Helping make the web slightly more sarcastic since 1997. Aged father of two amazing lunatics. I specialise in SEO, sorcery and occasional lies.
New Forest, England
Joined November 2008
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When we rely on incomplete information to make complete decisions, we're not being data-driven – we're being data-deceived.
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You won't have perfect data, but you will have data literacy: the ability to spot when your numbers are lying, and investigate before making expensive or consequential decisions.
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An online jewellery store doubled their ad spend and saw a 30% sales increase. Good? Not necessarily.
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I have no faith in Google’s honesty or trustworthiness. Call me cynical but...
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An Instagram shop's reach triples after the platform changes how views are counted.
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Dave Collins retweeted
You allowed antisemitic hate marches to take place in London on a weekly basis.
You allowed London to become a no-go zone for Jews.
You made excuses for hate marchers carrying Nazi symbols.
When Hizb ut-Tahrir (now a proscribed terrorist organisation) called for Jihad on the streets of London you said "the word jihad has a number of meanings"
You threatened to arrest a man because you said he looked "openly Jewish".
You arrested people for peacefully carrying a sign saying "Hamas are terrorists".
You are part of the problem.
Sit down and shut up.
Dave Collins retweeted
Labour MP Ashley Dalton is booed and heckled when she steps in as there’s no minister here.
The chabad rabbi has to intervene and ask people to let her speak.
The anger in the air is palpable. People are furious and feel let down.
Dave Collins retweeted
You allowed London Jews to be heckled and harassed while attending Synagogue only weeks ago, by people calling for intifada - which is what happened in Sydney.
This statement is worthless.
Nobody is safe anymore thanks to your pathetic unwillingness to protect us.
Dave Collins retweeted
“MOBILISE & ESCALATE”
Those are the words of Greta Thunberg as she incites more hatred and inevitable violence even after today’s attacks at Bondi Beach.
Not a mention for the innocent victims.
This little troll is nasty.
In other words, your ads can effectively intercept the searches with better solutions.
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The real reason for the growth: Another instructor's website went down, creating a temporary surge.
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A newsletter's open rates crash after Apple's privacy updates. Bad news? Not necessarily.
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Google certainly won't help you spend less on their platform.
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Propaganda check: With today’s high ad costs, there’s a very slim chance of your ad being displayed every time your solution is searched.
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When your data tells you “X caused Y” but the reality is more complex.
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What's the black box? It's Google’s mechanism for making money from their advertisers.
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A small online store owner saw their sales jump 40% in November. Good? Not necessarily.
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When “up and to the right” is actually “down and to the left”
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Propaganda check: While the idea is solid, the customer must see your ad and associate it with your product or brand.
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