@_JonSpringer

I write about food-beverage and sports marketing for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social

 New York, NY
adage.com
Joined September 2009
  • Tweets9.3K
  • Following2.1K
  • Followers3.5K
692Media
Jon Springer retweeted
Larry Light@CEOLarryLight20 May 2024
The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth. @_JonSpringer wrote a great, quick read on the topic: adage.com/article/marketing-… #hockey #pwhl #barbie

Barbie and women’s pro hockey—inside the brand’s deal with the fast-rising PWHL

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey league.

adage.com
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Jon Springer retweeted
Larry Light@CEOLarryLight17 Apr 2024
Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. @_JonSpringer of Ad Age has an excellent read about the rebrand: adage.com/article/marketing-… #jets #ny #nfl #brand

Inside the New York Jets’ rebrand

A new uniform set and brand identity winds back to a prouder time for the Jets.

adage.com
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🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94 bit.ly/42RUW65

Bob's Red Mill founder, Bob Moore, dies at 94

Bob Moore, founder of global whole-grain food company Bob's Red Mill, died Saturday at the age of 94.

usatoday.com
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The Super Bowl logo matchup if both teams kept their original logos. Yee haw! *pew pew* 🤠
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MLB tries to fix its marketing problem (via @_JonSpringer) adage.com/article/marketing-…

How MLB is trying to make it easier to market its players

Agreement with Players Association makes it easier for brands, better for player marketing, execs say.

adage.com
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Jon Springer retweeted
AdQuick
@AdQuick20 Apr 2023
Cool story for cheese-lovers: how Tillamook became a national brand adage.com/article/podcast-ma… [via @_jonspringer / @adage]

How Tillamook became a national brand—and why it just hired Leo Burnett

VP of Marketing Kate Boltin discusses the dairy co-op’s growth strategy on the Marketer's Brief podcast.

adage.com
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See Brian McKnight remix ‘Back at One’ as a singing Chili's waiter ‘3 for Me’ value platform heralds the brand's return to TV advertising @_jonspringer $EAT adage.com/article/marketing-…

See Brian McKnight remix ‘Back at One’ as a singing Chili's waiter

Chili's “3 for Me” value platform heralds the brand's return to TV advertising.

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Jon Springer retweeted
Pat Kiernan
@patkiernan13 Feb 2023
Best ad surprise of the first half was the @JLo reveal in the Dunkin commercial. youtu.be/BBIX9FG6kZ0
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Jon Springer retweeted
E.J. Schultz@ejschultz313 Feb 2023
Here, Molson Coors CMO details the strategy ... adage.com/article/special-re…

Coors Light and Miller Lite are rivals in Molson Coors' Super Bowl ad—here's how it came together

“High Stakes Beer Ad” draws 257,000 players on DraftKings, features “high-octane martial arts.”

adage.com
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Jon Springer retweeted
VaynerMedia
@VaynerMedia8 Feb 2023
Replying to @MrPeanut
@MrPeanut was made to be roasted. So we did! Join a panel of comedians to roast the legendary legume during Super Bowl LVII. adage.com/article/special-re… @_JonSpringer

Watch Mr. Peanut get roasted by comedians in Planters' Super Bowl ad

The spot, from VaynerMedia, is scheduled to air during the third quarter of the Big Game.

adage.com
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Jon Springer retweeted
E.J. Schultz@ejschultz325 Jan 2023
Ever wonder how those fake holidays that brands love get created? @_JonSpringer found out: adage.com/article/marketing-…

Why real brands love fake holidays—behind calendar creations like National French Fry Day

How brands are leaning into made-up holidays, including working with a North Dakota man who runs the National Day Calendar.

adage.com
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Store brands vs. name brands—behind private label’s battle for market share as inflation soars "Kraft Heinz Co. has reduced private-brand exposure from 17% a few years ago to about 11% today..." i.i.sentieo.com/3OehGnO @_jonspringer $KR $MDLZ $KHC $GIS
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Jon Springer retweeted
Isaac Mei@IsaacSMei18 Jul 2022
We studied this brand move in my graduate program back in 2015. Nice to see it starting to pay off so many years later. If you’re trying to rush a rebrand (even a soft one), you’ve got a real high chance of failure. These things take time for the audience to adjust. Be patient.
Jon Springer@_JonSpringer6 Jul 2022
New: @panerabread's VP of brand building on the chain's move to make its 'clean ingredients' story more delicious—and why it is downplaying 'Mother Bread' adage.com/article/marketing-…

Inside Panera's new look—fewer lectures, more craveability

Panera Bread's VP of brand building on the chain's move to make its 'clean ingredients' story more delicious—and why it is downplaying 'Mother Bread.'

adage.com
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Jon Springer retweeted
Jimbo Slice@jwb_phw15 Jul 2022
Replying to @SteveGelbs
Jake from the bleachers > Jake from State Farm
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Really good story here from @CSPtechwriter about members of a violent hate group co-opting the logo of convenience store chain Buc-ee's. cspdailynews.com/company-new…

Proud Boys ‘Hatejack’ Buc-ee’s—What’s Next?

Brands need to be ready to respond to today’s era of political violence

cspdailynews.com
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Bud Light is ailing—can a new agency fix it? "Experts in the beer and advertising industries say Bud Light is struggling to keep up amid a combination of industry trends..." i.i.sentieo.com/3yqrHtg @_JonSpringer $BUD
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Jon Springer retweeted
Tony Ponturo@ponturo17 Jun 2022
The Super Bowl for Anheuser Busch was arguably the best overall marketing program for over 20 years. Exclusive media deal, award winning creative , retail displays / Pos .. text book
Jon Springer@_JonSpringer17 Jun 2022
Who could forget Budsky's heroic last-second field goal leading Bud to a 27-24 victory over Bud Light in Bud Bowl I? Thanks for the memory, @ponturo
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Jon Springer retweeted
Asa Hiken@asabhiken8 Jun 2022
Because brands and agencies can't seem to get enough of the metaverse, this week we launched a new @adage tracker to keep tabs on their efforts From virtual land activations to job hirings for Web3 roles, here's our continually updated list adage.com/live-blog/metavers…
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Replying to @_JonSpringer
@_JonSpringer of @adage asked me about What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing And The Supply Chain | see my answers: adage.com/article/marketing-… (subscription reqd)

What Taco Bell's surprise Mexican Pizza sellout says about marketing and the supply chain

An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer.

adage.com
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Everyone loves pizza. Why can't ordering it be a fun experience too? @Dominos new campaign unveils "mind ordering" — a fun ad that appeals to modern consumers through creative commerce. From @_JonSpringer in @AdAge: okt.to/sGzoPy #RetailTrends #YeasayerCommerce
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