Steelbath Operator

Businesses run 24/7, and so do we. @SoFi new Big Business Banking delivers one regulated platform to move and manage fiat and crypto in real time.

Make no mistake: digital asset market structure legislation is critical. If the U.S. wants to lead in crypto, we need clear, durable rules that will unlock innovation for decades. That’s why @SoFi backs bipartisan efforts in Congress. Things this important are never easy, but they’re worth getting right. Who Dares Wins‼️

.👇Yes, sir. If this is enacted—and that’s a big if, though part of me hopes it is—we would likely see a significant contraction in industry credit card lending. Credit card issuers simply won’t be able to sustain profitability at a 10% rate cap. Consumers, however, will still need access to credit. That creates a large void—one that @SoFi personal loans are well positioned to fill. I’ve long believed many consumers are disadvantaged by high-reward credit cards (they know who they are), only to end up carrying tens of thousands of dollars in balances at 20–30% APRs. In many cases, those balances are effectively interest-only and can persist indefinitely. By contrast, a SoFi personal loan at 9–13% offers a lower rate with a fully amortizing structure that actually pays the balance down. If credit card lending contracts, SoFi can step in to offer borrowers a more transparent, lower-cost alternative to revolving debt. We could also expand to a larger target market & appropriate rates with still great returns. This dynamic would also materially simplify marketing. Today, credit cards win the acquisition battle because consumers don’t realize they’re signing up for high-interest, long-duration debt—until they’re already deep in it. Only then do many borrowers find @SoFi as a solution to an existing problem. If credit card lending contracts, SoFi personal loans become the solution before the problem exists, not after. SoFi marketing shifts from debt consolidation to smart upfront financing. Bottom line: less credit card lending could translate directly into more personal loan demand for SoFi. Giddy up!! Also if this scenario plays out, underwriting discipline and borrower education become even more important—SoFi’s advantage isn’t just price, it’s helping customers exit debt, not revolve in it. GYMR!!