
Owner+editor of @AwfulAnnouncing. Recovering Silicon Valley startup guy. Fan of Buckeyes, 49ers, dogs, tacos, and old AIM sounds. RIP Oakland A's (FJF
Columbus, OH
Joined July 2008
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Ben Koo retweeted
Details emerge of Troy Aikman and Joe Buck blowup, deteriorating relationship awfulannouncing.com/espn/det…
Ben Koo retweeted
Replying to @bkoo
Yeah, it's a local cable ad buy.
I recognize the YouTube TV "Sponsored" tab there.
That's not ESPN, otherwise you would have the BottomLine.
That's YouTube TV, meaning its gone into the Google Ads system.
Unfortunately...
I would like to iterate that this could have been a local buy through my cable provider.
I was giving context of where I was seeing this ad. I do not, and can not trace how this ad appeared but wanted to just inform that it has indeed hit the airwaves
Just aired now on ESPN
Details are out on Vivek Ramaswamy’s statewide TV buy for his attack spot featuring Amy Acton’s estranged mother:
$4,518,306 total for ads in every Ohio media market, starting Thursday and running through Election Day, per @MediumBuying.
This has very much played out like the Russian submarine in Hunt for the Red October that is destroyed by its torpedo.
Except it’s somehow so much worse than that.
Details are out on Vivek Ramaswamy’s statewide TV buy for his attack spot featuring Amy Acton’s estranged mother:
$4,518,306 total for ads in every Ohio media market, starting Thursday and running through Election Day, per @MediumBuying.
We've been circling this for a bit and have failed to really advance this story like we would have liked.
The Ringer is getting stuck, similar to what happened to Vox. Want to go full speed ahead into podcasts but are clearly indecisive on the website/written content front.
A thorough, thinking-out-loud story about the odd situation at the Ringer, where a bunch of its podcasters have started Substacks, but nobody on the inside is explaining why that's happening, or why the website isn't the home of their writing.
defector.com/nobody-wants-to…
Ben Koo retweeted
Totally normal for the Federal government to threaten TV networks for... covering polls it doesn't like.
xitter.cf/BrendanCarrFCC/status/…
During this election season, there has been a significant surge in entirely Fake Polls and Suppression Polls designed to do nothing more than interfere with the regular functioning of the electoral process and alter the normal patterns of voter turnout and enthusiasm.
Many journalists and broadcasters have been amplifying or airing these Polls without regard to basic journalistic ethics and without informing the public that those Polls lack a scientific, accurate, or even real basis.
The FCC takes these issues seriously. Broadcasters are prohibited by the terms of their federal licenses from engaging in News Distortion or promoting Broadcast Hoaxes. It is important that broadcasters comply with their public interest obligations. After all, the country benefits greatly when Americans can trust and rely on the media to report the news fairly and accurately.
Broadcasters are advised to avoid engaging in News Distortions or running Broadcast Hoaxes by airing Polls that would violate their regulatory obligations. If broadcasters believe they should provide their viewers with additional context and information about Polls they have covered, they can now take those actions consistent with FCC regulations.
Ben Koo retweeted
My colleague @mark_cooperjr conducted a survey of @TheAthletic readers about the 24-team Playoff.
6,318 responded. 90% say they watch CFB every Saturday.
Can't imagine how thrilled ESPN is to be spending $345M on something this popular.
nytimes.com/athletic/7706222…
I think there is an issue in sports media PR that nobody is really talking about.
Sports media professionals promote good things like ratings, announce new initiatives, and try to combat/soften negative coverage when and where they can, as that coverage is detrimental to the brand and personalities involved.
In today's more fragmented media climate, I think many sports media PR orgs struggle to identify, or dismiss, major sources of consistent negative PR that inflict serious brand damage, often fueled by incorrect information and sensationalized narratives.
I think PR orgs may see a meme account, a TikTok or youtube personality, or what I am a bit more focused in on....websites that may seem new and unknown, and thus are written off with "does anyone read this site?". They don't have a relationship with these voices and outlets, some of which are overseas. So it's convenient to dismiss them as something nobody pays attention to.
Whether it's video content creators or a website with an unfamiliar brand, all of these voices have underlying public metrics on just how wide their audience is, and often considerably larger than outlets and individuals who PR orgs do invest a lot of time into.
AA is a punchy brand, and we certainly get a lot of back-and-forth with all of the PR orgs. It's mostly very fair and I appreciate it. I get how PR folks can be quite annoyed with us!
That said, there are a lot of places and people that are really racking up views who have no code whatsoever on how they cover sports media. The damage on this front is significant, and I am not so sure any of the major PR shops are actively monitoring a lot of this, nor have much a plan on how to initiate any constructive dialogue.
TLDR, if you're off the radar a bit...you can get away with a lot and really taint narratives and brands, often unfairly at times.
Ben Koo retweeted
Excited to announce that I’ll be doing some freelance work for Awful Announcing! Here’s my first piece, looking at recent NASCAR viewership.
The Chase still has NASCAR chasing its former viewership, but is it part of a larger issue with the current deal?
awfulannouncing.com/racing/n…
I feel like any article announcing any type of new contract should end with “that is if AI doesn’t kill us all before then”
Jon Stewart staying at The Daily Show through the 2028 election: nytimes.com/2026/10/19/busin…
A rival to Skip Bayless covering Tim Tebow has emerged with Byers covering Weiss.
NEW: Bari Weiss Derangement Syndrome
puck.news/why-media-reporter…
@PuckNews
Ben Koo retweeted
He dealt with the goddamn customers so that the engineers didn't have to. He had people skills. He was good at dealing with people. Can't you understand that?
Tirico was surprised that Collinsworth brought up their dinner conversation about this.
Makes you curious what the context was for them discussing Rodgers as an announcer.
Very plausible they were thinking he is in play for Amazon, CBS, or ESPN next year.
Cris Collinsworth thinks Aaron Rodgers would make a great broadcaster awfulannouncing.com/nfl/cris…


























