Discover rapidly growing trends before they take off.
Joined October 2019
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This trend is creepy
1 in 9 US adults is now on a GLP-1 drug for weight loss.
Searches for the experimental one, retatrutide, are up 3,700%.
Just did a deep dive on BFCM. Wrote it up for the data nerds like me
explodingtopics.com/blog/bla…
Be honest: where's your money going this BFCM?
Cyber Monday: $14.25B online in 2025
Black Friday: $11.8B online in 2025
Microsoft just launched Bing Topics Portfolio.
It groups your content by topic so you can see coverage gaps for AI search.
Most teams still audit by keyword.
Are you auditing by topic yet?
Black Friday isn’t a sales day anymore.
It’s a trend validation day.
Best Buy got 193% more visits than an average October day.
Brands that picked their products in October looked prepared.
Everyone else looked rushed.
Check out the full breakdown: explodingtopics.com/blog/glp…
Eli Lilly held about 61% of the US market in Q2 2026.
Morgan Stanley expects the market to hit $190B by 2035.
The best seller in 2025 wasn’t even Ozempic!
Mounjaro: $23.0B.
Ozempic: about $19.2B.
Zepbound: $13.5B.
GLP-1 drugs made $79 billion in 2025.
About 11% of US adults were taking one for weight loss in mid-2026 🧵
Skincare ingredients you’ll hear about next year (5-year search growth):
- Kojic acid body wash +9,700%
- PDRN +9,700%
- Hypochlorous acid spray +8,900%
- Mandelic acid face wash +7,700%
- Milky toner +5,300%
Which one are you investing in?
Just did a deep dive on Black Friday stats.
Wrote this up for you
explodingtopics.com/blog/bla…
Everyone says Black Friday is dying.
@Adobe says online holiday spending grows 6.7% this year. Black Friday alone grows 9.2%.
It’s the fastest-growing day of the season.
“LED face mask” searches rose 88% from October to November last year.
A Black Friday trend, not a fad.
What’s this year’s version?
Just did a deep dive on Black Friday stats.
Instead of spending hours doing that yourself, just read what I found 👇
explodingtopics.com/blog/bla…