This morning, MarketWatch featured our data at @ThisFirst revealing that women now represent 50% of our prenup clients in opposite-sex marriages, completely flipping decades of tradition where men held the financial power and drove these conversations. As I shared with MarketWatch: “It’s a massive generational shift.” While Taylor Swift and Travis Kelce’s engagement sparked this week’s surge in prenup chatter (and some of the funniest memes of 2025 so far), the real story is about Millennial women, economic empowerment, and a more practical approach to marriage. Read the full piece: marketwatch.com/story/if-tay…