Revealing Reality is an award-winning behavioural insights agency working on a range of complex research projects.
London, UK
Joined August 2011
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Revealing Reality retweeted
What does the constant sharing of data do to parenting norms and expectations? And how does it shape the development of children's independence, resilience, and trust?
Our research for the ICO explored how data sharing is shaping parenting and childhood.
think.revealingreality.co.uk…
Revealing Reality retweeted
If your kids have TikTok accounts, or ask for them, you should sit down with them and read this report together. Share the disgust and degradation of real feeds from real kids. TikTok is wildly inappropriate for children. From @RR_research and UK orgs
think.revealingreality.co.uk…
Revealing Reality retweeted
So many questions arising from the latest research by @RR_research into AI generated characters that operate without, it appears, any boundaries. Challenging for adults - but should children's minds be exposed to this experimental technology as it stands today?
"It's rude to ask a woman her age"...
AI chat engines are powering chatbots defined by simple rules and short-term memories with some detectable safeguards built in to prevent the bots roleplaying sexual activity with children, at least as far as we could test, but they are still simplistic and easy to fool.
Revealing Reality retweeted
London should be open to everyone, but planning systems exclude disabled people. Our latest research, being launched at City Hall by @CarolineRussell shows how to put this right.
Thanks to @FrontierEcon, @RR_Research, and @Motability for their support.
transportforall.org.uk/news/…
ALT Three disabled people sit and stand on a bridge, gazing firmly at the camera. The first is a man wearing a bright orange cardigan, he is a wheelchair user. The second is a woman with long sandy hair, she is a wheelchair user. The last is a tall man with cropped white hair and a red shirt. The words 'London should be open to everyone' appear in bold black capitals on a yellow banner, matching the yellow arrow surrounding the photo. The graphic has a hot orange background.
ALT London should be open to everyone but outdated planning systems mean 1.2 million disabled Londoners are excluded from the city. Transport for London can put this right. Adding three simple measures to planning can enable more disabled people to enjoy life in London. Find out more on our website.
Revealing Reality retweeted
What political news do people *actually* see on their phones during an election?
With @RR_research we recorded the phone screens of six voters for three days, then played back the recordings. What we learned was... bracing for anyone in news/politics.
theguardian.com/politics/art…
Revealing Reality retweeted
‘While there has been an enormous amount of media attention on whether the Sun will endorse a particular candidate in the election, none of the participants read a print newspaper.’
A reality check from @RR_research on how people consume political news
theguardian.com/politics/art…
Revealing Reality retweeted
The BBC’s ‘undercover voters’ sound a bit like the social media avatars we’ve pioneered for research. But without sharing how it chose what these characters follow, like and watch, we can’t judge how representative they are. Read our blog here: revealingreality.co.uk/what-…
Revealing Reality retweeted
77% of journalists surveyed decided not to engage publicly in discussion, and nearly half reported having taken steps to increase personal security. Read our report here: revealingreality.co.uk/how-d… #WorldPressFreedomDay2024
Revealing Reality retweeted
When we surveyed journalists in March 2022, 50% agreed that "you have to accept you will receive some level of abuse or harassment online in relation to your work". Read our report here: revealingreality.co.uk/how-d… #WorldPressFreedomDay2024
Revealing Reality retweeted
Last week we shared the story of why, even when spending their own money, people in poverty spend extra for essentials.
We worked with @RR_research and @povertyalliance on the film along with the brilliant contributors Zahada, Caroline and Catherine.
youtube.com/watch?v=wLgvb8An…
Revealing Reality retweeted
Check put this enlightening report to learn more about young people's online life.
What does the TikTok feed of an 11-year-old girl look like? Sensory & disjointed, short clips of TV shows interspersed with satisfying ‘slime’ or ‘ASMR’ videos, Roblox tutorials, dances, drama & jokes. Sometimes two at once in a split-screen video. More at think.revealingreality.co.uk…
Revealing Reality retweeted
Very interesting research. Most striking trend for me is how 'social media' has morphed into majority advertising content, highly personalised, but with very little social interaction.
10 years in 10 posts. When we did the first Children's Media Lives for @Ofcom a decade ago, some of the children in this year's research weren't yet born. A🧵on the changes we've seen since 2014 and what children are seeing, doing & sharing online in 2024. revealingreality.co.uk/the-d…
Revealing Reality retweeted
Several of the girls watch 'Get ready with me', 'POV' and role-play videos. They tell us they're soothed by content creators who act like their confidantes. The trend is towards heightened intimacy, often using ASMR tropes, whispering, playing with their hair, stroking their back
ALT Image shows thumbnails for video content posted by ASMR content creator OceansASMR on YouTube. Thumbnail captions include ASMR caring nurse roleplay and ASMR 4C hair play + scalp scratches / massage.
Revealing Reality retweeted
In 2018 some of the girls were using Musical.ly. This "random stream of videos posted by other users", often strangers, could "make children feel uncomfortable", we reported. Six years later this - now TikTok - is the dominant media in most children's lives.
Revealing Reality retweeted
Children continued to consume hyper-stimulating videos that are loud, bright, dramatic and fast paced. Many are using the new ‘fast forward’ feature on TikTok to watch videos even faster. revealingreality.co.uk/the-d…
Revealing Reality retweeted
Visionary Online Session – Join NEW, FREE event:
Travel Matters – Research findings and toolkit launch
With @RR_research and @visionary_UK members
28 Mar, 2pm to 3pm
How travel impacts #blind and #PartiallySighted people research funded by @Motability.
visionary.org.uk/events/
ALT Logos: Top - Motability Foundation - making all journeys accessible. Bottom - Revealing Reality.
Revealing Reality retweeted
Avatars can be a rigorous, safe, ethical way of providing insight into what children may be exposed to online – a bit like using mystery shopping to test platforms’ systems and safety measures.
A🧵on our pilot study for @Ofcom, published today revealingreality.co.uk/what-…
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Revealing Reality retweeted
"Ayeesha, 14, described tens of stories of sexual content that she’d seen shared on Snapchat. Some of it she thought had been filmed consensually in the first place, some of it not."
@RR_research on the harmful effects Snapchat is having on children.
ow.ly/9szE50OIUYu
Revealing Reality retweeted
I have experienced this with pupils in the south west too. What our precious young people see against their will which they can never unsee is a tragedy...
"Snapchat's our evening news" - Chloe, 14, Manchester.
Our new research reveals the violent, sexual and often illegal content vulnerable children are seeing on Snapchat.
revealingreality.co.uk/anti-…
