Patrick are joined by Bruna Alves, Project Manager at AdVenture Media to discuss the common misconception around #contractors, how leveraging contractors delivers higher level work for clients & the qualities to look for when hiring a freelancer.
buff.ly/2T1kHkJ
