Pinned Tweet
This man fuels your social media addiction.
He taught Big Tech how to get you hooked.
But he also wrote a book that helps millions beat addiction using tiny habits.
Here are his 7 most powerful principles to build better habits (and take action even if you feel stuck)
Darren Hendrick retweeted
I am begging you to start writing by hand to preserve your ability to think.
Darren Hendrick retweeted
"my life's philosiphy is that I will meet the person I could have been at the end of my life, and my goal is to reduce the difference between him and me to as little as possible"
My word. my mind has just shifted in real time.
My third conversation with Shopify co-founder and CEO @tobi.
0:00 How Shopify Uses AI
7:18 River: Shopify's Internal AI
8:55 How to Encourage Osmosis Learning
10:52 AI Dreaming and Self-Reflection
11:53 How to Use AI for Strategic Decision Making
14:11 The One Thing AI Cannot Do
16:04 What AI is Making Worse at Shopify
19:46 Predictions: Where AI is Headed Next
21:55 The Future of AI-Powered Software
24:40 Will CEOs Be Replaced with AI?
27:54 Can Superintelligence Be Controlled?
31:13 Critical Skills in AI Age
34:22 Why Complex Solutions are Usually Wrong
36:33 Conditions Needed for True Intuition
38:02 The Best Path Doesn't Have Instant Feedback
44:51 How Affirmations Can Shift Your Behavior
50:44 The Inobvious Thing Hurting Companies
52:37 Relationship Between Beauty and Creation
56:23 How SpaceX Moves Forward By Subtraction
1:00:24 Why Companies Need Refounding Events
1:01:50 Books as Cheat Codes
1:02:39 Three Books to Change Your Thinking
Enjoy!
(Includes paid promotions.)
Places to get your first 100 users:
1. Reddit
2. Indie Hackers
3. Hacker News
4. Quora
5. Product Hunt
6. BetaList
7. Alternative To
8. SaaSHub
9. Side Project Ideas
10. Launching Next
11. StartupBase
12. Uneed
13. Facebook Groups
14. X (Twitter)
15. Linkedin
16. Tik Tok
17. Medium
Darren Hendrick retweeted
The biggest scam humanity has collectively accepted as normal, according to Claude
If you need a website, this is the best website creator on the planet: Ploy by Bryant Chou
Drop everything and use this to improve your website now. A total redesign to your taste is at your fingertips. Try it with a side project and you'll bring it to your main project in 2 weeks or less, I predict.
AI is making marketers lazy.
So we made the website do the work instead. Today, we're launching @ployai: the all-in-one marketing platform that turns your website into your hardest working employee.
And we're coming out of stealth today with a $27M seed led by @ycombinator and @firstround.
I spent 12 years at Webflow as the founding CTO where I built the product, but also started our marketing and sales teams that drove our fastest periods of growth. That experience made one thing obvious: the website is the center of your business. And it's only more important in the age of AI.
Foundation model apps can generate assets.
Point solutions can optimize pieces of the funnel.
But nothing runs the whole growth system: your site, brand, CMS, CRM, campaigns, analytics, SEO, AEO, and customer data all working together.
Until now.
Teams at @hex_tech and @clay_run, and growth agencies like Tonik and TNT Growth, are already powering sites on Ploy. Hex is generating on-brand ABM pages at scale, Clay is using its data to power a programmatic SEO engine, and TNT Growth is spinning up a landing page for each of their clients’ ads.
Wake up every morning with a report from Ploy - with what it did, and what it wants to do next.
Approve it. Ship it.
Or be lazy and just watch it cook.
Darren Hendrick retweeted
I asked my dermatologist:
“How do some men age slower than others?”
His answer changed my skincare routine forever.
Here are the products he told me to use:
1. PURE RETINOL
Darren Hendrick retweeted
“It is your fear that makes you a slave—it is your fear.
When you are fearless, you are no longer a slave; in fact, it is your fear that forces you to make others slaves before they can try to make a slave out of you. A man who is fearless is neither afraid of anybody nor makes anybody afraid of him.
Fear totally disappears.”
—Osho
The only reason you feel trapped is that you do not fix your relationship with fear.
How bright you burn depends on how brave you let yourself be.
Darren Hendrick retweeted
The mind is a powerful place and what you feed it can affect you in a powerful way
How @tobi got over his fear of public speaking:
“I was terrified of public speaking until I sat down for like a week and every day I spent ten minutes just writing that I like public speaking.”
“ If you tell yourself or write something down 100 times about yourself, that writes it into the prefrontal cortex at such a deep level that your brain will start reconciling you to that.”
“It’s not a placebo. You actively change your prefrontal cortex.”
Ard we the narratives we repeat to ourselves?
My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.
