Sara K. Eisen (@SarKE) header
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Strategic Comms. Reluctant Creative. | Choices have consequences and they are the most important things you own.

Joined January 2009
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It's almost as if all lazy humans agreed that instead of *feeling bad* about not doing the work: building society, sustaining complex thought, having hard conversations, containing emotions, being generous, etc., they'd all just make *ideologies* of why it's more moral not to.
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Sara K. Eisen retweeted
1 million views in 4 hours is a record for me. Thank you all for sharing and commenting. I had a blast making this one, felt giddy and enjoyed every minute of it. Remember this is still scripted by me not ai, each video edit is still intentionally made by a human, the world was carefully constructed, researched and designed by me with ai tools but it’s not pressing a button. We see tons of AI automated slop “video” every day on these platforms so I appreciate people recognizing the human touch.
🌊💙 WE WERE ALWAYS BLUE
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Everyone wants to weigh in with their Most Astute Take™ on the midterms. But no one wants to even factor in the glaringly obvious: the US has been under the most sustained information attack by foreign states in decades, if not generations. Foreign adversaries have learned to weaponize the very protections and safeguards – First Amendment, Section 230, privacy laws – that make discourse online possible. They use our shield as their weapon. These actors have learned that they don't need to "hack Facebook" — as the press claimed Russia did in 2016. (In fact, that had no measurable impact.) They found that they don't need to infiltrate voting systems. Instead, they have learned to focus on seeding poisonous narratives into virtually every open information system online. It's not only effective, but it's remarkably efficient. The influence happens in various ways: 1. Bot manipulation – Accounts/shows that see enormous engagement surges on particular issues are motivated to double down on the messaging that the bot swarms respond to. 2. Direct incentives – Money and influence. This comes in the form of corporate financing, advertising deals materially larger than their market value. (Did Hasan Piker go to China just for kicks?) 3. Information poisoning – Bringing fringe narratives into the mainstream by seeding them into open, trusted platforms (e.g. Wikipedia). 4. Discourse radicalization – Actors tied to foreign adversarial states pull the discourse further to the fringe. There is no accountability mechanism, so these actors are free to not just say, but endlessly repeat, the most extreme, toxic, and false claims. 5. Network building – As one example: the Singham Network can build, fund, and run ideological networks with alarming success rates. These are broad categories; they break down into thousands of smaller tactics. Further, they innovate. Foreign adversaries have an ability to test and experiment, since state budgets are virtually unlimited relative to the cost. Even more damagingly, there is almost no mainstream journalistic reporting on, or investigation into, malign influence by foreign actors in information spaces. Can we name a single public investigation into information operations by US adversaries like China in recent months? (It's as if, after a decade of "Russia, Russia, Russia," the press simply forgot this is a thing.) Even in the rare cases where we catch and expose these activities, there is almost never consequences: Example 1 - Recall the right-wing influencer taking $10m per year from the Russian government, whose posts seemed design to sowed division? Far from consequences, this individual was entirely let off the hook and even invited back into the country. Example 2 – Al Jazeera's digital network, AJ+, was ordered by DOJ to register as a foreign agent – and simply ignored the order. Were they shut down? Did their operation even slow down? Example 3 – Chinese operatives work in plain site on social platforms, disclosing their affiliations while dragging the discourse into the anti-American fringe. Example 4 – The CCP-linked Singham Network, which funds groups like Code Pink, was exposed in recent months and still functions seamlessly. Example 5 – Influencers and podcasters traveled to Cuba, apparently coordinating with the Cuban government, and are caught doing so. Have any one of them ceased or even decreased their activities? WHAT REALLY MATTERS This is the core imbalance: autocratic states running these operations have no – literally zero – checks on their capabilities: + They face no domestic journalistic investigation. + There is no Oversight Committee demanding answers. + There is no FOIA process to produce information. + There is no consequence in rare cases of exposure. Total freedom to maneuver on the information battlefield. We think, naively, that because these platforms are owned by US companies and regulated by American bodies that they are "ours." Nothing could be further from the truth.
