Building brands better, faster and cheaper, using technology. (Formerly known as You & Mr Jones.)

HQ New York
Joined October 2013
Got amazing Gen AI skills? Join our innovative team, working with the best Gen AI tech on real work for global clients. We know a resume or CV will not reflect your ability to prompt & generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8
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The Brandtech Group retweeted
I've written about aspects of this increasingly important topic before, but today's @Digiday tag-team with @sammbradley looks at how companies like Profound, @brandtechgroup and others are tackling the new metrics like chat volume and "share of model." tinyurl.com/4unv3r3k
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Concur 100% - that is why we set out in 2015 to build a group that does marketing better, faster and cheaper using technology. Good to see everyone catching up haha
Increasingly believe that the "good, cheap, fast—choose two" maxim is devious misinformation spread by the slow. In my experience, "slow" and "expensive" usually go together. I was in a meeting yesterday where lopping a year off a project schedule also ended up reducing the cost substantially. Fundamentally, it takes time to spend, and adding the temporal constraint tends to make things simpler and more efficient.
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The Brandtech Group retweeted
Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services marcommnews.com/jellyfish-la… @jellyfishglobal @brandtechgroup #MarCommNews
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The Brandtech Group retweeted
Morin Oluwole Joins Board of @brandtechgroup ' @MobkoiOfficial as Advisor to Drive Global Expansion & Innovation marcommnews.com/morin-oluwol… #AdTech #Mobile #MarCommNews
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The Brandtech Group retweeted
Runway ACT-1 → Finance Bro Babies. This tool is ridiculous 🤣 Tried recreating the old e-trade commercials. MIDJOURNEY PROMPT: photo of a baby sitting in walker, fuzzy hair, chubby cheeks, wearing a horizontally striped onesie, looking directly at the camera, in a typical suburban household, shot on iPhone 13 --ar 5:3 --p --stylize 200 --v 6.1 GPT script + recording + Act 1 < 10 mins #runwayml #runwaygen3 #midjourney
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The Brandtech Group retweeted
Runway just opened access to Act One for all. Now with AI, anyone can take a real actor's performance to animate any characters. 10 wild examples:
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“Some of the most influential members of your target audience may be large language models” - Jack Smyth from our Group company @jellyfishglobal, speaking at @dmexco. “That's a really cool brief: how do you shift perception of a non-human entity?” #ShareofModel #GenAI
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The Brandtech Group retweeted
Replying to @brandtechgroup
@brandtechgroup Unveils Ethical AI Initiatives: Focusing on the responsible use of generative AI, they aim to lead innovation while maintaining trust and transparency. A step forward in ethical tech! #MarTech #GenerativeAI #TechEthics #Innovation #AI talkmartech.com/quick-bytes/…
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The Brandtech Group retweeted
I created this brand from scratch with AI as part of @brandtechgroup 's Gen AI Creator Residency program, focused on how to generate production-ready marketing assets for cosmetic brands See workflow 👇
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The Brandtech Group retweeted
How is Artificial Intelligence revolutionising industries like engineering? 👀 "Experimenting with the digital twin, we learn much faster, not two times faster, not ten times faster, hundreds of times faster. Because we immediately know what works and what does not work.” We hear from @ faisal_a_kazi, President and CEO of @SiemensCanada. #OYW24
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The Brandtech Group retweeted
“It’s important to question who benefits and who is being negatively disproportionately impacted. We need evaluations, we need rigorous standards and methods to ensure that these systems we are releasing into the world actually do what they are expected to do.” Dr Abeba Birhane, @Abebab #OYW24
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The Brandtech Group retweeted
Too often we hear stories in which Artificial Intelligence is cast as a threat. We are told that AI is a threat to jobs. A threat to our information systems. A threat to truth. I am here to tell you that this technology, AI, is literally a lifesaver." 🇨🇴 Jose Zea, CEO and Co-Founder of @ArkAngelAi Jose founded @ArkangelAi, a software that allows healthcare institutions to transform their own medical data into AI algorithms, without the need for them to write a single line of code.
