CEO & Generally Nice Guy at Be Found Online | Search Engine Marketing - #PaidSearch - #OrganicSearch - #Social - #Leadership
Chicago, IL
Joined August 2008
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SteveKrull retweeted
Replying to @MrBeast
Here's how I'd break this down:
Every major shift in content creation has had doomsayers predicting the death of human creators:
- Photography would kill painting (it didn't)
- Video would kill radio (it didn't)
- Digital music would kill musicians (it didn't)
- Social media would kill traditional media (it adapted)
What actually happens: The tools get democratized, the bar raises, and the winners are those who understand this truth...
People don't follow content. They follow PEOPLE.
AI can generate a perfect video. But it can't generate:
- Your unique perspective
- Your lived experience
- Your personality
- Your community connection
- Trust built over time
The real question isn't "Will AI replace creators?"
It's "Which creators will use AI to 10x their output while maintaining their authentic voice?"
The creators who'll struggle are the ones making generic, templated content that's already soulless. AI will just expose that they were never adding real value.
The creators who'll thrive are the ones who:
1. Use AI as a production assistant - Let it handle editing, thumbnails, scripts drafts
2. Double down on authenticity - Their stories, their takes, their community
3. Focus on connection over perfection - People want real, not polished
4. Leverage AI to test and iterate faster - More experiments = more winners
Bottom line: AI doesn't kill creators. It kills lazy content. And that's a good thing for everyone building real businesses.
The opportunity isn't scary. It's massive.
I'd love to join AIPRM at TEDAI Vienna 2025, because there are amazing speakers and content. & heck, I'll be in Vienna for a few days already #doubledip ... app.aiprm.com/tedai-vienna-2…
Loved jumping on the radio(ish) with my pal @jimbanks.
It was a delightful connect, covering a range of topics.
Hope you'll have a look in.
New episode of Bad Decisions with Jim Banks today with my guest @BeFoundOnline CEO @SteveKrull
Some great agency, digital marketing and life discussions including this...
Watch or listen to the full episode at:
trk.bdwjb.com/steve?sid=x
#BDWJB
#DigitalMarketing
SteveKrull retweeted
Shōta memorized the third and fourth lines of Go Cubs Go in English and picked 18 because he wants to be the second Cubs World Series MVP after Ben Zobrist? That's not enough to make me like him.
It's more than enough.
SteveKrull retweeted
Yesterday was National #Bobblehead Day and we are giving away a Pete Crow-Armstrong Bobblehead!
Just LIKE & RESHARE this post to enter. Bonus prize if you comment below.
One winner will be announced on (1/11) after 12pm ET. Must follow #SBCubs and be 21 and older to enter. #cubs
SteveKrull retweeted
Back in December, Senior Leader Network member @SteveKrull, CEO of @BeFoundOnline, shares how employers can train future leaders to build and maintain conscious management skills: consciouscapitalism.org/stor… #ConsciousCapitalism
I was born and raised on the Cubs. They were my escape as a kid.
The idea that in 2023, living in Chicago and I can't easily flip on the TV/Computer/InternetThingy (without paying for another $16/mo) and see the @Cubs is soul crushing.
TUCK YOU FOM!
SteveKrull retweeted
Hiring Good Humans: Evaluating Soft Skills Alongside Hard Skills hubs.li/Q01Q6nhY0 Written by @stevekrull of @befoundonline
SteveKrull retweeted
Replying to @SteveKrull
@SteveKrull #DigiMarConMidwest
GA4 - All the fun and games of deadlines and migration! Yay data! 🤓
SteveKrull retweeted
Trying to get more out of your PPC or SEO campaigns?
Here are 10 different ways you can combine your PPC and SEO data to make more integrated search strategies.
seerinteractive.com/insights…
Not being able to see the Cubs on YouTube TV is taking its toll on my fandom...and I live in Chicago to boot.
Meanwhile, a friend in NOLA shares "looks cold at Wrigley today".
Suck it Ricketts!
@WatchMarquee @Cubs @YouTubeTV
Thank you JP!!
Nothing to see here folks! Just me singing the The Super Bowl Shuffle at work, on the 37th anniversary of SBXX…live on tv! I know @walterpayton would be proud. #Bears
SteveKrull retweeted
“You can always ask somebody to take another analytics class or learn a new platform… but how can you help cultivate more compassionate leaders?”
Senior Leader Network member @SteveKrull’s shares insight on leadership: consciouscapitalism.org/stor… #ConsciousCapitalism @BeFoundOnline
SteveKrull retweeted
“When it comes to management training, I’m not really the manager or CEO. I’m trying to learn how to hone my management skills ... just like everyone else.” Read more from Senior Leader Network member @BeFoundOnline's @SteveKrull: consciouscapitalism.org/stor… #ConsciousCapitalism
Been going on so long that it no longer hurts. Packer fans seem to get off on the idea that it bugs us - so we humor them.
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Meh, we don't care - it's been quite amusing watching Aaron Waaaadgers melt in the playoffs every year since 2011.
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Jed "Clampett" Hoyer is certainly marking his territory.
I appreciate this was handled with class and not just the typical "Thanks, DFA".
"you suck at those things" - LOVE THIS. 😅
What's worse is that it's all armchair GMs while Bryan has been diving into data and analysis for years.
SteveKrull retweeted
If you haven’t already, be sure to sign up for our latest #webinar this Wednesday. Steve and Curtiss are talking all things #paidmedia, so you’ll leave knowing how to engage with your audience and strategically stick to your budget. Register below!
bfo.io/3PAyruJ
SteveKrull retweeted
Looking to boost your #SEO? BFO co-founder and president Dan Golden sat down with @Forbes to share the top three #externallinking strategies you can use to boost visibility and drive more traffic. Take a look below.
bfo.io/3GwmJ0u
