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Sara K. Eisen retweeted
אני מתקשה להאמין שגוש השינוי באמת יקים ממשלה עם החרדים תמורת חקיקת חוק פטור מגיוס, אבל אם זה יקרה זו תהיה בגידה עמוקה בבוחרים ובערכים שלנו. מבחינתי זה יהיה שבר גדול מאוד
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Sara K. Eisen retweeted
The left has a structural problem nobody wants to name. It wins by making promises. More redistribution, more protection, more state. But those promises can't be kept, because money isn't infinite and you can't legislate an economy into existence. So the people it made promises to eventually figure it out. The factory worker, the clerk, the small-town civil servant waited, saw nothing change, and left. They don't vote left anymore. They vote for the right, or they don't vote at all. A left that loses its historic base has two options: rethink itself, or find a new base. It chose the second. That's when open borders stop being just a moral stance and become an electoral strategy. This isn't even a conspiracy theory: back in 2011, Terra Nova, a think tank close to the French Socialist Party, was already mapping out a new electoral coalition to replace the working class. This new electorate has one key feature: it still believes the promises. It hasn't watched them fail yet. But the promises won't be kept for them any more than they were for the workers. Same cause, same effect. Except this time, disappointment doesn't produce the same result. Because this new electorate doesn't share the same culture. It doesn't come from the individualist, secular, liberal tradition that, for all its flaws, kept the historic left in check. It often comes from societies where the group, the community and collective order come before the individual. And when that culture shapes a political project, it pulls it toward a harder collectivism. A collectivist project never works through consent. It only holds through coercion. Result: game over. The left that thought it could use a new electorate ends up being used by it. The original left, the left of Jaurès, secularism and individual emancipation, isn't just defeated. It's dead, replaced by what it let in.
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Sara K. Eisen retweeted
ממשלה עם החרדים לא ריאלית ולא ראויה. אם ראשי הגוש חושבים שזה נתיב סביר הם ירסקו את האמון של הבוחרים בהם ואחרי זה, כשהחרדים ייסוגו ברגע האחרון, את עצמם
ראשי גוש השינוי סיכמנו ביניהם לנסות לגבש מועמד מוסכם ליו״ר הכנסת עד יום שני. לגבי ממשלה - ידון בהמשך. ניכר שהם חושבים שממשלה עם חרדים יותר ריאלית ממשלה שנשענת על המשותפת.
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If you want to know who to blame for the death of Europe, blame Douglas Murray, @DouglasKMurray. If that man had only published a best-selling book in 2017 that spent almost twenty weeks on the Sunday Times bestseller list, hit number one in non-fiction, and been translated into more than twenty languages, elites and voters would have listened, weighed his evidence, and made the changes that would have kept them out of the unmitigated catastrophe they're in now. Nobody would have called him: Nazi
Far-right crank
Conservative grift pig
Race-baiting charlatan
Fearmongering demagogue They would have read the book, made policy changes, and avoided civilizational collapse.
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Sara K. Eisen retweeted
Must read. It’s striking how the Democratic Party attacks anyone who shows any independence. It’s truly terrifying and unhealthy. Part of the reason we are amazing as a country is our ability to question things, to be critical thinkers, to show independence- whether it is starting new companies, discovering medicines, questioning dogma, or ideating ways to run our country and communities better - to solve problems. Intimidating and bullying those who demonstrate they have strong values is the sign of an unhealthy cult, not of a group that wants to put our country first. All the more striking when you are dealing with a candidate like Abdul El Sayed who has justified and rationalized terrorism on our shores, who has sown division, who shows a horrible temperament, whose family has documented ties to the Muslim Brotherhood (a radical group that has been banned for its ties to terrorism in many countries), and who urged the Muslim Brotherhood in Egypt to do away with freedoms of press and expression and purge the media and the police. And it’s hard for some in the Democratic Party to respect that many like Stevens don’t think that’s the type of leader our country needs?!
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Sara K. Eisen retweeted
This video explains pro-Pal tactics perfectly. Once you see it, it all makes sense.
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Sara K. Eisen retweeted
A year after the ceasefire, Palestinian Hamas still refuses to disarm. It steals the humanitarian aid, intimidates Gazans and plans more attacks on Israel. Gaza will never have a real future as long as Hamas holds the people of Gaza hostage. @BelgiumMFA
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Sara K. Eisen retweeted
This resonates with me, although my experience was almost the reverse. I grew up in Dubai pre Abraham Accords, so I had zero interaction with Jewish people growing up. I did, however, hear plenty of antisemitic jokes & comments. What often confused me was that most racist jokes seemed to revolve around supposed racial inferiority. But with Jewish people, it was the opposite in that they were supposedly too good at making money, running businesses, and accumulating influence. Maybe it was my Asian striver cultural mindset, but even as a kid I remember questioning why being good at those things are somehow undesirable? Fast forward to Duke freshmen year. All 4 guys on my side of the dorm were Jewish and so I ended up rushing and joining AEPi (about 2/3 Jewish at Duke). I have genuinely never felt excluded for not being Jewish. I was regularly invited to Shabbat dinners at the Duke Chabad, where Rabbi Nossen was one of the kindest person who I’ve ever met. And eventually, the guys even elected a practicing Catholic (me) to be their fraternity president. Meanwhile, I’ve noticed something strange in my other social circles, particularly among my more socialist-leaning friends. People who would recoil at the slightest insinuation of racial stereotyping in any other context will note Jewish overrepresentation in media, finance, technology, and then suggest that these activities are somehow inherently parasitic. This has made me suspect that there is a correlation between certain forms of antisemitism and anti-capitalism. Whether a fundamentally zero-sum understanding of the economy makes certain antisemitic narratives particularly attractive. Consider that the Jewish people, leas than 0.2% of the world’s population, account for 1/4 of individual Nobel laureates and approximately 40% of economics laureates. Whether you see this as evidence of an “international Jewish conspiracy,” or what becomes possible within a culture that places enormous value on learning, curiosity, and debate; that regards the world as God’s creation, worthy of being studied, understood, and repaired; and that emphasizes family, community, just charity, and mutual responsibility, is probably correlated with whether you see success itself as evidence of value EXTRACTED, or as evidence of value CREATED for the wider world. Perhaps what appears to be the resentment of a particular group reveals a deeper resentment of the very virtues, norms, values, and propensities through which human prosperity and progress is created.
