Sports physiologist, PhD. Helping people stay strong, mobile, and healthy for the long game. Research → practical protocols
Joined December 2022
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Dr. Sara Lin retweeted
Semax is one of the best nootropics on the market right now, and US pharmacies can now compound it.
In my own experiments, it’s what I reach for on heavy cognitive days, mostly during deep work.
And the science behind it goes deeper than most people think: (1/14)
Dr. Sara Lin retweeted
Delete Tiktok
Delete Youtube
Delete Instagram
Amazon will pay you $3,000/month to start AI publishing.
Like and reply 'SEND' and I'll send you the step-by-step guide absolutely FREE.
Must follow me to get this proven guide in your DM now.
FREE for the next 48 hours.
Dr. Sara Lin retweeted
Jamie Dimon on what he looks for in people, and what gets them permanently written off:
Dimon is asked about the leadership characteristics he looks for, and he starts with a caveat:
"Well, when you're young, it's hard to say leadership characteristics."
Still, there are a few basics he watches for.
What he looks for #1: people who know a lot
He describes the people who haven't done the work:
"There's some people walk into your office and say, 'Yeah, I'd like to know about the strategy of the company.' And they didn't bother to read the chairman's letter I wrote, which is like 30 or 40 pages long."
And another version of the same mistake:
"There people walk in and say, you know, you really should be thinking about doing better digital services, but they didn't look at the ones we do do."
Then he describes the people who stand out:
"There other people walk in and they know everything. And so, when they have a conversation, they're actually enhancing your life as opposed to other way around."
What he looks for #2: character
"Character is a sine qua non. And by character, I also mean that they tell the whole truth, nothing but the truth. They don't shave the truth."
What he looks for #3: relating to people
"People who are good, you know, relate well to people."
What gets you written off: saying different things to different people
Dimon is clear that honesty also means consistency. People should say the same thing to him that they say to everyone else. Once he sees someone break that, he's done with them:
"The second I see people doing something different than that, you just go on a list to me. I'm just I have no interest. I don't have time for that."
Dr. Sara Lin retweeted
AlterCall CEO Ryan Blair on what it takes to work inside Elon Musk's companies: "You're accountable for every 15 minutes of your day."
Dr. Sara Lin retweeted
I host high-end experiences, so I spend a lot of time studying the people who do it best.
One of my favourite lessons comes from a stuffed giraffe.
Let me explain:
A boy left it behind at a Ritz-Carlton. To stop him crying, his dad told him Joshie (the stuffed giraffe) was just staying on for a longer holiday.
That night, the hotel called. They’d found him.
The dad asked for one favour: a photo of Joshie by the pool, so the story would hold up.
A few days later, a package arrived.
Joshie, plus a binder of photos from his holiday:
• Lounging by the pool
• Getting a massage at the spa
• Driving a golf cart
• Hanging out with other stuffed animals
And his own Loss Prevention ID card. He’d even worked a shift.
They were asked for one photo and they sent back a whole holiday.
Ritz-Carlton staff have long been allowed to spend up to $2,000 to look after a guest.
In this case, they didn’t need it.
This cost a camera, a binder and someone willing to use their imagination.
Sometimes luxury is less about the marble or the champagne. Anyone can buy those.
And more about the feeling that someone was paying attention.
That’s when a giraffe gets a holiday.
Dr. Sara Lin retweeted
RIP 9 to 5. You don't need a job anymore.
Sell $9 digital products instead. It generates:
• $2.1k every week
• $8.4k every month
• $100k every year
Introducing the most profitable AI business model of 2027:
Dr. Sara Lin retweeted
About 50% of ChatGPT citations came from pages ranking #1 on Google.
The citation rate was 3.5x higher than for pages ranking beyond Google’s top 20 results.
This is something businesses need to start taking advantage of.
It works for any real brand, including SaaS, e-commerce, financial services, local businesses and agencies.
And if you want to see where your site stands across ChatGPT, Claude, Gemini and broader AI search, start here (it's free):
seo-stuff.com/free-audit
Alright, let’s break it down.
AirOps recently analyzed 548,534 pages retrieved across 15,000 prompts to understand how ChatGPT decides what actually gets cited.
