Token forwards are a raging new trend in the inference world.
The big question is: should you buy them?
Here's a 5min illustrative example of how it could go extremely well for an inference buyer: tokenforwards.netlify.app/
I see a lot of you using awareness levels, sophistication levels, and funnel stages interchangeably.
They're 3 completely different things.
And confusing them is a big reason winning ads are so hard to recreate.
Wrote a short article breaking down each one + how to actually use them in your marketing and copy 👇
Arya C retweeted
Over the last 100 days,
I worked with 30+ brands
Doing $65M+/mo combined.
The biggest unlock I keep seeing:
Subscriptions are won on the OFFER.
Then your MRR profit shows how hard you can scale.
Like + RT + Comment “CASE STUDY” (must follow) and I’ll DM a 30-min breakdown
Arya C retweeted
🚨 Why this "Honey vs Pills" creative works:
1. Binary choice psychology - brain HAS to pick a side. No middle ground. So it's a classical US vs THEM.
2. Zero-copy selling - image IS the argument. No claims to verify.
3. The Durex Principle - same format as their famous "condom vs baby nipple" ad. Proven pattern.
4. Emotional contrast - pills feel cold, clinical, synthetic. Honey feels warm, natural, safe. You don't say it. Viewer FEELS it.
5. Question format - "How do you want to fall asleep tonight?" puts them in decision mode, not defense mode.
Arya C retweeted
The greatest trick that venture funds played on entrepreneurs is to make it seem glamorous to spend your most youthful years having meetings with middle managers while you patiently wait for a liquidity event that will arrive when you’re old, overweight, ugly and in the market for a minivan.
Arya C retweeted
Excited to give a talk at the YC Summer Conference tomorrow with 400 of the brightest innovators attending. We'll unpack the art of building startups solving hard technical problems.
Can’t wait to see you in Mountain View!
ycombinator.com/events/summe…
Arya C retweeted
vaping so embarrassing why are you addicted to cherry mango ice blast. get a fuckin grip nigga
Arya C retweeted
Sorry Indian Americans. It's no longer good enough to be CEO. You have to be prime minister of a former colonizer now. That's the new bar.
Arya C retweeted
Insert commas into your password so when your credentials are dumped into a CSV it breaks it
Arya C retweeted
It's interesting seeing people argue that music made in a DAW using samples, synthesizers, and plugins is also not art when much of the billboard top 100 every month is made this way. I guess some people don't know or are purists: it doesn't count unless you manually did it all.
Arya C retweeted
Heroes & Villains the album.
Pre-save link in my bio
I do this for Ms. Leslie. 👸🏾💜♾
#HalloweenKingBack 🎃
Arya C retweeted
Replying to @andybudd @martymadrid
Adobe essentially made a $20 billion dollar mistake by not listening to their customers! Designers had been moaning for years and years about photoshop and they had the opportunity to fix it before the completion weighed in.



