I grew up around primarily Jewish people. It wasn’t till about two years ago when I realized a majority of people are actually incredibly antisemitic. Even my “normal” friends would consistently make jokes at the expense of the Jewish people. The amount of people who would make antisemitic jokes in my presence, has grown within the last two years. But the jokes don’t stop at antisemitism, they carried on notions of white greatness and white nationalism on a grand scale. I am genuinely disturbed at the sheer number of white people who treat this behavior as normal, when I was raised among people where I was the minority and the only girl to celebrate Christmas in my class. I celebrate Shabbat with my jewish friends on a majority of Fridays, I am genuinely in shock at this behavior. We have a huge antisemitism problem in this country.
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חבל על כל בלבולי המילים והשחתת הזמן. אייזנקוט ונתניהו צריכים להיפגש, להיסגר בחדר, להכריז על הפסקת אש פוליטית לשנתיים, לנסח קווים לממשלה ולהמשיך קדימה. הערבים והדמוקרטים ישארו בחוץ מצד אחד. החרדים ובן-גביר יתרעננו באופוזיציה גם הם מצד שני. הגושים חייבים למות. נקבל שנתיים שבהן אפשר יהיה לטפל באיראן, לבנון, עזה אבל גם בבעיות העומק במגזר החרדי והערבי. משוגעים, תורידו את היועצים המטורפים שלכם מהגג.
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Sara K. Eisen retweeted
🚨 First clip: @AbdulElSayed at the Islamic Center of Detroit. The others: the most demonic sermons from its leaders. They hate “lefties”, republicans, Jews, Christians, gays, and America—and aren’t shy about their superiority. Listen to every single hateful terror-fuelled word. This is truly modern-day Nazism. It is also the norm at every mosque on Abdul’s speaking circuit. Why aren’t more people taking about this.
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May I recommend understanding that the Israel Question is merely a modern revamp of the Jewish Question that rebrands the ethnic hatred at its core for a superficially political question? newdiscourses.com/2026/03/th…
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Sara K. Eisen retweeted
The basic message of Jew haters is that Jews came from nowhere and belong nowhere. There are no borders within which Jews can live that will please them so it's pointless to even try.
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Sara K. Eisen retweeted
Je n’ai jamais été pro-israélien. Ni contre d’ailleurs. À vrai dire, je me fichais un peu de ce conflit. Mais à force de voir des hordes de barbares tout saccager en arborant le drapeau palestinien, une pulsion étrange me vient : celle de penser que l’armée israélienne a peut-être compris quelque chose.
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Sara K. Eisen retweeted
Whenever there's chaos and destruction anywhere in the world, you'll always find the Palestinian flag flying there. This false flag has become the banner of barbarians all over the world. It is the flag of the war against civilization.
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Sara K. Eisen retweeted
I’ve been telling you for months the Israel stuff was an anti-Western Trojan horse. Naysayers kept saying it was just about defending Israel with no umbilical cord connecting the people protesting for Hamas to the desire to destroy Western civilization. Do you see now? Do you understand what’s happening, and why it’s happening everywhere all at once? This is what globalizing the intifada looks like. They blame Western civilization for the ills of the world and so Western civilization must go because of it. They are using Israel, Mossad, etc to distract from this and point to a boogeyman to divert attention away from what’s front and center. Regardless of whether you support the founding of Israel in 1948, regardless of whether you acknowledge the repeated Israeli offers of a two state solution that were rebuffed every time, the reality is that people are now using the existence of the Jewish state as the “justification” to destroy the West from within. They are weaponizing our liberalism and institutions against us. I have been a moderate for most of my life, but if present day liberalism embraces national suicide, then I want nothing to do with this modern invocation of it. This isn’t what Locke intended. The whole enterprise has metastasized and been coopted by bad actors waving foreign flags while they burn down national monuments so they can try to build something new and twisted in their place. It has never been more important to know your own story and history.
