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It's all about the stories.

Joined October 2015
Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)Photo by PederAtSitrus (@PederAtSitrus)
I think I am moving from "strategy as a plan"-ville to "#strategy as a perspective"-land.
Thanks for following @idaserneberg @WordStream and have a good weekend!
PederAtSitrus retweeted
Don't let your communication and marketing be about cosmetics. Your brand doesn't need more make up, it needs soul. #contentstrategy
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Hi @TRiesterer, loved your talk on CMW! Didn't manage to download your book though, is the link deactivated?
I guess anyone who needs to see if their message is strong enough should test it on the strip in Vegas. A humbling experience no doubt.
Bye Cleveland it has been a pleasure! #CMWorld #Cleveland
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PederAtSitrus retweeted
Mark "Luke" Hamill about Twitter and fans: It's like a bag of potato chips, you just want more. #cmworld2016
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PederAtSitrus retweeted
Rand Fishkins SEO "must haves" of 2016. #CMWorld #SEO
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The looong line for the talk on search engines tells you a lot about digital communication :) #CMWorld @randfish
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Superenergetic Marcus Sheridan preach principle over platform. "We're in the business of trust." #CMWorld
PederAtSitrus retweeted
Comedian Michael Junior on the importance of knowing your why and finding your unique punchline. #CMWorld
Create a hub and focus on the network effect, says Mitch Joel. Wise man I say. #CMWorld
Brilliant speech and an inspiring summary on how to incite a need for change and overcome the status quo bias, thanks! @TRiesterer #CMWorld
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Consistency, authenticity and long term thinking — makes for good influencer relationships. Word. @ShelleyCRyan @LaurenatDell #cmworld
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"Influencer marketing is about shared values and partnerships. It should benefit the brand, the influencer and the customer."@Dell #cmworld
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Research helps you find the gaps. Creativity fills them successfully. Best friends forever. @blueprintmkt @NicoleSholly #CMWorld
Thanks for retweeting :) @jacluicastro @tractoBR @lovemeggy64 @MarciaRJohnston
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Lunching and learning at #CMWorld Looking forward to hearing about how you strengthen the bond between planning and creative output.