Delivering a PPC ad on keywords ONLY when it delivers incremental site revenue over organic search. Winner of Drum Search Awards “Best Use of Technology”
London, UK
Joined August 2020
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Delivering Seamless Search. Unveiling, presentation and demo of our search marketing solution. Also why we built a search product and how you can get involved with Seamless Search. Watch on the YouTube link below. #SearchEngineOptimization #searchengines
youtube.com/watch?v=JYMhWJuQ…
Seamless Search retweeted
Amy Jackson, Business Director @nmpi_digital on the importance of influencer marketing beyond the realm of social media to create an online shop window with the same potency as physical displays
bit.ly/3tRcqgw
Unlocking the Door to Growth with Incubeta’s Seamless Technology Suite seamlesspro.io/2021/06/04/un…
Serving the right message at the right time and place and Applying campaign adjustments and modifications automatically based on environmental, media and data triggers is at the heart of Seamless Signal. Join tomorrow to learn more incubeta.com/events-learning
Seamless Search retweeted
🍦VANiLLa: A dataset of 100k questions for question answering over knowledge graphs offering answers in natural language sentences.
The answer sentences in this dataset are syntactically and semantically closer to the question than to the triple fact.
paperswithcode.com/dataset/v…
Meet Seamless Creative and Seamless Signal. Join Incubeta on May 26. Seamless Signal allows you to respond to 1000s of external events automatically Seamless Creative, gives you control over your creative assets, allowing you to make changes at scale
incubeta.com/events-learning
Seamless Search retweeted
12 #SEO KPIs you need to track
🔍 ROI
🔍 Conversions
🔍 Organic visibility
🔍 Organic sessions
🔍 Branded vs. non-branded traffic
🔍 Keyword rankings
🔍 Backlinks
🔍 Organic CTR
🔍 Bounce Rate
🔍 Time on page
🔍 Coverage issues
🔍 PageSpeed
Learn more bit.ly/35NqGNd.
Seamless Search retweeted
Today, we’re able to announce the exciting news that we’ll be joining the @IncuBetaGroup family.
Incubeta are a global, award-winning agency, made up of Tech Specialists, DQ&A , Media experts, NMPi, and Creative Agency Joystick.
Exciting news for all of us here at Groundswell! – at Belfast, Northern Ireland
Seamless Search retweeted
We've caught up with Incubeta UK's CEO Sally Laycock about how She aims to celebrate women’s achievements, & strive for gender equality within the business in 2021 and beyond.
bit.ly/38kheC5
Just registered for Incubeta's latest event: "Incubeta Ignite: Introducing Social Amplification" app.livestorm.co/p/4fb9028f-… via @livestormapp
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We hosted a great panel session on the 19th, where we got our audience to "Ask Us Anything"
Catch up on "Your Questions Answered" here:
seamlesspro.io/2021/01/25/se…
Via our colleagues @DQnA
Register for our workshop at #IABForum2020 organized in collaboration with @MainAd and @IABItalia
'MAINAD_Human + Tech : The Secret Sauce to Conversion During a Pandemic'
Thursday 12 November at 14:30 CET
iabforum.it/workshop/mainad-…
#iabforum #mainad #performancemarketing
75% searches are informational. People will conduct multiple searches as they reach their conclusion.
Being present in moments of deliberation can be enough to win or retain consumer preference.
#searchengines #machinelearning #ppc #seo
lnkd.in/dWbj4Hx
Google's 'Page Experience' algorithm update is due in 2021. The algo will be essentially looking at how usable your website is.
In order to benefit from the update, one thing you should do is reduce your bounce rate.
#searchengines #machinelearning #delightful
Google Ads track over 500 metrics and Google Search console has its own metrics. Seamless Search ingests key metrics from both suites and we generate a forecast.
If you are curious about what your numbers would look like, get in touch
seamlesspro.io/request-a-for…
#machinelearning
Early Black Friday deals, #Halloween, even Christmas messaging notifications are appearing on phone screens & in inboxes. With ever changing conditions on what customers can buy and from where, more people working from home. Consumer online activity will be busier than ever
Despite Covid restrictions on Halloween in the UK, there were still a minimum of 150,000 'branded' Halloween related searches on Google in Sep 2020 according to Google Keyword Planner. People were still searching for costumes from major retailers #SearchEngineOptimization
In the UK, interest in search queries containing the word “cheap” has declined over the past 15 years, while interest in “best” has increased. #Search #searchengineoptimization
November marks the introduction of Google Ads’ new country-specific fees, which means any UK advertiser will see a 2% Digital Servicing Tax (DST) fee added to their monthly invoice.
Read more on our post on how businesses can amend their campaign spend.
bit.ly/3182oLm