SteveKrull (@SteveKrull) header
SteveKrull (@SteveKrull) profile picture

CEO & Generally Nice Guy at Be Found Online | Search Engine Marketing - #PaidSearch - #OrganicSearch - #Social - #Leadership

Chicago, IL
Joined August 2008
Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)Photo by SteveKrull (@SteveKrull)
Replying to @MrBeast
Here's how I'd break this down: Every major shift in content creation has had doomsayers predicting the death of human creators: - Photography would kill painting (it didn't) - Video would kill radio (it didn't) - Digital music would kill musicians (it didn't) - Social media would kill traditional media (it adapted) What actually happens: The tools get democratized, the bar raises, and the winners are those who understand this truth... People don't follow content. They follow PEOPLE. AI can generate a perfect video. But it can't generate: - Your unique perspective - Your lived experience - Your personality - Your community connection - Trust built over time The real question isn't "Will AI replace creators?" It's "Which creators will use AI to 10x their output while maintaining their authentic voice?" The creators who'll struggle are the ones making generic, templated content that's already soulless. AI will just expose that they were never adding real value. The creators who'll thrive are the ones who: 1. Use AI as a production assistant - Let it handle editing, thumbnails, scripts drafts 2. Double down on authenticity - Their stories, their takes, their community 3. Focus on connection over perfection - People want real, not polished 4. Leverage AI to test and iterate faster - More experiments = more winners Bottom line: AI doesn't kill creators. It kills lazy content. And that's a good thing for everyone building real businesses. The opportunity isn't scary. It's massive.
158
128
28
1,371
236,962
Loved jumping on the radio(ish) with my pal @jimbanks. It was a delightful connect, covering a range of topics. Hope you'll have a look in.
New episode of Bad Decisions with Jim Banks today with my guest @BeFoundOnline CEO @SteveKrull Some great agency, digital marketing and life discussions including this... Watch or listen to the full episode at: trk.bdwjb.com/steve?sid=x #BDWJB #DigitalMarketing
2
82
Shōta memorized the third and fourth lines of Go Cubs Go in English and picked 18 because he wants to be the second Cubs World Series MVP after Ben Zobrist? That's not enough to make me like him. It's more than enough.
3
2
1
63
6,885
Yesterday was National #Bobblehead Day and we are giving away a Pete Crow-Armstrong Bobblehead! Just LIKE & RESHARE this post to enter. Bonus prize if you comment below. One winner will be announced on (1/11) after 12pm ET. Must follow #SBCubs and be 21 and older to enter. #cubs
177
469
15
568
36,588
Back in December, Senior Leader Network member @SteveKrull, CEO of @BeFoundOnline, shares how employers can train future leaders to build and maintain conscious management skills: consciouscapitalism.org/stor… #ConsciousCapitalism
1
2
385
I was born and raised on the Cubs. They were my escape as a kid. The idea that in 2023, living in Chicago and I can't easily flip on the TV/Computer/InternetThingy (without paying for another $16/mo) and see the @Cubs is soul crushing. TUCK YOU FOM!
1
2
80
Hiring Good Humans: Evaluating Soft Skills Alongside Hard Skills hubs.li/Q01Q6nhY0 Written by @stevekrull of @befoundonline
1
45
Replying to @SteveKrull
@SteveKrull #DigiMarConMidwest GA4 - All the fun and games of deadlines and migration! Yay data! 🤓
2
3
95
Trying to get more out of your PPC or SEO campaigns? Here are 10 different ways you can combine your PPC and SEO data to make more integrated search strategies. seerinteractive.com/insights…
3
2
12
1,452
Not being able to see the Cubs on YouTube TV is taking its toll on my fandom...and I live in Chicago to boot. Meanwhile, a friend in NOLA shares "looks cold at Wrigley today". Suck it Ricketts! @WatchMarquee @Cubs @YouTubeTV
1
2
97
Thank you JP!!
Nothing to see here folks! Just me singing the The Super Bowl Shuffle at work, on the 37th anniversary of SBXX…live on tv! I know @walterpayton would be proud. #Bears
63
“You can always ask somebody to take another analytics class or learn a new platform… but how can you help cultivate more compassionate leaders?” Senior Leader Network member @SteveKrull’s shares insight on leadership: consciouscapitalism.org/stor… #ConsciousCapitalism @BeFoundOnline
1
183
“When it comes to management training, I’m not really the manager or CEO. I’m trying to learn how to hone my management skills ... just like everyone else.” Read more from Senior Leader Network member @BeFoundOnline's @SteveKrull: consciouscapitalism.org/stor… #ConsciousCapitalism
1
1
311
Been going on so long that it no longer hurts. Packer fans seem to get off on the idea that it bugs us - so we humor them.
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Meh, we don't care - it's been quite amusing watching Aaron Waaaadgers melt in the playoffs every year since 2011.
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
Jed "Clampett" Hoyer is certainly marking his territory. I appreciate this was handled with class and not just the typical "Thanks, DFA".
Setting aside the reactions to the Heyward news ... anyone else have just a feeling of shock? Like "wait, is this seriously happening right now?" It's just felt like such a rough situation for 5-6 years - when there's a finality to that, you almost reject it being real.
"you suck at those things" - LOVE THIS. 😅 What's worse is that it's all armchair GMs while Bryan has been diving into data and analysis for years.
People being dicks to Bryan for expecting Cubs to be competitive in 2023 - especially after today - may want to re-think how they evaluate emerging talent, future rosters, available dollars. I'd suggest that if you think competing in 2023 is impossible, you suck at those things.
If you haven’t already, be sure to sign up for our latest #webinar this Wednesday. Steve and Curtiss are talking all things #paidmedia, so you’ll leave knowing how to engage with your audience and strategically stick to your budget. Register below! bfo.io/3PAyruJ
Looking to boost your #SEO? BFO co-founder and president Dan Golden sat down with @Forbes to share the top three #externallinking strategies you can use to boost visibility and drive more traffic. Take a look below. bfo.io/3GwmJ0u