Reader, writer, geek. Husband to @Saanwari, book-reader to Reyaan. Head Brand+Social+Events Marketing for Google in SEA. Tweets are personal. Jokes are dad.
Singapore
Joined November 2008
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So last night, as I was putting my 4-year old son to sleep, he said something that I still don’t know whether to laugh or cry about. 🧵
Samit Malkani retweeted
The Indian AdGeek featured @Samit for this fortnight's episode. We spoke about virality for campaigns via Kolaveri Di, balancing short-term performance with long-term brand building for marketers, the future of advertising agencies, and much more.
open.spotify.com/episode/4vV…
Samit Malkani retweeted
The Indian AdGeek w/ @Samit, APAC Head of Brand, Social at Google.
📺Making campaigns go viral
📺How to build brand love & trust across markets
📺Blending insight, data & creativity for campaigns
📺Future of social media & advertising
open.spotify.com/episode/4vV…
[podcast]
Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? buff.ly/4cRX8OI
📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard.
The tea: One of these winners is a straight rip-off.
Read on: buff.ly/3zsVBQN
#whatisaninsight
In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular.
Read here: buff.ly/4bqX9rH
Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 buff.ly/3VYRzrP
Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back.
Here's the story.
🧵
The first newsletter will hit your inbox in a week. After that, I’m committing to showing up in your inbox at least twice a month. So if this is your space, sign up, and share this with folks you know might benefit.