Founder, SMACK! Media - brand building, public relation(ship)s & social media services, with a pinpoint focus on sports, health and fitness. Mother of 2.
San Diego, CA
Joined November 2009
- Tweets8.5K
- Following613
- Followers1.4K
- Likes5.4K
Plot twist: @LeviStraussCo brought claymation back with Gus the yeti! 🎬
According to @Adweek, each second took FOUR HOURS to film.
In a world obsessed with faster content, sometimes slowing down is what makes a brand stand out.
adweek.com/brand-marketing/l…
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Less scrolling. More breathing. ❤️
Our founder brought friends and industry peers together for a powerful breathwork session led by Corey Renbarger. No pitches, just real connections.
Shoutout to @popupbagels and Matthew Carlson for keeping everyone fueled! 🥯☕
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In a world of AI-generated perfection, authenticity stands out. @Etsy now requires most listings to include a real, unedited product photo.
At SMACK!, we believe real people and real stories build stronger connections.
Are brands relying too much on AI?
lnkd.in/gP2_fkBb
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Women's sports are winning. But how brands show up matters. 👀
@Powerade puts athletes in action front and center, while @Novig sparks debate with Sydney Sweeney.
Buzz grabs attention. Authenticity builds loyalty. Which approach resonates?
adweek.com/brand-marketing/a…
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#GenZ is leaning into content that feels less polished and more real—and brands should pay attention. You can hire the celebrity, but cultural relevance can’t be bought. It has to be earned through authenticity & real relationships. @voguebusiness: bit.ly/4iRrPd0
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The strongest brands are bigger than the category they started in.
@Gap is reportedly exploring sports, travel, hospitality, gaming + food. The lesson? Brand extensions work when consumers think, “Of course THEY would do that.” bit.ly/4iv5C4g
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Pumpkin season has entered the chat.
A few better-for-you fall favorites making their way into our carts:
🎃 @EatNuttZo Pumpkin Spice
🎃 @eatiqbar Pumpkin Spice
🎃 @purelyelizabeth Pumpkin Cinnamon Granola
🎃 #HoneyMamas Pumpkin Spice Truffle Bar
What are we missing? 👇
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Recovery isn’t a luxury. It’s a KPI. 🚀
Huge thanks to @TheSharkDaymond for sharing this takeaway from SMACK! Media founder Elisette Carlson’s @Entrepreneur piece.
Healthier leaders build stronger businesses. Recovery is part of performance.
Read more:
entrepreneur.com/entrepreneu…
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Football season is here 🏈 and we’re proud to help drive #Oobli’s new partnership with the @NFL Alumni Association.
The goal: make it easier for families to reduce sugar without giving up great taste, powered by Oobli sweet proteins.
@WomansWorldUS: lnkd.in/eGiXnVtr
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Being a beverage isn’t enough anymore. Now your drink needs a résumé.
Functional ingredients are making their way into NA beer as wellness continues to reshape CPG.
But benefits alone aren’t enough. Taste + experience still matter. @foodandwine
foodandwine.com/functional-n…
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One wellness shift we’re VERY here for: helping women get stronger, not smaller.
Strength training, muscle and bone health, protein, recovery and longevity are finally taking center stage, especially for women 40+.
More from @WomensHealthMag: womenshealthmag.com/fitness/…
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Recovery isn’t the reward anymore. It’s part of the strategy.
Our founder explores in @Entrepreneur why founders and high performers are treating recovery like a KPI—and what that shift means for wellness, hospitality and brands.
Read more: lnkd.in/gpSeuaP9
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Female college athletes are becoming marketing powerhouses.
@Learfield saw a 123% rise in female athletes participating in NIL opportunities.
Brands are seeing their value beyond the game: content, storytelling + real connection.
Read more! bit.ly/4bRObqA
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The 10-minute work lunch has entered the chat. 🥑
@EatingWell's black bean + quinoa bowl packs 20g of protein, plenty of fiber and simple ingredients you can keep on hand.
Saving this one for the SMACK! team lunch rotation. eatingwell.com/easy-high-pro…
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From 16 surfers to the world’s largest women’s professional surfing contest. 🏄♀️
20 years of the Super Girl Surf Festival shows what visibility, investment and community can do for women’s sports.
Excited to see it happening right here in Oceanside!
sportswirewomen.com/super-gi…,
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Women’s sports is building a whole new media ecosystem.
@BrittanyMahomes and the @thekccurrent unveiled KC Current Studios, created to bring more athlete stories, original content and women’s voices in sports media to the forefront.
More on @people. bit.ly/4bEAvPr
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From pool days to hiking Hawai‘i Volcanoes National Park, mosquitoes found us. 🦟🌺
SMACK! team member Lauren’s daughter Emma reached for Anything Itch, a family favorite for fast, plant-based relief from bites and irritation.
Small tin. Big relief. anythingbrands.com
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Big win for our client @cellev8! 💪
Cellev8 was named one of @muscle_fitness,’ “10 Brands We Can’t Recommend Enough” for its science-backed Prime Recovery Gummies, designed to support muscle health, energy, recovery and performance. muscleandfitness.com/fitness…
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The strongest brands aren’t always built on the loudest marketing.
@BranchBasics grew into a $50M cleaning brand through trust, education, and word-of-mouth, with 1 in 3 purchases coming from a friend or family recommendation.
Read on @Entrepreneur! bit.ly/4eZvbH5
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