100M+ Views generated using my real face. 350k followers across accounts. 1000’s of users acquired for DTC AI Platforms. Growing @oboelabs as Head of Social.
New York, USA
Joined January 2022
- Tweets100
- Following129
- Followers123
- Likes312
Why did a man make this lol. Any woman in your ICP would immediately clock this is AI. Who is the chick? They’d go search for her and realize she’s not real. Immediate permanent turn off
Sophie | Content Growth Hacking retweeted
you cannot out-shitpost me
(with the help of muse wonder full)
Sophie | Content Growth Hacking retweeted
abuse your unfair advantage everywhere
everyone has it
> if you live in your mom's basement w no responsibilities, work 12 hr days
> if your know a guy who knows a guy, call that guy
> if your parents paid for ur college, invest your time in up-skilling urself
you were not raised to be a bum
life isnt an even playing field
all the "winners" are not playing fair
to catch up you have to identify your unfair advantage
and abuse it
I went to a founder pitch comedy event but the pitches were serious. I can't believe (like, am still floored) by how BAD the pitches were. This is why I think people should create video content. It forces you to condense your thoughts into a succinct argument.
🧵 10 things I learned growing Oboe's brand instagram account from 0-100k followers and over 40M views across channels in 2 months 100% organically.
10. Use claude chrome extension logged into instagram metrics on desktop to get really granular insights to optimize conversions for whatever goal you have (views, followers, comments, retention, etc)
Bonus- don’t forget CAPTIONS (lol I almost forgot here too)
8. Use AI for anything but writing your scripts. Please.
9. Telling people to follow feels weird but conversions are so much higher when you do (play around with the timing to see what converts best)
7. A/B test but only test for 1 variable at a time (like literally changing ONE word in the text hook & NOTHING else) - post both versions on tiktok at the same time, and then trial reel them on IG or post them a week apart at the exact same time
4. Trial reels are your best friend. Treat testing like a literal science experiment
5. Give a new format at least 10 tries before giving up on it.
6. Your text hooks need to be REALLY, really good. Use the tiktok black text with the white background
2. Tiktok lite foundation filter. Alix Earle’s fav filter for a reason, ladies!
3. If you find a format that works, double down on it, even if it feels repetitive. It will. Only stop when it stops working at least 10 times.
Hopefully this helps a noble social professional fighting the algo out there.
1. You really need to narrow down who you are talking to. People say this all the time for a reason. It can be especially hard when you have lots for a broad product so just pick one.
Sophie | Content Growth Hacking retweeted
$20,220 last month from a single iphone running tiktok slideshows
- How to warm accounts so they don't shadowban in week 1
- How to bypass tiktok's 2026 AI detection (30% reach penalty)
- How to build the landing page that doubled my EPC overnight
RT + Comment "Stack" (must be following) and I'll send you the playbook.
Sophie | Content Growth Hacking retweeted
Creators are f*cked
I built a software for PERFECT UGC
can't tell its ai and no 8s time limit
No prompting, just paste your script and avatar
And get out vids like this -no more editing
We launch in 2 days
RT + comment "Launch" and I'll send you early access
(gone in 24hrs)
