@cricque

Veteran Creative Director sharing writing tips, ad wisdom, ephemera || ATL - NYC - SFO || I'm @cricque everywhere || Happy is a choice

 San Francisco, CA
carlosricque.com
Joined June 2008
  • Tweets3.7K
  • Following586
  • Followers631
461Media
Carlos Ricque retweeted
Carlos Ricque@cricque1 Jun 2023
Any brand could own their category, by being the most knowledgeable *about* their category. Shell did it in the 70s. Their SHELL ANSWER MAN campaign ran for years ...and is a master class in making excellent "branded content". 🧵 👇
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Carlos Ricque retweeted
Carlos Ricque@cricque26 Aug 2022
Your ad is an interruption. Don't make it a rude one. Say something interesting.
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Carlos Ricque retweeted
Carlos Ricque@cricque22 May 2023
From the rooftops: 830 am client presentations require an 815 huddle so you're showing up ready. Even on Monday. 🤔 *Especially* on Monday.
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Carlos Ricque retweeted
Carlos Ricque@cricque24 May 2023
Knowing what you want to say before you start solves 90% of writing roadblocks. So don't "just get started" until your brief is clear and approved.
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If an idea answers the brief, it ought to be shown. Clients deserve your best thinking.
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Stop cramming your ads with wall-to-wall copy. You can't tell the whole story in every chapter.
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Don't tell the whole story, tell 90% of it. Let the reader close the circuit.
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Jobs in his grave, just spinning right now
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Branding cuts both ways. I started going to thrift stores in the 90s - still do, when I want something different. But I'd be lying if I said I don't cringe a little when my kid tells people her rad new jeans are from Salvation Army. 😅
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Some days you take your wins where you can.
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Design fun
“paula”
@paularambles19 Aug 2023
love this lil easter egg in the stockholm subway train design
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Startled. 🏃‍♂️💨 .💩
San Francisco Chronicle
@sfchronicle2 Sep 2023
The crash on Telegraph Avenue startled customers of a Chevron station but caused no injuries, police said. trib.al/2jYT2Q8

Pickup truck crashes through front doors of Oakland gas station

The crash on Telegraph Avenue startled customers of a Chevron station but caused no...

sfchronicle.com
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At this point can we agree that "I no longer want to receive these emails" pretty much covers it?
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Irony, party of 1 ... your table's ready.
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"We don't think we could have changed the outcome. But the scary thing is that we could have changed *us*." Chiat/Day (their maiden name) lost the Honda account after 5 years. So they took out an ad to tell the world about it. Masterclass in knowing your own brand & worth.
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Sorry you're so stressed. You know you didn't *have* to answer that email, right?
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Wise words.
R/GA
@RGA30 Aug 2023
Asking "What if...?" is a powerful creative unlock, but "What if we didn't?" is pretty underrated tbh
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Thinking about Southwest's old tagline and how it might have been one of the all-time great audio brand mnemonics. "You are now free to move about the country." youtu.be/c6Ov3hET-k8

You are now free to move about the country

I wanted this clip so i made it

youtube.com
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I think I see the problem...
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"Alexa ... explain 2023"
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