Anson Lin (@ansonlin) profile picture

growth @ https://teapaw.org/t.co/znZW9TrOs8 | 🇨🇦

Toronto, ON
Joined March 2024
Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)Photo by Anson Lin (@ansonlin)
my entire timeline is just now talking about founder-led content and youtube @jayhoovy has been doing this for 5 years he now has 600k+ followers on socials, and stan is at $40M ARR some people are just ahead of the curve. truly a visionary 🐐
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Gary Vee on how to win attention on every platform
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gary's also an investor at stan, so i might be a little biased lol
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i've yet to hear anyone in growth say that X ads are profitable. it's fascinating. X is one of the best connected platforms in tech. the cpms are cheap, but the ads are complete vanity metrics meta and google are still the way to scale paid
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all of a sudden, everybody wants cracked marketers the easiest way to find them is to look for creators growing to 10k+ followers shows you have: - the agency to post consistently - the taste to make good content - knowledge of what stops the scroll - grit when ur posts flop
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i 100% would've thought it was 2 people on a call didn't know voice models were this good now, wow.
Introducing @FishAudio Live 3: a full-duplex voice model that listens, says "mm-hmm," and knows when to shut up. Enterprise? Book a demo for your free custom agent: s.fish.audio/vxhgs6 Reply with your use case - we'll build it free for the first 1,000 people.
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we just acquired @typefully. the last 3 months, we also spent: - $3M on a squid game x shark tank reality show - $750k for stan.com - $20k to put our logo on @marclou's butt who knows, maybe not all of these swings will pay off but you don't get to $40M ARR by playing it safe we're just getting started 👀
Stan just acquired @typefully. Typefully is where you write and publish. Stanley helps you work out what to say. For six years, @linuz90 and @frankdilo obsessed over the craft. Typefully became the writing tool everyone recommends, and it got there almost entirely through word of mouth. We’re proud to carry that forward. This is our biggest step yet in helping Founders create content that grows their business. We can’t wait to show you what’s next.
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the applications from this hiring post were disappointing. i got sent hundreds of resume, portfolio, and generic messages. everyone is so scared to do work for free here's what will get you noticed: - look into the company and the product - study their marketing channels - pitch your idea, and a plan to execute - send a video, a 30/60/90 plan, a notion doc, etc anyone can say they're a great marketer, but very few show it.
we're hiring for 4 marketing roles at stan! 🚨 - brand content creator & producer: idea to finished post - freelance videographer: interviews and events - x/twitter specialist: own our x end to end - content manager: run our content engine full-time comp is $100K-$200K USD/year depending on your experience. videographers are paid $100/hr. we're building a world-class media team based in nyc, and you'll work directly with Amy Wang, who's built a 1M+ following. if you have taste + bias for action, we want to hear from you. no resume needed, just send us the best content you've made. send me a dm or apply here: docs.google.com/forms/d/e/1F…
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^ btw we're still looking to hire marketers based in NYC
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i'm 22 and lead growth at a $400M startup. here are my predictions for tech marketing in 2027: 1. the IRL marketing renaissance companies will spend more on guerrilla stunts and events, as people get tired of AI content and look for entertainment IRL - ramp put kevin from the office in a glass box in nyc for 8 hours and got 200M+ views 2. every employee becomes a marketing channel companies will pay their own team to post, and even acqui-hire creators who have relevant audiences - stan pays employees to post on linkedin, and it's led to 7 hires and ~$200K saved in recruiter fees 3. startups become media companies more companies will run their own shows and media teams, so they can own their audience instead of paying for every view - hubspot bought starter story, a founder youtube channel with 800K+ subscribers - a16z built an in-house media team that makes launch videos for its startups 4. SaaS steals the ecom playbook software companies will start paid ads earlier and run them like DTC brands - wispr flow runs ~50 creators making 500-600 paid ads a month 5. marketing to AI, not just people AEO becomes a must-have. getting recommended by AI assistants will matter more than ranking on google - gamma made AI search one of its top 3 channels for new users tldr: you can't just buy attention anymore, you need to earn it
