Kimi really broke something. Now even when you have something good to say about them, people assume you got paid. The campaign backfired so hard it poisoned honest praise along with the paid kind. That's the real cost of undisclosed promotion. You don't just lose credibility for yourself. You burn every independent voice who would've backed you for free if you'd earned it. A message to every lab: let your product speak for itself. If it's good, we'll say so. If it's not, no amount of money will fix that.