If you're a creative, it's worth trying openpit.ch 📈 New but up and coming

Hello designers 👋🏾 We’ve built something to help more talented creatives get discovered! OpenPitch is a human-vetted creative index built around fairer visibility. Applications are reviewed on creative quality and thinking, rather than team size. Once a profile reaches its organic click allowance, it rotates out of general discovery for the rest of its cycle, giving other creatives more room to be seen. People can also search using reference brands like Nike, Aesop or Google to find creatives with a relevant style, approach or expertise. You can apply to join for free using the link below 👇🏾

Ricardo Bofill is a genius ✨️ The Nowness profile on him is still one of my favourites - youtu.be/SIQlWkYijLM?is=1KD_…

Geometry is art 🎨

They didn't even give Apple a day 😅

My favourite output @nonesame_ 👥️

Good curation is akin to creation — and they both feed each other ✅️

Advert x Art 🐊

A great use of tech in branding 🤌🏾

Not entirely sure how it will work in reality, but I think this is a great idea. It's amazing the difference in impact is when you read words in print vs when you read digitally. Plus is it's a good way of quite literally BOOKmarking your most important content 📚

Cover art - done right - gives contextual weight to the content inside

This visual identity update for @Calendly is 🎯 It has a lovely balance between being digitally clean and yet feeling organic 🤌🏾

The weight of confusion takes an unprecedented toll on your mind, time and productivity. Clarity is like a superpower, leverage it.

AI is a great tool, but it's not ready to replace the artist yet - if ever 👀 They heart of artistry is "feel" and how can you truly capture that? The other side is resonance with the intended audience, which isn't entirely logical. In the same way that beautiful art isn't necessarily the most expertly painted, or popular logos the most rationally designed, there is a depth to design that I don't think we truly understand yet 💭

I've seen a lot of thoughts going both ways about the new Instagram logo type, but my general take is that if it needs explanation for someone to like it, then it's already failed. Your subconscious has already made a decision on the brand, and people are essentially trying to reverse that decision using logic. The best brands make you feel before you even have time to think 🧠

A very interesting take, and I have to say, to a large extent, I agree! As the playing field becomes more level across almost every sector, one of the few remaining differentiators capable of changing a company’s trajectory is its brand. Look at the mobile phone sector. The form factors and hardware are much the same across brands, while software and apps are increasingly platform-agnostic. So what companies do with their brand design is becoming the real point of difference. It’s the same with computers and gaming, which is increasingly becoming a brand war rather than one fought purely on hardware/software performance. And in a sector I’ve spent a lot of time working in - skincare - it’s even more noticeable. Sometimes, the only differences between formulations are the fragrance or texture of the creams. Brand becomes the key differentiator, hence the slew of influencers and celebrities launching skincare brands to great success. Recently when writing my @BritishGQ skincare column, I’m finding it harder and harder to identify meaningful points of difference between brands. Formulation knowledge is now fairly ubiquitous, as is access to ingredients. Fashion saw this coming early, with moves such as appointing Pharrell at Louis Vuitton, Ye at Gap and, more recently, Jaden Smith at Christian Louboutin - a trend that's set to continue. One thing’s for sure: top Brand Strategists and CBOs are only going to become more sought-after... it’s about time.