Dan Campbell is a walking quote machine! On Hard Knocks, he said, “This last bit of losing has got to get outta here.” He changed the culture. It was not easy. Here are 6 Ways He Did It... 1. ACOUNTABILITY - “I told them, honestly, Day 1, I said, ‘Look, I’m not carrying your toilet paper around. I’m not gonna wipe your butt. You’re gonna wipe your own butt. You handle it, and I’ll treat you like men until you prove otherwise.” Campbell wanted to instill personal accountability into the culture. He used an interesting quote to do it! 2. LOSING - “This last bit of losing has got to get outta here.” Losing is contagious. It is a mindset. Campbell used this quote to help them cleanse this mindset. Check out the link below for the video from Hard Knocks. 3. THE PROCESS - “There is no light at the end of the tunnel. There is no light. There’s a song Metallica has, ‘No Leaf Clover,’ and it says, ‘Man, when it comes to the soothing light at the end of your tunnel, it’s just a freight train coming your way.'" There is no end. There is no light at the end of the tunnel. Culture never arrives. Campbell set the tone that this is an ongoing process. You never arrive. He has created the mindset needed to win long-term. 4. CLASSIC CAMPBELL - “He’s slippery man. I call him the praying mantis. He’s the spider of death. There’s something about him. Fricking serpent.” This is classic Dan Campbell, talking about player Josh Reynolds. He has a unique way of describing people and things. 5. MINDSET - “We’ll tread water as long as it takes to bury you.” Campbell trying to instill a competitive and winning mindset. It takes what it takes. Competitors never quit. They find a way to win. 6. LUNACY - “I swear to God, I’m not a lunatic.” Some of Campbell's quotes and thoughts are out there, but he is also realistic and driven. Sometimes, changing a culture takes a unique and more extreme approach, which has worked. Campbell has transformed a long-standing culture of losing in Detroit. And remember, Culture is... - What you allow - What you emphasize - Every Day! _____ Follow me @gregberge for more actionable ideas on coaching, leadership, and personal growth. Join 15,000+ others and subscribe to my free weekly newsletter, 🏆 Great Teams Better Leaders. Find the link in my profile above.