Tim Bruce

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What designers can learn from the “Father of Modern Cuisine” The “Father of Modern Cuisine” invented mis en place, meaning everything in its place. Here is how designers can use this technique effectively: Despite being too short to open the oven doors…lnkd.in/gKyYFSSj

“I wish I had thought of that.” Anyone who has ever judged a design competition—looking at hundreds of design solutions spread across table after table in a large room—knows that standing out in the crowd starts with arresting, innovative, or original vi…lnkd.in/ggtaraaJ

Design, at its best, creates, amplifies, and extends moments that matter to customers and audiences. But if you get caught up in the data—and "treat the number"—you miss the bigger picture. #design #strategy, #creativity #innovation, #designthinking

Why no one ever "starts from scratch." A curious mind and diverse interests give creatives a leg up. #design #strategy, #creativity #innovation, #designthinking,

Recently, at the end of a class critique, a student asked: “How many variations should we make?” It's a common question but speaks to a larger point. design #strategy, #creativity

Being visual is not the same thing as being creative. #design #strategy, #creativity #innovation, #designthinking,

Designers often wish they could simply present one idea to their clients. Some do. On the other hand, there was Bob Gill—the influential NY designer and teacher. #design #strategy, #creativity #innovation, #designthinking, #branding

How a "killer" is transforming Yellowstone, showing why systems thinking makes us better problem solvers. #design #creativity #strategy

Creative processes are messy—full of false starts, dead-ends, direction changes, circling back to past variations, and incorporating unexpected connections. #design #strategy, #creativity #innovation, #designthinking

Approach the world with a curious and questioning mind. Who knows what you could create by connecting ideas from different spheres? #design #strategy, #creativity #customerexperience, #innovation, #designthinking, #digitalstrategy,

Corporations are a lot like schools. They tend to encourage conformity—to peer groups, industry expectations, and norms. But this keeps teams from taking calculated—and necessary—creative risks. #design #strategy

Creatives will not be immune to the effects of AI. A recent Brookings Institution study predicts AI automation will have the greatest impact on marketing specialists, financial advisers, and computer programmers. #ai #design #strategy, #creativity #innovation

At university, you learn design fundamentals. Working will surprise you. Because the most critical skills are not taught in school. To succeed as a designer, you must be "creative on demand." #design #strategy, #creativity #innovation, #designthinking

Never serve the same dish twice? A lesson in creativity I learned from Chef Charlie Trotter—that anyone can use. #design #strategy, #creativity #customerexperience, #innovation, #designthinking, #digitalstrategy, #branding #logo

What a "discovery" in England can teach us about avoiding confirmation bias today. #design #strategy, #creativity #customerexperience, #innovation, #designthinking, #digitalstrategy, #brandin

A primary goal for non-profits today: convert new (and younger) audiences to the cause. Most efforts to attract new audiences seem promising but fail. Why? #design #strategy, #creativity #customerexperience, #innovation, #designthinking, #digitalstrategy, #brandin