It also helps explain why SEO Stuff (seo-stuff.com/ai-seo) customers keep getting cited while competitors with stronger domains sometimes do not.
And why more than 80% of SEO Stuff customers come back for multiple purchases.
The biggest finding of this study? 85% of pages ChatGPT discovers during its research process never make it into the final answer.
Your page can rank in Google, get retrieved by ChatGPT and still get dropped before the user ever sees it.
AirOps breaks the process into three stages: discovery, expansion and selection.
First, ChatGPT discovers potentially relevant pages - then it goes and expands the research.
89.6% of prompts triggered two or more follow-up searches, meaning ChatGPT often investigates the same question from several angles before deciding what to include.
AirOps calls this the “second citation surface.”
Then comes selection, where across everything retrieved from those searches, only about 15% of pages actually get cited, while the rest are discarded.
So what separates the pages that get retrieved from the pages that actually survive?
Well, structure matters a lot.
A separate study from Kevin Indig analyzing 1.2 million AI answers and more than 18,000 verified citations found that 44.2% of ChatGPT citations came from the first 30% of the page.
If your actual answer is buried under a long introduction, ChatGPT has a much harder job finding it.
The same research found that 68.7% of cited pages used logical heading hierarchies, 87% had a single H1 and nearly 80% used lists to organize important information.
ChatGPT appears to scan pages much like a researcher skims a document.
The easier the useful information is to identify and extract, the better, but expansion does create another problem.
Because ChatGPT runs follow-up searches, your page is not only competing against results for the keyword you can see - it is also competing against pages surfaced for related questions and subtopics.
That is very similar to Google’s query fan-out model.
A site with strong coverage across the surrounding topic has more opportunities to enter the research process and survive into the final answer.
Authority matters at that stage too.
When ChatGPT has several usable pages saying similar things, signals like site authority, brand mentions, consistent entity information and factual claims that can be independently verified can help separate one source from another.
That is where a page can get retrieved and still lose.
So what should you actually do?
Front-load the answer, use clear H1 and H2 structures, organize useful information into easily extractable sections, cover the surrounding topic instead of one isolated keyword, strengthen backlinks and third-party mentions and keep important pages current.
This is the system SEO Stuff was built around:
seo-stuff.com
The done-for-you package combines front-loaded, structured content with question-based headings, TLDR sections and DR50+ contextual backlinks:
seo-stuff.com/gold-plan-pack…
The Premium Content Bundle adds 60 structured pages designed to build coverage across the broader topic and give ChatGPT more ways to find your business during expansion searches:
seo-stuff.com/premium-conten…
And the Premium Backlink Bundle adds authority from DR50+ domains to help strengthen the pages competing at the selection stage:
seo-stuff.com/premium-backli…
And if you want to see where your site stands across Google and AI search, start here. It’s free:
seo-stuff.com/free-audit
Google has revealed the best way to show up in AI Search.
Yes, they finally explicitly addressed how businesses and brands should be getting traffic.
This comes straight from Google’s Brendon Kraham.
Google recently published a new piece called “Good SEO is good GEO.”
Let’s go through it.
By the way, you can see whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity and Grok here. It’s free:
seo-stuff.com/free-audit
The main point is pretty simple.
Google says its generative AI features are rooted in the same core ranking and quality systems as traditional Search.
AI Mode and AI Overviews retrieve current information from Google’s existing search index.
That matters because a lot of people have spent the last year acting like AI search requires some completely separate playbook.
GEO, AEO, LLM SEO, AI SEO, whatever people want to call it this week.
Google is basically saying the foundation is still SEO.
SEO Stuff (seo-stuff.com) helps businesses navigate this daily.
Obviously, stuff *has* changed.
AI Overviews are changing click behavior, AI Mode is changing how people search and query fan-out means one customer question can become several searches behind the scenes, but the basic requirement is still familiar.
Google needs to be able to crawl your content, understand what it is about, trust it and match it to what the searcher actually wants.
Google’s post also pushes back on a lot of the shortcuts people have been selling.
You do not need awkward content written for bots, artificial snippets everywhere, special AI text files for Google Search or random low-quality mentions sprayed across the web.
That last one is important.
Google says its generative AI features can use information about products and services from across the web, including blogs, videos and forum discussions.
