UX Director @ dotcentric. Trying to capture a biography in one sentence is perhaps an over simplification of an entire life.
London, England
Joined November 2010
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- Following137
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Mr. Will Grounds retweeted
UX: We've discovered several friction points for our users in our flagship service
Biz: We can't prioritize this, we need to ship more features & services
1 year later...
UX: We're seeing a lot of users leaving our service largely b/c competitor products are easier to use
🤦♂️
Mr. Will Grounds retweeted
Good copy focuses on the benefit.
Great copy focuses on the benefit and the cost of indecision.
To motivate a prospect, you need to paint the picture of the transformation and show them the cost of not solving the problem.
Mr. Will Grounds retweeted
One major sin of social media is to pick things that seem logical but don’t hold up to scrutiny.
This tweet is a classic example
The direction of travel is easy to infer. The signs are two sided. People don’t enter travelators backwards.
The intended audience won’t scrutinise.
Mr. Will Grounds retweeted
This week our edit of #design and #tech news looks at CMS growth, reinventing the web browser, and Black Friday marketing trends.
tinyurl.com/429ycu6s
#marketing #growth #blackfriday2022 #ecommerce #browser #cms #twitter #diversity #engineering
Mr. Will Grounds retweeted
Hear from our @umbraco Community MVP Ravi Motha on his review of Umbraco Together 2022.
tinyurl.com/mpeumhhj
#community #opensource #cms #goldpartner #umbraco
Mr. Will Grounds retweeted
Learn more about designing and publishing content for users with accessibility needs including autism, blindness, low vision, D/deaf or hard of hearing, mobility and dyslexia.
tinyurl.com/ybb6mv4w
#accessibility #inclusivedesign #wcag
@GDSTeam
Mr. Will Grounds retweeted
Very cool to show students how borders have changed over time… @TMHistoryIcons
Mr. Will Grounds retweeted
Are we really discussing if you should box the inputs or not? And we wonder why business folk don't take designers seriously! Also depends on the user base. Are they young, old, tech savvy, not tech savvy etc. Test with real users rather than asking other designers.
Mr. Will Grounds retweeted
I talked to a super smart 20 year old this week.
All the potential in the world, but had a major major flaw in his thinking.
This flaw is becoming the most common mistake I am seeing young people make early in their career.
Let's break it down:
Mr. Will Grounds retweeted
To think that we can just march in and understand domains that have deep and nuanced details, practices, and knowledge is just plain arrogance.
For many managers in these fields, they’re better off hiring folks with this deep knowledge already & teaching them UX.
2/2
Mr. Will Grounds retweeted
Atkinson Hyperlegible font is a new typeface for greater legibility and readability for low vision readers. It focuses on letterform distinction to increase character recognition, ultimately improving readability. Free to use! brailleinstitute.org/freefon…
ALT Image listing the many benefits of a typeface named Atkinson Hyperlegible
Mr. Will Grounds retweeted
If we’ve done a great job at our designs, they won’t look special. They’ll look clean and simple, as if they’d been there all along. medium.com/@jmspool/to-show-…
Mr. Will Grounds retweeted
In learning about the world of science (how to read journals, p-values, etc) you realize two things:
1. Scientific journals tell you things that won't become mainstream for 5-20 years
2. Most doctors don't have time to keep up with journals, so you're getting 20-year-old advice
Mr. Will Grounds retweeted
I really like @tobi's idea of a trust battery. The concept that over time, your interaction with people either charges or depletes the trust they have in you, and you have with them.
nytimes.com/2016/04/24/busin…
Mr. Will Grounds retweeted
Avoid the 3 monsters: perfection monster (tells you it's not perfect yet, symptom is procrastination), advice monster (quick to prescribe w/o complete understanding of the problem), & the people pleaser monster (seeks the validation of others: parents, peers, professors).
Mr. Will Grounds retweeted
Engineering decisions are UX decisions, exhibit 127: if there is not enough hot water, nobody cares if the shower controls are well-designed.
Mr. Will Grounds retweeted
Design without research is experimentation.
Research without design is discovery.
