Wayne (@WNaidoo) header
Wayne (@WNaidoo) profile picture

Born in Cape Town to be close to Mom. Indian. Cowboy-named. Reclassified coloured. Catholic. Hairy. Posh-ish. Adman. Entrepreneur. Explorer. Still joining dots.

Cape Town, South Africa
Joined June 2009
Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)Photo by Wayne (@WNaidoo)
Writing is the superpower of humankind. It is our truest form of magic. Writing allows you to conjure up something of value where nothing previously existed. It costs little for you to write down the lessons of your life and yet those few minutes spent writing can be life-altering for the right reader. As I once saw it put: "there is someone out there with a wound in the exact shape of your words." Furthermore, writing is the foundation of nearly every technology and innovation because we have to record what we know before we can build upon it. And these innovations are passed down from generation to generation, allowing our children to inherit a richer intellectual fortune than what we were born into. The world is richer because we write and nobody is made poorer in the process.
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This is such an important mission and I support and applaud the efforts of Dudu Thabede and her team. Thanks to the Duke Advertising team for partnering her on this journey. @WNaidoo Zanele Masuku Kevin Duke CA (SA) @SuhanaGordhan lnkd.in/dC-bJxv4
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In the words of our ECD @SuhanaGordhan, if this is what the future looks like, DAMN, it’s bright! 🔥This was @TheOneClub #PortfolioNight hosted at DUKE. Well done to our students, and thank you to our creative leaders. All-star winners will be announced this week!
At DUKE, we’re pretty good at choosing our leaders. We look for brains, character, integrity, and something really special: that unfuckwithable energy. Zanele Zwane exudes all four. We’re honoured to announce her promotion to MD. It's a proud day in the office!
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When you don’t feature in the write-up, but make the front page. bizcommunity.com/Article/196…
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For Out of Home – Ambient, a Bronze Loerie goes to Little Green Beverage Company and @dukeadvertising for Dala your Colour #Loeries2021 #fightthegoodfight
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The Gold Loeries for Print Crafts: For Print Crafts – Writing, a Craft Gold goes to Riscura Holdings South Africa and @dukeadvertising for UPSHOT #Loeries2021 #fightthegoodfight
Steve Miller, CSO @dukeadvertising on the client/agency relationship - Understanding a client’s brand and business requires intimacy and time he says. 'Without mutual trust, and the willingness to explore the boundaries of creativity, true effectiveness is impossible."
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Sometimes you make ads. Sometimes you make world changing ideas. youtu.be/EHr4xTHvQN8 Available at superbalist.com/thewayofus/2…
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Indy founders share lessons, breakout moments • In part two of our series, we talk to independent agency founders about lessons and breakthrough moments. 🔒marklives.com/newsletter/ins… @sylvesterchauke, @mikesharman
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I didn’t really know I had a creative process until I was asked by @TheOneClub What I can say is that “process” is a very neat word for the messy way I get to an idea. @dukeadvertising
"In a world where pictures are more valuable, don't let anyone reduce the simple power of words." Cape Town-based creative director + wordsmith extraordinaire @SuhanaGordhan demonstrates how she goes from mess to magic in our latest Creative Perspective.

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Why SA’s indy agencies should be on your pitch list • Independents consistently rank among the most admired ad agencies in the country. 🔒marklives.com/newsletter/mos…
Replying to @dukeadvertising
@dukeadvertising continues to add to its 2021 new business gains with its recent appointment as branding partner for Satrix. bit.ly/3DxgXtw
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Congratulations to @wearechampza, part of The DUKE Group, on becoming the official sponsorship agency for @2OceansMarathon. We look forward to seeing the remarkable CHAMP team work their magic 👊
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It’s time to ask the questions that REALLY matter. Knowing what questions to ask is often what unlocks fresh, creative answers. Watch - youtu.be/IY6pjlnOE1w #DUKEGroupSA
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There's it 👏 Silver #Bookmarks2021 Award for "Integrated Mixed Media Campaign - JiVE: Dala Your Colour" 🥂 Well done to our partners in The DUKE Group @mark1 & @PDcoza 💃
The DUKE Group strikes⚡ shoutout to our partners @dukeadvertising and @PDcoza for helping bag Silver #Bookmark2021 Award for “Integrated Mixed Media Campaign – JiVE: Dala Your Colour” 🥂💃 #BenchmarkingExcellence
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BREAKING: The Duke Group/@dukeadvertising launches Nude; an ethnographic, market research agency bizcom.to/1/4nm1 via @Biz_Marketing
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We’re just a liiiiitle bit proud. Thank you to our client, @MotleyCrewCF, for trusting us. But also for helping us with our biceps 💪 and squats 🏋️
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