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Sara K. Eisen retweeted
In 1938, five years into Nazi rule, 32 countries met at Evian, France to decide what to do with the Jews of Germany. They talked for nine days. They ate, drank, laughed, and agreed the Jews faced mortal danger. Then they kept their doors closed. By 1945, about 1.5 million Jewish children in Europe had been murdered. That’s 94% of those alive at the start of the war in 1939. There was no army, no reliable passport, and no Allied rescue that arrived in time. Survivors came out of the camps to find neighbors living in their homes and uninterested in their return. In several places, that disinterest turned into violent pogroms. Jews survived Hitler’s madness only to be killed when they tried to return home. Hundreds of thousands of Jewish survivors had no homes and were placed back behind wire as “displaced persons.” Their ancestral homeland, recognized by the League of Nations in 1922 as the site of a Jewish national home, remained under a British blockade that kept Jewish immigration to a trickle. In 1947, the UN offered a truncated Jewish state next to an Arab state. The Jews accepted it, but the Arab Higher Committee refused. On the eve of the 1948 invasion, Azzam Pasha of the Arab League declared it would be “a war of extermination and momentous massacre.” The war killed about 1% of the Jewish population. The rest stayed and built a country that is now a technological leader, a regional power, and home to half the world’s Jews. No conference of self-congratulating leaders gets to decide anymore whether Jews must stay and be slaughtered or leave and hope to be saved. Now, there is a Jewish state. Now, every Jew has a home.
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There is no “debate over Israel.” There is no “reaction to how Netanyahu handled the war.” This is all rhetoric and permission produced by antizionists to justify a hate movement that emerged on October 7 with a clear and pre-existing narrative and which flooded social space with libels and disinformation. There is no “debate over Zionism.” None of this is real.
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Sara K. Eisen retweeted
I didn’t really get the problem with gender ideology at first. I’m liberal-minded about most things. ‘Live and let live’ has generally been my motto. I believed in inclusion, kindness and not causing unnecessary offence. I knew some adults chose medical treatments or surgery to resemble the opposite sex. That seemed to me a matter of personal autonomy. Adults can do what they wish with their own bodies. What I hadn’t realised — and I feel slightly embarrassed admitting this — was that I’d misunderstood what was being claimed. I thought “transgender” meant a form of self-expression. A man who liked wearing women’s clothes. Someone changing their name. Gender non-conformity. What I hadn’t grasped was that some activists weren’t just asking for tolerance. They were asserting that declaring yourself the opposite sex made you the opposite sex. Not metaphorically. Literally. And that this wasn’t just cultural. It had legal consequences. It meant men who said they were women were demanding access to women’s sports, prisons, domestic violence shelters and hospital wards. It meant the rewriting of healthcare language — “pregnant people”, “bodies with cervixes” — to avoid saying “women”. It meant children struggling with identity being affirmed onto medical pathways with lifelong implications. And also redefining same-sex attraction. Lesbians called ‘bigoted’ for not wanting relationships with men who identify as women. Gay men accused of prejudice for saying they’re not attracted to female bodies. I’d also overlooked how deeply this had spread into public institutions, schools and workplaces. And how easily disagreement was framed as cruelty. Speaking up felt risky — because others were being publicly humiliated for doing so. None of this is abstract. Because sex is the basis on which safeguarding works. On which data is collected. On which cancer screening programmes run. On which fair sport and single-sex spaces depend. It’s written into law — including the Equality Act — because material differences matter. If sex becomes a ‘feeling’ rather than a biological category, those protections become unstable. And once reality becomes negotiable, everything does. Once I saw it, I couldn’t unsee it. But I needed to be sure. So I read. Books, research papers, policy documents. When I finally spoke publicly, there was backlash from all directions. Many women thanked me, while some feminists criticised me for speaking too late. Others were angry about a past interview I’d done with the parent of a transgender person, accusing me of promoting harm. It takes courage to speak when you know your reputation, friendships or livelihood may be on the line — when you know raising your voice could strain, or even end, relationships you value. Once I understood what was at stake, staying silent was no longer an option. I lost my livelihood simply for saying I didn’t like the phrase “pregnant people”. That alone tells you something is deeply wrong. It shouldn’t be this way. I don’t expect praise for admitting it took me far too long to understand what was happening. Or to say so publicly. I can only be honest about what I believed then and what I understand now. But it does take courage to admit publicly that you got something wrong. All I hope is that by acknowledging I wasn’t paying enough attention, another woman (or man) might feel emboldened to do the same. Because, as many of us know first-hand, there can be professional, social and financial consequences to speaking out. And I won’t pretend I understood something before I did, simply to make myself more acceptable to those who got there sooner. Which is why I will never judge another woman for how long it takes her to find her voice. Because every voice matters. Whenever it is raised.
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