Executive Advisor + CMO + Speaker using behavioral science to help you master your marketing. Helping CEOs understand their Why and Win with strategy they trust
Joined October 2008
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Rich Smith retweeted
Is your business invisible to AI search?
I joined @RichMSmith on Revenue Science to talk about why AI assistant traffic converts 4-10x better than organic search, why PR beats your own website in AI's eyes, and how to avoid "AI slop."
🎥 youtube.com/watch?v=bz4X2wHL…
#AISearch #PR
Rich Smith retweeted
Wouldn’t it be great to know more about your customers and prospects? During Spring Journey Summit, we’ll give you the knowledge to improve your interactions and better acquire, grow, and retain your customer base.
Join us on May 18, 2021 jornaya.com/journey-summit/j…
Rich Smith retweeted
At the beginning of the month, we kicked off a 30-day challenge to walk or run every day. So far, about a dozen Jornayans are kicking some serious mileage! Learn more about our culture & work opportunities>resources.jornaya.com/about?…
Rich Smith retweeted
Excited to spotlight QuoteVelocity in this spotlight article.
Read more about how they ensure the highest levels of compliance when gaining consumer consent.
resources.jornaya.com/jornay…
Rich Smith retweeted
Our Activate solution lets you know:
😀 Who’s actively shopping
⏰ When they typically shop
🛒 How frequently they’re shopping
All without ever requiring you to share any consumer PII. You'll be sending the right message to the right person!
resources.jornaya.com/wistia…
Rich Smith retweeted
Auto, HELOC & Education Shopping Trends Headline February’s Consumer Behavior Insider Report: Marketing leaders are using our report to monitor these changes and adjust brand strategies accordingly. Get your copy today!
jornaya.com/consumer-behavio…
Rich Smith retweeted
Say Goodbye to Personas: Adapting your marketing strategy for today’s consumer by @RichMSmith hubs.ly/H0JsQKZ0 via @customerthink
Rich Smith retweeted
Excited to work with @DMSgrp on this upcoming webinar March 25.
DMS CMO Kathy Bryan will moderate a discussion between #Jornaya's CMO Rich Smith and DMS CRO Joey Liner. Join the discussion on convert window shoppers into customer. Join us!
jornaya.com/webinar/how-to-e…
Rich Smith retweeted
Today we celebrated Women's History Month. Our #onejornaya team includes 19 women who are remarkable, educated, patent holders, mentors, single mothers, volunteers, musicians, cooks, writers, scientists, record holders, award winners, and vital to our success!
Rich Smith retweeted
Adam Grant, Organizational Psychologist at #Wharton and Bestselling Author is kicking off #Jornaya's Spring Journey Summit on May 18. Registration is open!
jornaya.com/journey-summit/j…
Rich Smith retweeted
Confused about TCPA compliance? Get answers in our Privacy & Compliance Resource Center
resources.jornaya.com/privac…
Rich Smith retweeted
Our new Consumer Behavior Insider report identifies shifts and trends in shopping activity to enable right-time marketing. Read more about the report and get your copy today!
prnewswire.com/news-releases…
Rich Smith retweeted
We’re excited to release the Consumer Behavior Insider, a monthly report that provides actionable data about shopping journeys to help marketers find and engage with consumers. Get a closer view of major purchase shopping activity today! jornaya.com/consumer-behavio…
Rich Smith retweeted
Check out what @RichMSmith has to say about How to Market in 2021: Aligning Strategy with Changing Consumer Behavior in this MarTech Cube article
martechcube.com/how-to-marke…
Rich Smith retweeted
NEW PODCAST!!! Listen in to #Jornaya Talks Mortgage Podcast with host Mike Eshelman, CMB®, AMP as he talks with Josh Friend, Founder & CEO, #InSellerate about Leading the Digitial Transformation in 2021. jornaya.com/jornayatalks/mor…
Rich Smith retweeted
Great read in @WSJ about life insurance shopping. We've been tracking this trend for months. Check out the trends we published with iptiQ by Swiss Re in this report: jornaya.com/the-life-insuran…
wsj.com/articles/covid-19-pa…
Rich Smith retweeted
"As the CEOs of Jornaya and Active Prospect explained in our big Unprecedented podcast interview—the #TCPA represents an existential threat to the well-funded cannabis industry as the Plaintiff’s bar is looking to wake and rake–in the money, that is." natlawreview.com/article/lef…
Rich Smith retweeted
Excited to release enhancements to our Activate 3.0 journey identification and classification logic. This update significantly improves the accuracy of consumer journey classifications.
Learn more about our Activate solution and these enhancements: jornaya.com/an-evolution-in-…
Rich Smith retweeted
CMO of @Jornaya, @RichMSmith shares the impact the #pandemic has had on #consumerbehavior and how #digital marketers can adapt #marketing #strategies going into 2021 #digitalmarketing #CX #dataprivacy clickz.com/pandemic-privacy-…
Rich Smith retweeted
#Jornaya's @RichMSmith writes about the marketing challenges and solutions for 2021 in Martech Zone. Read his tips on balancing personalization and privacy.
martech.zone/marketing-chall…