
Father. Husband. Ad man. Partner | @TAGStrategiesco
Cincinnati, OH
Joined December 2010
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One of the things the data analysts on our side obsessed over was "composition"—whether the electorate looked close enough to 2024 for Republicans to win. And despite polls that showed a Democrat blowout, the data kept on telling us the same story: in some states turnout was merely OK, in other states it was downright amazing, and in no state was it catastrophic. There was a genuine sense of optimism on our team: our people were showing up.
So, I asked the smartest data guy I know, does that mean we're going to shock the world? "No," he told me. "We might do better than the polls suggest. But the data is telling us that a lot of Trump/Vance 2024 voters are pissed and planning to vote for the other guys. Our voters are turning out, but they may not vote for us."
Well, that looks prophetic now. Our voters did show up. In Florida, for example, the electorate was 9 points more Republican than Democrat, just a couple points worse than 2024. Undoubtedly there were places we could have done better on turnout. But the main problem is not turnout. The main problem is that many people who voted for Trump/Vance in 2024 voted for Democrats in 2026.
There will be a lot of infighting and arguing over what happened and why that is. One of the pollsters I really respect told me that our economic messaging wasn’t sharp enough down the stretch. I’m sure that’s true.
But the real reason we lost is obvious to almost everyone.
Another pollster—one of the smartest people I know in politics, told me yesterday we’d lose the generic ballot by 13 points. I felt negative going into Tuesday, but even I was shocked by this. In his polling, he saw that a lot of Trump 2024 voters were angry and planning to vote for Democrats. He asked those voters who had abandoned us what would cause them to come back on our team. The top four answers, accounting for nearly all of the responses were:
1) End the war
2) Focus on cost of living/inflation
3) Put America First
4) Change our relationship to Israel
Our voters showed up. And the above four reasons are why many of them voted for Democrats. This is according to a pollster who nailed the results. While many spent Monday attacking Rachel Campos Duffy for calling for a diplomatic resolution to the conflict, it turns out her political advice was sound. (She’s also a great person.)
In the next few months, there's going to be a lot of gaslighting. Expect to hear any number of establishment politicians say the solution to our woes is amnesty. I'm open to the idea that we should change enforcement—by focusing more on businesses that hire illegal labor, for instance. But anyone pushing amnesty is lying to you.
The reason we lost is the war. The president himself said so last night.
If you'd like to argue it was worth it, that losing the Senate for the next 6 years was worth it, then do so. Argue it was a worthwhile cost to pay. Agree or disagree, that's at least honest.
But everyone knows why we lost. And any honest conversation about where we go from here must start there.
I remain hopeful about our country. To the people who are pissed off and want to say, “I told you so”: you’re right, you did tell us so. Take that energy into electing Republicans who share your worldview. To the people who are just pissed at the results, you should be. Let’s take that anger and get back to the work of saving our country.
Adam Scheidler retweeted
Election Day in New York
A tradition unlike any other
Replying to @halfwrittensong
The Board of Elections told me 0 machines are working in Westchester County. And techs need to manually fix each machine.
👀
SCOOP: Democrats have insisted they have nothing to do with the other Dan Sullivan on Alaska's Senate ballot.
But aides with the Mary Peltola campaign and DSCC were part of a monthslong secret plan to recruit him to run -- as well as other candidates.
nytimes.com/2026/10/28/us/po…
Adam Scheidler retweeted
SCOOP: Democrats have insisted they have nothing to do with the other Dan Sullivan on Alaska's Senate ballot.
But aides with the Mary Peltola campaign and DSCC were part of a monthslong secret plan to recruit him to run -- as well as other candidates.
nytimes.com/2026/10/28/us/po…
This is how it’s done
Nobody hits their thumb with a hammer on purpose.
Hitting your thumb on purpose is a lot like voting for a Democrat.
Don't hit your thumb. Vote Republican. #gapol
Adam Scheidler retweeted
WOW this exchange.
@BretBaier tried to give Abdul El-Sayed a chance to finally explain the 2012 letter in support of the Muslim Brotherhood and Abdul awkwardly tries to speak over him.
This flailing defensiveness is why we’re on week 3 on this issue.
"Ruthless Podcast" hosts zero in on Democrat Abdul El-Sayed as Michigan's Senate race draws national attention.
"He's caused some problems, and it seems like it's following him everywhere, isn't it?"
The hosts question El-Sayed's progressive politics as they discuss his matchup with Republican Mike Rogers, arguing that Michigan's political landscape doesn't necessarily follow national trends.
“It’s not that he doesn’t really know the guys… it’s just that he’s funded by them.”
@ComfortablySmug and @RuthlessPodcast nail @AbdulElSayed bizarre behavior re: the Muslim Brotherhood.
Adam Scheidler retweeted
WOW: Political ad GENIUS
“We’re just people experiencing voting Republican”
This is how you bridge the gap.
This is how you reach people’s hearts.
Adam Scheidler retweeted
.@MattWhitlock on Abdul El-Sayed “bleeding” support among black Democrats, Jewish Democrats, and organized labor as @MikeRogersForMI works to win over these key voter groups:
“Mike Rogers has been putting in the work for weeks to focus specifically on these persuadable groups... So there are a lot of groups Abdul's bleeding from, and I don't see anything from him to show he's changing the tides in that.”
Adam Scheidler retweeted
Steve Hilton said he’d buy me a gallon of gas if I produced a viral ad for his campaign. California dems have voted the same way for years and all our friends are fleeing the state.
It’s time to vote different. It's OK to vote different.
Just try it!
Adam Scheidler retweeted
This awesome ad is running during college football games today, saw it during Notre Dame.
Clearly aimed at normal guys who may not pay too much attention to politics, but know Democrats are crazy.