But a fake mention on some random page is not the same as credible coverage, customer proof, expert commentary, useful third-party context or a page that already has authority around the topic.
That is where a lot of bad GEO advice goes wrong.
People hear “AI looks across the web” and assume more mentions automatically means more visibility.
Google’s guidance is much more straightforward: publish fresh and genuinely useful content, contribute something original, demonstrate real expertise, maintain a good website experience and keep your business information accurate across the platforms relevant to you.
For e-commerce, that can include product feeds.
For local businesses, Google Business Profile.
And Search Console and Merchant Center can help you understand whether that work is translating into visibility.
Very normal SEO things and very boring SEO things.
Google also specifically talks about query fan-out. A normal search may involve one query, whereas a complicated AI Mode question can trigger several searches across related subtopics.
If somebody asks for the best payroll software for a construction company with employees and contractors across multiple states, Google may need information about construction payroll, contractor payments, multi-state compliance, pricing, integrations, alternatives and support.
One generic “payroll software” page probably will not cover the whole decision.
A company with useful pages across those different questions has more opportunities to be discovered while Google researches the answer.
That is why “good SEO is good GEO” should not be interpreted as “keep doing the same shallow SEO you were doing in 2019.”
The fundamentals still matter, but the amount and specificity of useful information surrounding the customer’s decision matters more.
This is where SEO Stuff comes in.
The done-for-you package combines 10 AI-search-optimized articles with three DR50+ authority placements:
seo-stuff.com/gold-plan-pack…
The content helps your business cover the problems, use cases, comparisons, pricing, alternatives, objections, case studies, product details and implementation questions customers ask before buying.
The authority placements help strengthen visibility across the trusted web sources search and AI systems use to understand your category.
Google can call it SEO and other people can call it GEO, AEO or AI SEO - the name really does not matter.
If you want visibility in AI Search, build the kind of site and brand Google can crawl, understand, trust and confidently surface when somebody asks a relevant question.
And if you want to see whether your business is already appearing across Google AI, ChatGPT, Claude, Perplexity and Grok, check here:
seo-stuff.com/free-audit
Dr. Sara Lin retweeted
ChatGPT experts are earning $8,000 to $12,000 per month
I just made an AI MONEY GUIDE to help you earn $8,000 a month with ChatGPT
I usually charge $189, but today it’s 100% FREE
Like + comment "MONEY" & I'll DM it to you FREE
Must follow me to get DM
Free for 48 hours
Dr. Sara Lin retweeted
Managers who send a letter instead of having a quiet word are scared of the conversation. #leadership
Dr. Sara Lin retweeted
I used to think my paycheck was my security.
Then I realized someone else controlled it.
And I had no backup plan.
I had a family to support, a mortgage to pay, and bills that weren't going anywhere. So even when work was miserable, I kept showing up.
I told myself I needed the job. And I did.
But looking back, I wish someone had told me something much sooner.
You don't have to quit your job to start building a way out.
For years, I thought the answer was a better job, a bigger paycheck, or a boss who appreciated me.
What I didn't understand was that I already had skills someone else might pay me for.
And chances are, you do too.
Think about it. You solve problems every day. You know things other people are still trying to figure out.
What if you turned just ONE of those things into something you could sell?
A guide. A template. A service. A small digital product.
That's where I'd start.
I eventually started posting on social media, sharing what I knew, and building things of my own.
It wasn't perfect. I had plenty to learn. I still do.
I put together these 29 ideas because I wish I'd seen a list like this when I was still depending on one paycheck.
Save this infographic. Pick ONE idea. Start small.
And if you want help getting started, I also put together a free toolkit with practical tools and resources to help you build something of your own.
👉 Grab it free here: creatyl.com/toolkit
Every single idea on this list can be started this week by someone with a laptop and a skill they take for granted.
That someone is probably you.
Please repost to help others out there! ♻️
Dr. Sara Lin retweeted
Cancel your plans tonight.
Instead:
• Go on Google Trends
• Find a problem people are struggling with
• Turn that problem into a digital asset
I shared this with a single mom. She made $4k in a single month.
Here are the 8 steps to get you started:
Dr. Sara Lin retweeted
Repeat after me.
AI Publishing is the most beginner-friendly AI business model of 2026–27.
