Yesterday I joined a call with a well known 9-figure brand that's been on @PostscriptIO for a few months. I was very pleased to see that all 5 AI products they're using are driving meaningful gains proven by holdout test: - AI Popup Retrigger: 23% increase in opt ins 📈 - AI Infinity Test Automations: 26% increase in revenue per message 💰 - AI Infinity Test Campaigns: 30% increase in revenue per message + 🤖 has beat control on all 100% of campaigns - Shopper Responses: $50k incremental revenue, 278x ROI 🗣️ - Most importantly, Shopper Automations (creates bespoke 1:1 automation flows for subscribers): 78% lower unsubscribe rate + 35% increase in revenue per message 💸 Pretty crazy. Including screenshots as evidence. Here's my question - if you're a @PostscriptIO customer why aren't you using these?

It's election season, and I'm here to talk politics. Building a business is hard enough. And sendflation is a disease in an otherwise moral ecom society. It must end. So today, we're doing something about it. Excited to launch Sendflation. Together, we can bring an end to Sendflation once and for all 🤝

Yesterday's launch went really well Waitlist is blowing up 📈 But the thing I'm most excited about Is how much we left out In this new era of software, you can just build so much more, so quickly It's both good and bad But know this--> lots more innovation for PS 2.0 soon

This launch is a huge moment for @PostscriptIO and for the broader ecom industry. I'm equal parts nervous and excited. If you missed our launch, here's what it means:

Things are happeninggggg

we've gone f̵o̵u̵n̵d̵e̵r̵ ̵m̵o̵d̵e̵ broccoli mode🥦

At Postscript we're deep in the AI company rebuild. It's honestly pretty grueling at our scale. But we're making progress! Revenue growth reaccelerated to >50% YoY in H1, and we hit profitability last quarter. A lot of this acceleration came from our AI motions. It's changed how we build, what we build (harnesses like Shopper, IT, AskShopper, etc), and how we operate internally. The internal operations piece is quiet but impactful. And one key thing we did to help facilitate and support internal builders was launching Outpost, our internal AI hosting platform. With Outpost anyone at PS can take something they vibecoded (dashboard, prototype, tool, whatever) and get it live on a real URL in seconds... without servers, infra, etc. That's a huge unlock! What I like so much about Outpost is that it enables builders across the org, vs leaving non-engineers waiting for a roadmap slot. It's become one of the quiet engines behind our AI & Internal Tools ships this year. We estimate we've already saved 7figs from these initiatives and have a loooong way to go. If you're driving internal AI transformation, strong recommend getting a similar platform live.

Think email is all we’re cooking up? You’d be very wrong! The @PostscriptIO team is moving faster as we build the AI Retention Platform. And today I’m *very* excited to share another enormous product launch: Shopper 2.0 Shopper 2 is our latest step toward fully autonomous marketing at Postscript. We launched Shopper 1 last year, and it, along with Infinity Testing, have become mainstays for ai-pilled ecom marketers. Shopper started as a conversational sales agent, taking our learnings from SMS Sales and applying them at scale to drive incremental revenue for brands. Hundreds of brands have used Shopper to increase sales and better engage + retain subscribers. Shopper 2.0 is a major upgrade, expanding the surface area of automated 1:1 messaging from conversations to flows. It's extremely powerful. Shopper 2 takes all the context known about a subscriber and a brand and creates unique, targeted 1:1 messages across the customer journey. Old world: manually program a flowbuilder for a 1-size-fits-all customer journey. New world via Shopper 2: dynamically generated, 1:1 messages across use cases like Welcome, Abandons, Upsells, Cross-sells, and more. We’re seeing pretty incredible results (all proven w/ holdout tests): - 10-30% lift in revenue per subscriber - 15x-40x incremental return - 20-35% lower unsubscribe rate That's not all tho! Shopper 2.0 also features lots of updates to Brand Center, reporting + ux, model upgrades, and also adds Ask Shopper to the mix. Ask Shopper is our insights product where marketers can query the proprietary conversational and experimental dataset to learn more about their users and what's working in their marketing. Exciting times! Ping me or your CSM if you want access 👍