0:00 Companies as Social Technology
5:27 The Value of Reading Books: Cheat Codes for Life
7:28 Post-IPO Crisis: Cosplaying as a CEO
7:54 Competition vs Rivalry: The Power of Healthy Competition
16:02 COVID as a Turning Point: Rebuilding the Executive Team
18:21 Hiring Founders: Building a Team of High-Agency People
26:49 Shopify OS: Engineering the Company from First Principles
36:48 Compensation Innovation: Giving Employees Full Agency
40:41 The Psychology of Identity and Affirmations
48:43 Differentiation Over Perfection: Making It Your Own
50:31 Context Podcast: Documenting Decision-Making
1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy
1:35:08 Building a Company Worth Working For
1:41:50 Hiring for Spikiness: Finding Non-Conformists
1:48:28 Office Design Philosophy: Creating Space for Excellence
1:58:54 Video Games as Business Training: StarCraft Lessons
2:07:06 AI Revolution: 2026 and Beyond
2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence
2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure
2:23:22 Closing
Includes paid partnerships.
Darren Hendrick retweeted
Guilt lives in the past.
Worry lives in the future.
Peace lives in the present.
Darren Hendrick retweeted
The 36 BIGGEST startup opportunities right now
1. biggest b2c: solving loneliness. third spaces, community apps, IRL
2. biggest b2b: managed AI employees for businesses
3. biggest overlooked: elder tech. 70 million boomers who want products that make them happier & healthier
4. biggest mobile: action apps that do things, not apps you stare at
5. biggest trades: matching platforms for electricians, plumbers, HVAC. supply shrinking
6. biggest consumer social: small social. group chats as products, no feeds, no ai slop
7. biggest ecommerce: agents that recommend products you'll like, shop, buy for you
8. biggest creator: live shows and unscripted content
9. biggest edtech: AI tutors that adapt through conversation
10. biggest SaaS: pay-per-outcome pricing
11. biggest auto: AI service advisor for dealerships. answers the same 15 questions 24/7
12. biggest talent: training non-technical people to operate agents
13. biggest boredom: curated offline experiences delivered to your door. kits, games, challenges. anti-screen products
14. biggest spiritual: the need for belonging is exploding, new formats of spiritual get togethers
15. biggest wellness: longevity biomarkers you actively manage
16. biggest mobile: action apps that do things, not apps you stare at
17. biggest one to solve ai slop: digital verification that you're a real human. every platform will need this within 2 years
18. biggest infrastructure: agent permissions, security, audit trails
19. biggest media: AI native media companies. build distribution, sell products later.
20. biggest parenting: family ops automation. forms, scheduling, logistics
21. biggest accounting: bookkeeping agents that charge per transaction
22. biggest fashion: brand-owned resale. every brand wants to control their secondary market
23.biggest hobbies: adult learning for joy. pottery, woodworking, drawing.
24. biggest skincare: at-home diagnostics. scan, get a protocol, track progress
25. biggest agriculture: precision farming tools for small farms. enterprise version exists, family farm doesn't
26. biggest pest control: subscription pest prevention instead of reactive treatment. the model flip that lawn care already made
27. biggest regulated: on-device AI. healthcare, legal, finance open up when data stays local
28. biggest gaming: AI characters with real memory and relationships
29. biggest dating: agent-mediated matchmaking
30. biggest fitness: adaptive coaching that rewrites your program daily
31. biggest travel: autonomous trip planning and rebooking
32. biggest food: personalized nutrition based on blood work and gut biome
33. biggest pet: health monitoring. $140B industry, almost no tech
34. biggest defense: AI-native security and compliance tools
35. biggest robotics: physical AI. $30 brains on existing hardware
36. biggest nostalgia: products that feel analog. vinyl, paper, handmade. counter-positioning against AI everything
Darren Hendrick retweeted
Do the opposite of the average person, and you'll be successful:
Stop following rage-baiters. Don't get mixed up in politics. Be kind to everyone. Be optimistic. Do insanely good work always. Eat well, sleep well, and train hard.
Great lives are remarkably simple.
Darren Hendrick retweeted
We are at a point in history—not nearing it, but here—where everyone is going to have to decide if they are content to numb themselves with an endless stream of fentanyl-like digital slop or if they are going to fight for their humanity and touch grass and challenge themselves and create and contribute and love.
Decades of research shows people are most fulfilled when they care deeply about meaningful projects. When they have mastery and mattering. When they do good work and love good people. Nobody feels or performs their best when they are mindlessly scrolling.
The antidote to algorithmic mass distraction is deep focus and enduring effort on meaningful pursuits.
Making music. Writing. Running. Gardening. Coaching. Dancing. Building tables.
When you work with deep focus on an activity or craft—when you throw yourself into something you care about and give it your all—you experience of the opposite of existential longing. You experience presence, depth, and aliveness.
Perhaps the greatest risk of the modern world is that we go wherever the current takes us, like automatons floating along a pixelated conveyor belt to nowhere. The only thing that separates us from this dystopia is ourselves. Our agency—our attention, our capacity to think, create, and love—must be fought for.
Darren Hendrick retweeted
The greatest battle of all is with yourself—your weaknesses, your emotions, your lack of resolution in seeing things through to the end.
You must declare unceasing war on yourself.
Darren Hendrick retweeted
Do not accept the roles that society foists on you.
Re-create yourself by forging a new identity, one that commands attention and never bores the audience.
Be the master of your own image rather than letting others define it for you.
Incorporate dramatic devices into your public gestures and actions—your power will be enhanced and your character will seem larger than life.





























