content strategist w/ a focus on gen-z, youth culture & community | building @wearedokia πŸ¦‹ | πŸ“§ [email protected] | isaiah 58:11

London. UK
Joined December 2013
One of my clients has more than doubled her TikTok followers in just under 2 months of us working together (20k to 41k) - she was at 37k last night. She’s hardworking and driven and I’m looking forward to working with her over the next 12 months 🧚🏾
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
This is also why a lot of people don’t write. They worry everything has already been said. Turns out yes, someone probably said it 500 years ago. But they didn’t say it through your particular experience, at this exact moment Sometimes we write to contribute to the collective discourse of the universe, and sometimes we write to make sense of our own lives. Both are good reasons to write
How it feels to write a substack
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It won’t work YT Shorts worked because people already went there for long form, so getting them to stay for short isn’t far fetched. On IG people like β€œfaux intimacy”, they don’t want to have to invest lots of time on one person but want to feel up to date w/ their fave ppl
Instagram launches long-form video called "Features" Creators can link up to 8 clips that show up in the feed and drive to the full video per @mosseri
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YouTube Shorts worked because people already went there for long form, so getting them to stay for short isn’t far featured. IG works because people like faux intimacy, they don’t want to have to invest extended time on one person at a time but still get updates and feel close
In case you're also confused about Instagram's new "Features": TL;DR: it's basically clipping 1/ @a16z reported we've hit the max amount of media we can consume: max 26 hrs/week in the US (+ it isn't growing) 2/ so, if the total watched can't grow, every app has to steal time from other platforms 3/ Instagram's idea: be where you watch short AND long videos, like YouTube. 4/ how do you get people to watch the long stuff? let creators turn a "Feature", a video up to 90min long into max. 8 "Reels" (short clips that link back to it) 5/ also explains why video editing platforms let you edit everything (from podcasts to clips)
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I don’t think IG will ever win the long form game though, that’s simply not what users go to the app for. They should quit trying.
Hot take: IG looking to steal market share from Netflix while they are down, and angling themselves towards challenging YouTube, eventually.
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
If this story had been told without a video, people would have called it a lie. Why does a three year-old have to go through this?
What is wrong with the pale nation??? Call the police on a 3 yr old because he's too good for their kids???? 😳
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
As an adult, I want to attend this school so badly.
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
This is a wonderful Rorschach test
Disgusting insinuation in this campaign. Absolutely appalling @MayorofLondon @TfL @ACT
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
every once and a while i stare at kris jenner’s instagram bio….
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
Getting a stranger to tell you no is way harder than you'd think. People say yes to random requests about twice as often as they expect to, which is why a college kid doing a rejection assignment had to walk up to a girl and ask if he could wash her hair just to make sure he'd fail. There's real research on this, and the numbers are kind of hilarious. Back in 2008, two psychologists, Frank Flynn and Vanessa Bohns, sent students out on campus to ask strangers for small favors. Before they left, each student had to guess how many people they'd need to ask. For a short survey, they guessed around 20 people and it took about 10. To borrow somebody's phone, they guessed 10 and needed 6. And when they asked strangers to walk them a couple blocks to the campus gym, they figured they'd have to ask 7 people, and it took a little over 2. Then they tried it with actual money. Volunteers fundraising for the Leukemia & Lymphoma Society thought they'd have to hit up around 210 people to reach their goal. They needed about 122, and people gave $64 on average when the volunteers had been expecting $48. Bohns kept running versions of this for more than a decade, with over 14,000 strangers, and people lowballed how often they'd hear yes by almost half pretty much every time. She figured out why, too. When you ask somebody for something, your brain is busy sizing up the favor, and it totally skips over how uncomfortable it is for the other person to look you in the face and turn you down. That discomfort is strong enough that in some of her later studies, strangers went along with small acts of vandalism just because someone asked them directly. Jia Jiang found this out the fun way. In 2012 he quit a six-figure job four days before his son was born, got shot down by an investor, and decided to get rejected on purpose every day for 100 days. He was using a game a Canadian guy named Jason Comely made up, where the only way to win is to hear no. On day 3 he walked into a Krispy Kreme in Austin and asked them to make donuts shaped like the Olympic rings. An employee named Jackie grabbed some paper, sketched out the colors, and came back about 15 minutes later with the box. She didn't even charge him. Which means if you need a guaranteed no from a stranger, you have to get about as weird as "can I wash your hair." And whatever you've been too nervous to ask for lately is probably a lot closer to a yes than it feels.
A guy on campus came up to me and asked if he could wash my hair. I was obviously taken aback and just went, β€œNo??” He then apologized and explained that he was a business major and his assignment for the day was to practice β€œrejection therapy” …
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
One of the issues of showing people what you can do with small budgets is being given more small budgets
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
This is beautiful, wow 😭😭😭😭
World-leading cardiac surgeon Asif Hasan was surrounded by the children who received the gift of life thanks to his unerring skills at the emotional climax of another memorable Pride of Britain ceremony. πŸ₯Ή Now 70 years old, Mr Hasan has just retired after 35 years of service at the Freeman Hospital in Newcastle upon Tyne, but just after receiving his Lifetime Achievement Award, he had an extra special surprise: a cast of patients who would not be alive without him. ❀️
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
Canadian girl who emptied her piggy bank at age 5 to donate all $61.38 of her savings to Haiti earthquake victims bought her first-ever lottery ticket at 18 and won $48 million
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
Remember what I said about abundance Never met someone who lived abundantly who wasn’t absolutely flushed w everything yall cling too tightly to Love, money, happiness, etc
Canadian girl who emptied her piggy bank at age 5 to donate all $61.38 of her savings to Haiti earthquake victims bought her first-ever lottery ticket at 18 and won $48 million
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Fear is a comma, not a full stop. You’ve gotta unpack it and decide what comes after.
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Blessing πŸ¦‹πŸ‘©πŸΎβ€πŸ’» retweeted
this is so important in friendship & romance, and we don’t talk about it enough. i need to be inspired by you…. a non-negotiable need.
β€œthe chemistry comes from the fact that I am inspired by him in so many ways” 🚬
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absolutely!
this is so important in friendship & romance, and we don’t talk about it enough. i need to be inspired by you…. a non-negotiable need.
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