
Founder of @Babbllabs Influencer marketing, social intelligence, startups. Collabs: [email protected]
Chicago, IL
Joined October 2013
- Tweets6.7K
- Following724
- Followers922
- Likes13.4K
Today, we're launching Scout! 🐦
The creator marketing agent built specifically for YouTube. Prompt Scout in plain English, he scours thousands of videos to find the best creators to grow your brand.
> Find creators by niche, size, and audience
> Shows real creator sponsorship history
> Surfaces channels your competitors work with
Built on real data, delivered in real-time. You can ask Scout anything:
> "Show me wedding photography creators"
> "Find creators who have mentioned Claude 4.8"
> "Which channels has Surfshark sponsored recently?"
Try it for free today on our website (link below). There's never been a better time to build a business on YouTube 🚀
Tag a friend who could use this, or reply with your brand name and we'll send you a list of the creators your competitors are already sponsoring! ⬇️
150+ signed up for Scout after my post last week, so I wanted to share something even bigger we're working on solving for creator marketing:
Campaign tracking
Most brands still run creator campaigns out of a spreadsheet + Gmail inbox + a lot of 'wait did we already follow up?'
SO... we made the agent do the work.
And its literally my favorite thing I've ever used for running a creator campaign.
Just start a new campaign, add your creators (either from AI search, or upload an existing roster) and Scout
> tracks all the emails
> detects quotes and counters
> updates statuses for you
> all real-time in the dashboard.
v1 is now in beta, DM for early access - going live to all users in the next week! 🤠
End of October in Chicago, Lake Michigan is probably like 50 degrees right now.
This man is ripping the eFoil around like it's July.
The Miami of the Midwest, Im telling youuu
Florida could never
Anyone with a sick GrokBot or Hermes setup down to chat? I am trying to learn how to learn where to start :-)
Ramsey Shaffer (babbl-labs.com) retweeted
sneak peek 👀
we’re launching campaign management on friday
set your budget + brief once and it follows every creator into outreach
since July 9th we’ve shipped email lookup, outreach, an MCP connector, the Talent Network, and new search + creator pages
campaigns tie it all together 🐦 stay tuned!
Ramsey Shaffer (babbl-labs.com) retweeted
got a nosebleed during a live demo today
hopefully they buy
Best job (risk-adjusted) in football isnt QB or RB or LT
Its kicker.
Same goes for every survival-of-the-fittest job:
Athlete
Hedge fund trader
Creator
You know what’s better than being a hedge fund manager?
Being a hedge fund data vendor.
Making this but points to the nearest pace you can get coleslaw
You can just do things
Readers added context they thought people might want to know
This is not built by Farhan, instead it is a screenshot of a video from the original creator @trunarla.
x.com/trunarla/statu…
Bro I do not understand the L**nkedn algorithm AT ALL. One of my posts last week did these impressions:
Day 1: 400
Day 2: 550
Day 3: 1,300
Day 4: 5,500
Day 5: 6,800
Day 6: 7,550+
Like howw??
CALL FOR CREATORS 🚨 We're casting for a men's basic brand, seeking YouTube creators that meet the following:
🎥 YouTube first (long-form)
🧔 Male-voice, dad energy
🏈 Categories: sports talk, BBQ, DIY, history
🇺🇸 US audience
📈 15K - 500K subs
This will be a paid 30-60s midroll integration, wearing brand-sponsored T-shirt on camera, ahead of BFCM
Best integrations won't sound like a read off a card. Think more like: host is wearing the shirt while cooking brisket and chatting about why he switched brands!
(Not a fit: fitness, fashion, political, gambling)
If you know a TALENT MANAGER or CREATOR who would be a fit, email me ramsey@babbl-labs(.)com and/or tag them below.
Plz share to help us spread the word!
Ramsey Shaffer (babbl-labs.com) retweeted
new in Scout 🐦 this week:
1/ Pricing Reset: no more credits, search is unlimited
2/ Rebuilt Search: brief, URL, or list in, refine without starting over
3/ Creator Pages: rates, videos, past sponsors for every creator
4/ Scout Score: 0-100 fit for the search you're running
I think its time I give this a try.
Have been playing with Buzz to manage our agents as a team but it jjjust doesnt quite get the job done.
Hermes just picked up a full SEO department.
Claude SEO, the 15k-star toolkit, now runs natively inside Hermes.
Hermes SEO is a new plugin in the Hermes catalog with 45 SEO skills and 19 specialist roles. Point Hermes at a site and it can:
▸ Run a full audit and rank the fixes by what matters most
▸ Check crawling, indexing, speed and images
▸ Review your content against what people actually search for
▸ Write and validate schema for products, reviews and FAQs
▸ Tune product pages for shopping results
▸ Check your local and map visibility
▸ See how your site shows up in AI search
Search, AI answers, shopping and maps. One plugin covers all of it.
Another painful pricing lesson from this week:
If customers have to do math before they take an action in your product, you’re probably charging wrong.
Before:
We charged credits per search result in Scout, and users couldn’t predict what a search would cost, so they searched less (!)
Literally the exact opposite of what we wanted, which is getting brands connected with creators.
Now:
Search is free. We only charge when you get value: unlocking a creator you actually want to reach out to.
Same prices on both but now its a much simpler bill. Usage and revenue are both already up about 1.5x in the first couple days.
This shit blew my mind. Feels like its been a decade since something inspired me this much. How are more people not utterly freaking out about how cool this is ?
A CMO told us she'd pay $500 if Scout could find her perfect creators
So we rebuilt Scout's entire search feature 🐦
Other tools give you 1M results & no guidance. Scout reads your brief, asks questions, and ranks every channel by fit
DM me or reply with your brief and I'll run it for you 👇
3/ Your searches save as threads, so you can come back, refine with “US only” or “under 500K,” and the results update in place
No starting over
4/ Know someone still finding creators in a spreadsheet? Send them this
First 100 creators free: babbl-labs.com
If you're a creator, claim your profile free so brands can find you (2K+ already joined!)












