Introducing our Tron Lightcycle Run promo film for the brand new ride at Magic Kingdom — a verrrrry fun project that I'm happy to finally share. Shooting this thing was such a profound challenge and together with some absolutely amazing collaborators we pulled it off 😵‍💫 enjoy!

Since typography was such a primary element, the team wanted to create their own underworld beneath the grid called 'The Continuum' where the type would live. Within this chasm-like underbelly the subconscious of the Grid crafts, processes, and relays provocations to the rider.

This project wouldn't have been possible without the amazing collaborators from Yellow Shoes Creative, @jojxproductions, Karina Silva, @Toronaydo, @peiterhergert, Jim Haygood, Lucas Mayer, JAMMVFX, @MichaelRigley and so many others — thank you for coming along on the adventure 🫶