Digital Marketer | Author & Speaker | Advisor. New book: DATA-DRIVEN PERSONALIZATION. Work: @Convince @MediaVolery
New York, NY
Joined July 2009
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Zontee Hou retweeted
THERE IS A BEANCAST THIS WEEK!!
And it's a GREAT episode, with @saulcolt @ZonteeHou and @colbyvogt discussing how to navigate America 250 promotions without pissing off your customers. Plus "viral" stunts, Finder Guy, and much more!
LISTEN: thebeancast.com/beancast-mar…
Zontee Hou retweeted
From Guesswork to Growth: Build a Data-Driven Marketing Framework That Drives Impact @ZonteeHou dlvr.it/TRbGpr #marketingprofs #marketing
Zontee Hou retweeted
The BeanCast is back with the first episode of 2025! We finally talk about the Omnicom/IPG merger, we look at Meta's AI "user" accounts and much more. Hear @saulcolt @ZonteeHou and @JonathanSackett bring the heat: thebeancast.com/beancast-mar…
Zontee Hou retweeted
@SocialFresh is hosting a virtual summit, Future of Finance Marketing (February 11-12, 2025) featuring insights from our Managing Director, @ZonteeHou, during her session, "Turning Data Into Connection: Personalized Marketing in Finance."
Register now: heyor.ca/LdoxmJ
Pleased to have this excerpt from my book up on the @MProfsWire @MarketingProfs site!
Why Now Is the Time to Improve How Marketers Use Data for Personalization @ZonteeHou dlvr.it/TBKbSC #marketingprofs #marketing
If I go to a site's status page and it says "all systems working," but I go to Down Detector and there's a huge spike in issues, I know that their internal team isn't good about updating their status page and shouldn't be trusted.
Zontee Hou retweeted
Tackling B2B challenges? AI might just be the answer you're looking for. 💡
Dive into our AI Readiness webinar with our Managing Director, @ZonteeHou to see how AI is reshaping marketing: bit.ly/3UDjuxx
Starting today (through Feb 2), save 25% off my book (now available for pre-order!) and all Kogan Page books—including books by Robert Rose and @nharhut—using code SALE25. Save on the books that will help you set yourself up for success this year!
buff.ly/3UczTIQ
Always thrilled to be a judge for the Greater Good Challenge from @Columbia_SPS Career Design Labs! Cheers to our final 10 teams presenting today! #Entrepreneurship
Ooph. Just tried to grab a Lyft home from JFK and literally couldn’t find my drivers twice. This loading zone isn’t working. Kept calling the drivers and they never picked up 😫
A useful resource!
Hey, have you seen @Netline_Corp's eBook yet?
💡 It's packed with valuable insights that sales and marketing teams need to prepare for buyer-level intent data.
I highly recommend giving it a read! buff.ly/467zUQG
#INTENTIVE #IntentData #datadriven #B2B @toprank
The report will be out soon from my team at @convince ! I’ll tag you when it’s released. Early findings: the vast majority of marketers believe that data-driven personalization pays dividends, but less than half say they’re collecting sufficient data. Lots of room to improve!
Solid move, @MarketingProfs, and @ZonteeHou. Data-driven personalization is key for effective marketing. It boosts ROI and enhances customer experience. Curious to see the survey results.
@ZonteeHou, any early insights that surprised you?
Executing excellent content strategy is also about hiring and training excellent tacticians!
#Content teams need good people managers, but those managers need excellent operations managers to help scale their efforts, says @ZonteeHou
contentmarketinginstitute.co…
I had a great time—tons of nodding and good questions! #cmworld
@ZonteeHou’s Data-Driven Personalization session at Content Marketing World! #cmw #cmworld @CMIContent
#CMWorld is coming, and @TopRank Marketing has released its annual list of 🚀 50 top content marketing influencers and experts to follow in 2023, featuring a strong lineup of speakers including me and others — you'll find them all listed here: buff.ly/3PoKix1
It's almost #CMWorld and @TopRank Marketing has released its annual list of 🚀 50 top B2B content marketing influencers & experts to follow in 2023, highlighting a strong lineup of speakers including myself and others — you'll find them all listed here: buff.ly/3PoKix1
A great group of folks! Can’t wait to see you all at #CMWorld next week!
For #CMWorld @TopRank's #ContentMarketing list showcases 50 top influencers including:
@cspenn
@amywhiggins
@marketingprofs
@jayacunzo
@ZonteeHou
@wilcoxaj
@Robert_Rose
@AmberCadabra
@TheSalesLion
@ahaval
@dshiao
@lanerellis has all 50 here: ➡ tprk.us/3PsDcro
I'm going to be speaking at the Marketing Analytics & Data Science conference later this month, and I'd love to see you there!
We'll discuss how to evolve your data insights & improve your marketing ROI. Visit buff.ly/3K88phQ and use code my code, HOU100! #MADS23
Tons of great insights here from folks like @avinash, Katie Robbert of @TrustInsights, Guan Wang of @SnowflakeDB, and me as well on the skills that marketing analytics and data science folks need today. #marketinganalytics #datascience
buff.ly/3qUmiKc