I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social
New York, NY
Joined September 2009
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That AI-enabled Svedka ad triggered an Instagram promotion from Chipotle promoting it's "real" food. instagram.com/reel/DUhMtZQj3…
Dr Pepper gets in on Pepsi's Super Bowl ad: instagram.com/reels/DUhF149E…
Move over Grimace
The Mets' Jose Iglesias is having a season like few others, pouring his energy into baseball and music.
@LlamasNBC reports on how his new song topped the Latin iTunes chart with a little help from his teammates.
"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”
Anthony Edwards' season might have ended last night, but he is just getting started as an endorser -- an inside look at his work for Adidas: adage.com/article/marketing-…
Jon Springer retweeted
The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth.
@_JonSpringer wrote a great, quick read on the topic:
adage.com/article/marketing-…
#hockey #pwhl #barbie
Jon Springer retweeted
Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule.
@_JonSpringer of Ad Age has an excellent read about the rebrand:
adage.com/article/marketing-…
#jets #ny #nfl #brand
Great Taste, Less Filling is back--with a few tweaks adage.com/article/marketing-…
"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is." adage.com/article/opinion/bu…
“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.” adage.com/article/marketing-…
A welcome development in the world of sports uniform sponsor-creep. @UniWatch adage.com/creativity/work/ho…
Jon Springer retweeted
🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 bit.ly/42RUW65
PepsiCo CEO Ramon LaGuerta addressed @Starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP
That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour. adage.com/article/special-re…
One of the deliverymen in this @Budweiser ad is a real-life Bud wholesaler. Ad is meant to highlight Bud's wholesalers and distributors, who suffered amid the Bud Light fallout. adage.com/article/special-re…