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The Brandtech Group retweeted
"Our generation faces a battle for good information. But generative AI can be our sword of truth! 💪 If you believe in democracy, come and join me in the fight!" 🇳🇬 @opegoogle, Founder of OPAB Gas and @FactC_Africa #OYW24
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The Brandtech Group retweeted
Delighted to welcome Canadian PM @JustinTrudeau to #OYW24
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Congrats to these 3 amazing leaders named Entrepreneurs of the Year at @OneYoungWorld today. 👏 @CharlotMagayi, Founder of @MukuruStoves, Trisha Prabhu, Founder of ReThink, and @KateKallot, Founder of @AminiTech (named one of Time’s 100 Most Influential People in AI) #OYW24
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The Brandtech Group retweeted
We've brought the world to Montréal/Tiohtià:ke and we're showing Montréal/Tiohtià:ke to the world 🌎 The flag bearers are a highlight every year; the pride these flag bearers feel representing all the trailblazing young leaders from their respective countries is palpable. 💙 #OYW24 🇦🇫 🇦🇽 🇦🇱 🇩🇿 🇦🇸 🇦🇩 🇦🇴 🇦🇮 🇦🇶 🇦🇬 🇦🇷 🇦🇲 🇦🇼 🇦🇨 🇦🇺 🇦🇹 🇦🇿 🇧🇸 🇧🇭 🇧🇩 🇧🇧 🇧🇾 🇧🇪 🇧🇿 🇧🇯 🇧🇲 🇧🇹 🇧🇴 🇧🇦 🇧🇼 🇧🇻 🇧🇷 🇮🇴 🇻🇬 🇧🇳 🇧🇬 🇧🇫 🇧🇮 🇰🇭 🇨🇲 🇨🇦 🇮🇨 🇨🇻 🇧🇶 🇰🇾 🇨🇫 🇪🇦 🇹🇩 🇨🇱 🇨🇳 🇨🇽 🇨🇵 🇨🇨 🇨🇴 🇰🇲 🇨🇬 🇨🇩 🇨🇰 🇨🇷 🇨🇮 🇭🇷 🇨🇺 🇨🇼 🇨🇾 🇨🇿 🇩🇰 🇩🇬 🇩🇯 🇩🇲 🇩🇴 🇪🇨 🇪🇬 🇸🇻 🇬🇶 🇪🇷 🇪🇪 🇪🇹 🇪🇺 🇫🇰 🇫🇴 🇫🇯 🇫🇮 🇫🇷 🇬🇫 🇵🇫 🇹🇫 🇬🇦 🇬🇲 🇬🇪 🇩🇪 🇬🇭 🇬🇮 🇬🇷 🇬🇱 🇬🇩 🇬🇵 🇬🇺 🇬🇹 🇬🇬 🇬🇳 🇬🇼 🇬🇾 🇭🇹 🇭🇲 🇭🇳 🇭🇰 🇭🇺 🇮🇸 🇮🇳 🇮🇩 🇮🇷 🇮🇶 🇮🇪 🇮🇲 🇮🇱 🇮🇹 🇯🇲 🇯🇵 🇯🇪 🇯🇴 🇰🇿 🇰🇪 🇰🇮 🇽🇰 🇰🇼 🇰🇬 🇱🇦 🇱🇻 🇱🇧 🇱🇸 🇱🇷 🇱🇾 🇱🇮 🇱🇹 🇱🇺 🇲🇴 🇲🇰 🇲🇬 🇲🇼 🇲🇾 🇲🇻 🇲🇱 🇲🇹 🇲🇭 🇲🇶 🇲🇷 🇲🇺 🇾🇹 🇲🇽 🇫🇲 🇲🇩 🇲🇨 🇲🇳 🇲🇪 🇲🇸 🇲🇦 🇲🇿 🇲🇲 🇳🇦 🇳🇷 🇳🇵 🇳🇱 🇳🇨 🇳🇿 🇳🇮 🇳🇪 🇳🇬 🇳🇺 🇳🇫 🇲🇵 🇰🇵 🇳🇴 🇴🇲 🇵🇰 🇵🇼 🇵🇸 🇵🇦 🇵🇬 🇵🇾 🇵🇪 🇵🇭 🇵🇳 🇵🇱 🇵🇹 🇵🇷 🇶🇦 🇷🇪 🇷🇴 🇷🇺 🇷🇼 🇼🇸 🇸🇲 🇸🇹 🇸🇦 🇸🇳 🇷🇸 🇸🇨 🇸🇱 🇸🇬 🇸🇽 🇸🇰 🇸🇮 🇸🇧 🇸🇴 🇿🇦 🇬🇸 🇰🇷 🇸🇸 🇪🇸 🇱🇰 🇧🇱 🇸🇭 🇰🇳 🇱🇨 🇲🇫 🇵🇲 🇻🇨 🇸🇩 🇸🇷 🇸🇯 🇸🇿 🇸🇪 🇨🇭 🇸🇾 🇹🇼 🇹🇯 🇹🇿 🇹🇭 🇹🇱 🇹🇬 🇹🇰 🇹🇴 🇹🇹 🇹🇦 🇹🇳 🇹🇷 🇹🇲 🇹🇨 🇹🇻 🇺🇬 🇺🇦 🇦🇪 🇬🇧 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🏴󠁧󠁢󠁷󠁬󠁳󠁿 🇺🇸 🇺🇾 🇻🇮 🇺🇿 🇻🇺 🇻🇦 🇻🇪 🇻🇳 🇼🇫 🇪🇭 🇾🇪 🇿🇲 🇿🇼
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Last night marked the start of a deeply inspiring few days, as @OneYoungWorld kicked off in Montréal, Canada. It's our purpose beyond profit at Brandtech. “If you want to go fast, go alone. If you want to go far, go together” - @davidjonesOYW, quoting Kofi Annan at OYW. #OYW24
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The Brandtech Group retweeted
Get paid to imagine 💴 🤖 ✏️ If you use GenAI tools for creativity take a read below. We’re hiring talent.
Got amazing Gen AI skills? Join our innovative team, working with the best Gen AI tech on real work for global clients. We know a resume or CV will not reflect your ability to prompt & generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8
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