If you start today, you can make $3,000 by the end of November.
Like this and reply "BIZ". I'll send you a free training breaking down the entire system.
Make sure you're following.
For the next 48 hours only.
Dr. Sara Lin retweeted
Wispr Flow, Fish Audio, Cartesia, & now Subvocal.
We’ve generated 60M+ views for voice AI as a category, and we’re just getting started: launchvideo.com
It's been a pleasure working on all of these.
We’ve raised $1.3M from YC & Afore Capital so you never have to type or speak again.
Typing is slow. Talking into your computer is awkward. Subvocal fixes both
Our glasses give you the speed of speech without you making a sound or touching a keyboard.
It tracks your internal speech muscles with non-contact sensing and decodes silent, almost invisible mouthing into text at more than 200 words/min.
Pre-orders are now live at:
subvocal.co/preorder?utm_sou…
Dr. Sara Lin retweeted
Everyone should own AI digital assets that generate $8,000+/month.
Usually, I charge $97 for this guide, but today I'm giving it away for free.
Like + comment "DOC" & I'll send you my guide for FREE.
Must follow me to get DM.
Free for next 48 hours.
Dr. Sara Lin retweeted
90% of strategies fail. Why?
Because pieces don’t fit together.
Here is how to build a strategy delivering results:
A healthy business strategy is like a pyramid:
Each layer supports the next.
Miss one, and the whole thing wobbles.
Sharing the blueprint that works:
1. Vision
What’s your business aspiration?
This is your ultimate “why”.
The future you’re aiming for.
2. Mission
Why does your company exist?
What did the founders envision?
This is your reason for getting out of bed every morning.
3. Strategy
What’s your long-term roadmap?
This is how you’ll reach your objectives, step by step.
4. Objectives
What do you aim to achieve?
Clear, measurable results that keep everyone focused.
5. Approach
What’s your methodology?
The practical way you’ll execute the strategy.
6. Tactics
What are your focused action plans?
Smaller, targeted moves that support the big picture.
What’s the key?
A) Every layer matters.
B) Vision inspires.
C) Mission grounds.
D) Strategy guides.
E) Objectives clarify.
F) Approach organizes.
G) Tactics deliver.
If your business strategy covers all six layers...
Your team aligns.
Your actions compound.
Your business thrives.
P.S. Which layer needs your attention right now?
♻️ Repost so your network can build strategies that work!
----
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1) Follow me.
2) Subscribe to my free newsletter at WildCapital.co.
You’ll receive them (including this one) directly in your welcome email.
Dr. Sara Lin retweeted
J.R.R. Tolkien explains why he spent years building Middle-earth before writing The Lord of the Rings.
In a rare interview, Tolkien is asked why he devoted more than a decade to creating the world behind his stories before writing them.
He rejects the idea that Middle-earth emerged purely from his unconscious, describing himself instead as “a meticulous sort of bloke” who spent years working out timelines, languages, histories, customs, and genealogies until everything fit together.
For Tolkien, the world existed before the story.
He even says The Hobbit began almost by accident, explaining that the larger mythology was already in place and that the novel simply became absorbed into it.
When asked why anyone would build an entire fictional world before telling a story, Tolkien points to what he calls “subcreation.”
As creations of a Creator, he argues, humans naturally desire to create. Since we cannot create something from nothing, we instead reshape existing reality into new forms that are both imaginative and aesthetically satisfying.
Tolkien also rejects the idea that art should be driven solely by moral purpose, insisting that beauty and aesthetics are just as fundamental to human creativity.
Discussing good and evil, he explains that Sauron was not evil from the beginning but fell from grace, much like Lucifer. The One Ring, he says, symbolizes a power so absolute that even someone with good intentions would inevitably be corrupted by wielding it.
He adds that this idea long predates the atomic age, noting that the foundations of his mythology were developed while he was still an undergraduate, not as an allegory for modern events.
At the end of the interview, Tolkien is asked whether he would rather be remembered for what he said or for what he made. He dismisses the distinction, arguing that lasting creations endure precisely because they have something meaningful to say.
Source: The Tolkien Professor interview with J.R.R. Tolkien (BBC, 1968), “J.R.R. Tolkien Interview (1968).