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roberto is one of the best tech marketers out there anthropic has given him full creative freedom. if you're a brand working with creators, study this: ep 1 (dispatch): instagram.com/reel/DZOEUKaJ_… ep 2 (claude design): instagram.com/reel/DdmBks7tK… ep 3 (voice + MCP): instagram.com/reel/DfP82wHpj…
Really proud of my "Life with Claude" series in partnership with Anthropic. 3 episodes so far. Across platforms they have achieved: • 25M+ organic views • 1M+ organic likes Why do these videos work? They follow a specific framework I'm calling the SANE framework. (Which I just made up) My rule for these episodes is that if an idea doesn’t hit all four, I don’t make it: S – Story-driven The videos aren’t about the product. Claude is a character in a fictional world, but the story always comes first. A – Aspirational You see yourself in the main character’s life: whether it's the cars, the tech, the homes, the nature, the lifestyle. The audience has to want to be there. N – Novel Every video is a 1/1. A new story, format, or visual style each time. Pattern interrupts are everything. E – Educational A very common comment: “Holy shit, Claude can do that?!” Each episode shows real capabilities across the Claude ecosystem, and why they matter in everyday life or work. I am of course biased, but I’d put this series up against any creator-led brand partnership this year.
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regardless if you love or hate higgsfield, this is phenomenal marketing. this is the start of a series that people actually look forward to + there's so many directions they could take it from here (not a paid promo)
Pokemon in the hood pt.2 Made with @higgsfield
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aside is a life changing tool, i've literally 10x'd my productivity. even better than when i discovered wispr flow last year if i could only keep 1 subscription, it would be aside
Introducing Aside Computer Use. 80% of work happens on browser, this covers the rest. - 2.7x faster with 65% fewer tokens vs Codex* - Runs in the background across multiple apps (macOS) - Available now on Mac & Windows Aside meets your computer. *based on internal evals
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^ i rarely even touch google chrome/claude anymore i run everything on aside > it wins the context game > because of that, can execute better than myself or claude it's also nice to minimize how many apps/tools you use i've churned from granola and moved my meeting notes to wispr flow >wispr has a better notetaker >1 less app for me to open
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shout out @d4nielpark for putting me on
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this is one of the biggest reasons why CMOs have one of the shortest tenures in the c-suite the alpha is always moving. once everyone else catches on to a channel, it gets way harder to win there - facebook ads were printing money in the 2010s, now everyone runs them - organic social used to be free reach, now every company is posting - ugc was the cheat code last year, now every person on x is talking about it stop being loyal to the medium and just follow the alpha we're betting on a channel right now that almost no company is using yet i give it about a year before everyone catches on
the hardest part of marketing is needing to constantly reinvent your strategy and not getting comfortable relying on the same playbook through your career
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we're hiring for 4 marketing roles at stan! 🚨 - brand content creator & producer: idea to finished post - freelance videographer: interviews and events - x/twitter specialist: own our x end to end - content manager: run our content engine full-time comp is $100K-$200K USD/year depending on your experience. videographers are paid $100/hr. we're building a world-class media team based in nyc, and you'll work directly with Amy Wang, who's built a 1M+ following. if you have taste + bias for action, we want to hear from you. no resume needed, just send us the best content you've made. send me a dm or apply here: docs.google.com/forms/d/e/1F…
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this semester, i've given up my weekends, a lot of sleep, and 5 hours per exam for a degree i don't need. i also work full-time as a growth lead at stan, and there are moments where i don't know how much longer i can keep this up. dropping out has become the cool thing to do. heck, a lot of my own friends are doing it. i've considered it MANY times. so why do i keep going? i don't want to be someone who quits when things get hard, especially this close to the finish line. my mom has sacrificed a lot to get me here. she still sews clothes 50 to 60 hours a week, some weeks without a single day off. i'll never be able to repay her, but finishing this degree is a start.
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