Marketer who ships apps | B2B SaaS marketing + custom web apps via @digiininja | Building in public | The Addictive Brain

Joined April 2009
I started a Facebook page "The addictive brain". The purpose of this page is to promote science #communication so that it can reach people about what #scientists do. Using the page, I want to spread awareness among non-scientists, school, and Undegraduate students about Science
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Stats looks good for the last 7 days.
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I’m 38 and building a SaaS product. Background in neuroscience, with a long-running habit of explaining complex things clearly, now applied to marketing and product. Looking to connect with: • Founders and early-stage builders • People working in AI, SaaS, and startups • Marketers who care about substance over noise • Anyone building in public #letsconnect and hear what you’re working on.
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Distribution is what matters at the end.
Lovable doesn’t get you users. Claude Code doesn’t get you users. Cursor doesn’t get you users. A perfect UI doesn’t get you users. Distribution gets you users.
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I was analyzing my career graph today. A neuroscientist by training Scicommer by passion Marketer by practice SaaS builder by necessity
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Do hashtags increase reach on @X?
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Couldn’t sleep last night. Down with food poisoning. Rest day for me before I jump into X and working on the product.
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Jio Platforms Limited's Allotment Is OUT: Here is the link: ipostatus.kfintech.com #JioIPO #JioPlatforms #JPLIPO
🤖 Made with AI
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Steal my vibe coding rules: Write the spec in plain English first Ask for one feature at a time Save a working version after every change Read the error before pasting it back Test signup and payment by hand Slow down to go fast. #vibecoding #coders #vibecoders
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The 5 marketing assets every small business needs: One clear offer One page that explains it in 10 seconds One email list One place where your customers already hang out One story that proves it works Everything else is decoration.
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If you are on instagram, let’s connect. I share marketing ideas and education. Instagram.com/ninjadigii
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Bad marketing: “We are the leading all in one platform.” Good marketing: “Send invoices in 30 seconds and get paid by Friday.” Specific beats impressive.
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Looks like some good updates for new accounts. Let's rock @X. Thanks for sharing @Ldnbox & @ThePeterMick
Good news for smaller creators: New posts may finally get a fairer shot at reaching people. What matters most: • First 2 hours are crucial • Original content wins • Reading time matters more • Shares > likes • Quality > posting frequency • Engagement bait can kill your reach Post less. Make every post count.
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5 questions to ask before you build any AI feature: What task does it replace? How will I know the answer is wrong? What happens when it is wrong? Who reviews the output? Would users pay if I removed the AI label? If you can’t answer question 3, don’t ship.
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Marketers using AI badly: “Write me a LinkedIn post about leadership.” Marketers using AI well: “Here are 5 posts that worked, here is my audience, here is the one idea. Write 3 openings.” Same tool. Different brief.
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For small accounts, "let's connect" posts have really high reach. You should interact with as many "let's connect" posts as possible if you want to increase your impressions and promote yourself If you're new here or building your audience, and you write interesting things or build interesting apps, let's connect. I love creating things and turning ideas into real products. If you feel the same, #letsconnect!
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.@SlackHQ started as a chat tool inside a game studio. @instagram started as a check-in app called Burbn. @YouTube started as a video dating site. Your first idea is a draft. Ship it and let users tell you what the product actually is. #saasbuilders #BuildInPublic
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The @FDA has authorized over 1,000 AI-enabled medical devices, and most read medical images. Healthcare AI isn’t coming. It is already reading scans. The real question is who checks the reader. #AIinhealthcare #AIinimaging #medicaldevices #medicalimages
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You’re wasting 6 hours a week staring at a blank page. Give AI the brief, the audience and 3 past winners. Let it write draft one. Spend your time on draft two. That is where the marketing happens. #contentwriting #ContentCreator
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I updated my bio and cover image to better reflect my work. Thoughts on that? Feedback is welcome!
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Steal this AI content workflow: Paste 10 of your best posts into Claude Ask it to describe your voice in 5 rules Save the rules as a reusable prompt Draft with the rules, then edit by hand Same voice. Faster drafts. No robot tone. #AIwriting #AIcontentwriting
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