ALT A group of scientists work with a enormous machine to generate a huge, blindingly-bright, spiralling energy field. Behind the machinery is a little stand selling t-shirts, posters and tote bags. The vendor says to a customer "The experiment costs millions to run, but we make a lot of that back on the merch."

ALT A bookseller stands behind a desk labeled ‘Assistance’ at which a queue has formed. The people in the queue are labelled (front to back) 1. Knows the title of the book but not the author 2. Knows the author but not the title 3. Has some vague memories of the plot 4. Recalls the picture on the cover 5. Can name some of the actors from the movie adaptation 6. Thinks this is the coffee queue 7. Mind has gone completely blank but hoping something will come back before getting to the desk