Wavemaker Canada

A work environment that has not been created for you can be exhausting 📣 Wavemaker's Global Chief People, Inclusion & Culture Officer, Shipra Roy, urges us to take a more holistic view of how we support colleagues with neurodiverse conditions 👇 hubs.li/Q017W9q30

We're excited to announce that our we have been appointed as the global media agency for Fintech firm, Square! We'll be responsible for supporting Square’s growth plans and helping to scale the brand across their key markets in North America and EMEA🙌🎉 hubs.li/Q016mMzw0

Responsible Advertising – why it’s time for us all to do the right thing💡In our latest edition of The Provocateur, Catherine Lautier, Global Head of Media, Danone urges us to rethink media strategies to better reflect our brand and company values👇 hubs.li/Q0160ZXG0

Now you can subscribe to Platform Watch and get the latest stories straight to your inbox. Go on, treat yourself 🍬👇 wavemakerglobal.com/platform… #news #technology #media #socialmedia #brands #ecommerce #innovation

What CPGs can learn from direct-to-consumer brands?🤔Our Worldwide Head of Strategy Chris Worrell, takes a forensic look at the differences between CPG and D2C brands, and the dangers of mistaking brilliant tactics for business strategy. 👇hubs.li/Q013l1Xm0

Has media pricing as the marker of agency performance had its day?🤔Our Global Client President, Anna Hickey, urges clients and agencies to come together to find a new way not just to measure success – but to define it.👇wavemakerglobal.com/thought-…

We're super excited to announce that we will be working with @AmazonAds to integrate their Overlapping Audience API directly into our Provocative Planning platform😆 Hit the link to find out more👇#GrowFearless wavemakerglobal.com/news-wav…

Change of Cart - why ecommerce is chipping away at loyalty to your brand online🛒Our new research reveals that consumers are becoming less attached to brands in their online path to purchase💡Our US Chief Strategy Officer explains why & what to do about it wavemakerglobal.com/thought-…

It's time to rethink your global TV strategy! In the latest episode of Outside the Box, our experts analyse the global shifts in consumption and set five challenges to help you reset - check it out👇 wavemakerglobal.com/thought-…

The future is Smart, and it’s already here! Smart TV advertising is fast becoming a must for progressive brands💡Our China Head of Investment, Sachin Gupta, explains the excitement behind it and gives us a glimpse of the future✨ take a look 👇wavemakerglobal.com/thought-…

The Video measurement trap – and how to avoid it💡Our Experts from the UK, US and APAC call time on treating all impressions as equal, urging us to get more sophisticated in the way we measure - check it out 👇wavemakerglobal.com/thought-…

Let's talk addressable media in TV & online video 📺 Our experts from the US & ANZ explain why hyper-advanced audience targeting is just the gateway to this amazing technology & challenge us to explore its mighty potential for growth - take a look👇 wavemakerglobal.com/thought-…

Attention! And why we need to get real about it in online video 💻 Our UK Strategic Planning Lead, Ben Levy, explores the hidden constraints of AV & urges us to combine brilliant ideas with a forensic approach to its complex user experience 👇wavemakerglobal.com/thought-…

We interrupt your regularly scheduled programming to bring you this important message📺Over the next 4 weeks, our TV & AV experts are here to shake up your thinking!🤯First up is our UK Chief Data Officer, on why there's no silver bullet for TV measurement wavemakerglobal.com/thought-…

We're proud to be part of @WPP’s net zero carbon by 2030 commitment, which includes emissions generated by the advertising we place for our clients wpp.com/netzero #EarthDay

As the new cookie-free world looms, our Head of Content, Annemieke Mol urges us to celebrate this moment for consumers – and use it to create strong brand stories and meaningful relationships 🤝 - take a look👇 #GrowFearless wavemakerglobal.com/thought-…

It's a match! 😆 We're buzzing to announce that we've been appointed as the Global Media Agency of Record for @bumble!🐝 We can't wait to get started on this partnership - amazing work team🤝🎉 #GrowFearless campaignlive.com/article/wav…

It's time to say goodbye to average and hello to 'addressable priming' 👋 In our latest edition of 'The Provocateur', our ANZ National Strategy Partner, James Boardman explains why addressable priming is the future - take a look👇wavemakerglobal.com/thought-…