UX Director @ dotcentric. Trying to capture a biography in one sentence is perhaps an over simplification of an entire life.
London, England
Joined November 2010
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Good honest article. My first impression was this feature is for everyone other than designers. Have you ever met a designer who can’t put something down on a blank page?!
Design deserves better than Figma AI.
Figma was the latest company to mishandle AI and design — foreshadowing the loss of a vast array of design jobs. We should demand better from our tools and industry. sdw.space/figma-ai-and-lost-…
Feel lucky to be doing the middle bit still! Can’t go back to making things pretty!
I wrote an article about the Kano model and UX strategy.
Interested in delighting customers, driving loyalty, and outperforming your competitors? Read our latest article on how to use the Kano model to guide UX strategy. 👇 #ux #strategy
tinyurl.com/4jdhjr2f
Mr. Will Grounds retweeted
UX: We've discovered several friction points for our users in our flagship service
Biz: We can't prioritize this, we need to ship more features & services
1 year later...
UX: We're seeing a lot of users leaving our service largely b/c competitor products are easier to use
🤦♂️
Mr. Will Grounds retweeted
Good copy focuses on the benefit.
Great copy focuses on the benefit and the cost of indecision.
To motivate a prospect, you need to paint the picture of the transformation and show them the cost of not solving the problem.
Learning about @OpenAI 's knowledge of UX through ChatGPT – not too bad for a machine, although it doesn't understand nuance.
Yep, it's scary but AI is already in our hands – if we want to have a chance of steering it's course we need to get involved now! openai.com/blog/chatgpt/
Mr. Will Grounds retweeted
One major sin of social media is to pick things that seem logical but don’t hold up to scrutiny.
This tweet is a classic example
The direction of travel is easy to infer. The signs are two sided. People don’t enter travelators backwards.
The intended audience won’t scrutinise.
Mr. Will Grounds retweeted
This week our edit of #design and #tech news looks at CMS growth, reinventing the web browser, and Black Friday marketing trends.
tinyurl.com/429ycu6s
#marketing #growth #blackfriday2022 #ecommerce #browser #cms #twitter #diversity #engineering
Mr. Will Grounds retweeted
Hear from our @umbraco Community MVP Ravi Motha on his review of Umbraco Together 2022.
tinyurl.com/mpeumhhj
#community #opensource #cms #goldpartner #umbraco
Why blockchain tech is searching for tomorrow’s problem to justify an investment today.
stephendiehl.com/blog/web3-b…
@jmspool
Mr. Will Grounds retweeted
Learn more about designing and publishing content for users with accessibility needs including autism, blindness, low vision, D/deaf or hard of hearing, mobility and dyslexia.
tinyurl.com/ybb6mv4w
#accessibility #inclusivedesign #wcag
@GDSTeam
Conservatives marketing team: We need a Netflix style film poster for this please. Designer: Of course, that makes total sense.
Mr. Will Grounds retweeted
Very cool to show students how borders have changed over time… @TMHistoryIcons