Award-winning author & data-informed communications advisor whose counsel elevates PR, marketing and business decisions for Fortune 1000 companies. PAGE/IPR
Ponte Vedra Beach, FL
Joined September 2012
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Thank you, @KPMktng, @wadds and @munroshow !
"This is a robust and hugely detailed guide, moving through chapters on technology, data, insights, landscape analysis, objective setting, strategy, tactics and evaluation."
Check out this great review of '#PRTechnology, Data and Insights' by @WeinerMark.
bit.ly/3llnkMB
Thank you, @munroshow
And @wadds
Book Review: PR Technology, Data and Insights — Wadds Inc. | Professional advisor to agencies & comms teams wadds.co.uk/blog/2023/3/14/b…
There's a great communication measurement program on its way in Montreal. I'm proud to be among those participating. You could be there, too!
⭐️We're so excited to have @WeinerMark as a speaker at the PR Measurement Boot Camp 5 in #Montreal.
Here's his take on the most common communications research myths that are killing #PR
👇
thepworld.com/discover_artic…
For the New Year, my book PR Technology, Data and Insights, reappeared among the top 20 PR books on Amazon. Hello, 2023!
a.co/d/3Th9BTG
Congratulations to the @InstituteForPR for preparing and hosting a fantastic dinner, awards and lecture event last night. Happy to be in the audience for @gojohnab, @GlobalPRMolleda and @SWAfollower, each and all so deserving of the awards they earned! @PublicRelay @tmccorkindale
The 41-50 group is the fun group. Ask any one of us. @InstituteForPR
Clarification: there are many PR technologies but they require human expertise for accuracy and insight. Tools alone aren't enough. Best to balance tools AND talent!
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Thank you, @JohnElsasser for leading our conversation on data-driven communication! @PublicRelay
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Thank you, Sean Williams, for sharing our session! It was a full house... and an ACTIVE house! @PublicRelay @CommAMMO
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I am speaking at ICON 2022 in conversation with @JohnElsasser. Should be informative and fun! Please check out my talk if you're attending the event! #ICON2022 - via #Whova event app
Thank you, @awpagesociety for the opportunity to express the unique value of human expertise in communications research. Accurate AND fast!
@WeinerMark, @PublicRelay Chief Insights Officer, shared his knowledge on the expectation and realities of #CommTech solutions.
Learn how the optimal tech stack combines tools with talent in our latest #PageTurnerBlog. ⬇️
hubs.la/Q01rqL6b0
Thanks to @DSSimonMedia and @odwyerpr. My motto: "Begin simply. Simply begin." PR research and evaluation can be easier than you think!
.@WeinerMark, chief insights officer at @PublicRelay, talks with @DSSimonMedia's Doug Simon about why starting out simple can be a great way to make research and data pay off for communicators on the latest "PR's Top Pros Talk" video interview odwpr.us/3JwgL1k
ALT Mark Weiner, Chief Insights Officer, PublicRelay
Thank you, @prnews and @skarenstein!
No chicken or the egg questions when it comes to media content analysis, writes @WeinerMark ow.ly/EnKS50K9V6W
What a great affirmation from @DSSimonMedia @PublicRelay @KPMktng
How can communicators use technology and data to understand their communications objectives? Mark Weiner (@WeinerMark), Chief Insights Officer at @PublicRelay, shares insights. Full video here: hubs.la/Q01hTP0W0
#prstopprostalk #publicrelations #pr #communications
Indeed! I'm lucky to know @GFidelzeid and to work with Alison!
Sooo great to see two top journalists join an increasingly formidable media property. Lord knows the PR industry needs more fresh, investigative and objective reportage.
prdaily.com/pr-daily-editori…
Thanks to @PublicRelay for promoting the book, which is listed among BookAuthority.com's 100 most important PR books in history. @KPMktng @InstituteForPR
Our Chief Insights Officer, @WeinerMark, recently wrote a book on the changes of data and technology in the PR and communications industry. Make sure you check it out to learn what your team can do to benefit the most with the art of public relations.
Many thanks to @OnTopofPR for highlighting me this week! Very affirmational! @KPMktng @PublicRelay
Check out @WeinerMark's book, PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment, for more information!
axiapr.com/blog/podcast-epis…
Thanks to @OnTopofPR for featuring my interview all week. The answer to the PR presearch budget question is, "it depends." Listen to learn why that's not an evasive response. @PublicRelay @KPMktng @InstituteForPR
What’s the right price for research? Go back to @WeinerMark's episode to determine what the right price is!
axiapr.com/blog/podcast-epis…
Apparently, it's Mark Weiner Week at @OnTopofPR. And I love it! @PublicRelay @KPMktng @InstituteForPR
How do you fund research when the perception is there is no budget for it? Listen to @WeinerMark's episode to find out how!
axiapr.com/blog/podcast-epis…
As profession, PR chooses not to quantify our unique contribution. Why? FOFO. Together, we can overcome this obstacle. @PublicRelay
“Public relations does not drive the most sales in terms of volume, but it does provide the greatest efficiency.” — @WeinerMark
axiapr.com/blog/podcast-epis…