🌍 𝐄𝐀𝐂 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐢𝐧𝐢𝐬𝐭𝐞𝐫𝐬 𝐀𝐝𝐨𝐩𝐭 𝟏𝟎-𝐘𝐞𝐚𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐂𝐨𝐦𝐦𝐢𝐭 𝐭𝐨 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐀𝐅𝐂𝐎𝐍 𝟐𝟎𝟐𝟕 EAC Ministers responsible for Tourism and Wildlife Management have adopted the EAC Tourism Marketing Strategy (2027–2036), setting a ten-year framework to position East Africa as a single, competitive tourism destination. 🔹 The Strategy will leverage the region’s natural and cultural heritage through digital marketing, strategic partnerships and cross-border tourism packages under the regional brand “Visit East Africa: Feel the Vibe.” 🔹 The Ministers further committed to leverage AFCON 2027 to showcase East Africa to the world, with tourism benefits extending beyond the three host countries to the entire Community. 🔹 The decisions were adopted during the 13th Meeting of the Sectoral Council on Tourism and Wildlife Management at the EAC Headquarters in Arusha, bringing together Ministers, Cabinet Secretaries, Permanent and Principal Secretaries, senior officials and the EAC Secretariat. @mfa_tanzania @RwandaMFA @meaca_ug @Com_mediasRDC @MAEBurundi @SouthSudanGov @MOFASomalia @EACAffairsKenya @AguerAriik @ArushaUganda