Creative director and Brazilian immigrant based in NY. Founder of Porto Rocha (https://xitter.cf/t.co/J338aPQx8r)

New York, USA
Joined December 2007
comecei a chorar fodase. esse homem tem 80 anos e se mantém firme pq entende q esse país pode ser algo mais justo, algo mais bonito, algo mais Brasil. independentemente do que aconteça no domingo, tenho gratidão eterna ao Lula por ter subido a rampa sem desumanizar os meus
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Felipe Rocha retweeted
🚨 Brazilian transgender congresswoman ERIKA HILTON led the fight to end the 6x1 work schedule in Brazil.
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They launched their independent studio three months before Covid. Today, they design global systems for Nike Run and Google Gemini. PORTO ROCHA on obvious ideas, creative disagreement, AI’s threat to junior designers and why they refuse free pitches. 🎧 audmns.com/eKEYTsB
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Now you can take 50 years of experimental art home with you, thanks to @merchery.co. This year we partnered with @porto_rocha for a special anniversary campaign celebrating a half-century of encounters with daring artists. Chief of External Affairs Molly Kurzius (MoMA PS1) and Strategy and Copy Director Natalee Ranii-Dropcho (PORTO ROCHA) share how it all came together, across totes, long sleeves, notebooks, and the city itself, in collaboration with Merchery. Now available online at MoMA Design Store and onsite at Artbook. 📹 by @achille_dechaffoy
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fave album art typography!!!!!!
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Case in point: real, human designers will always be needed to use AI tools to create amazing shit like this.
New project 🚨 Building a hypothetical brand for @GoogleDeepMind with Nano Banana Pro: yoyoyo.ai
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Beyond generating high-fidelity visuals, we wanted to test the limits of what Nano Banana Pro can do. We worked with design partners Porto Rocha to build out a hypothetical brand called YOYOYO to see how the model would handle the task. Here’s what we found: 🎨Brand consistency: Across logos, colors, and typography, the model maintained a strict, cohesive brand identity (even for wildly diverse concepts) 🛍️Environmental realism: We asked to see the products in storefront and studio mockups. It nailed accurate lighting, shadows, and physical proportions - even when upscaled for massive retail displays 🪀Spatial accuracy: We tested spatial volumes for physical packaging. The generated proportions were so precise that we were able to 3D-print the functional yo-yo How have you been pushing the limits of Nano Banana Pro? Let us know in the replies below!
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finally created a full case study for @brazilianhomo #2, an expansion of the hot identity created by PORTO ROCHA for the first edition 🥵 carlosbocai.works/NSFW-Brazi…
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nyc u have my heart
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Eu lembro até hoje o arrepio que eu senti quando vi pela primeira vez essa orla e me dei conta que video ou foto nenhuma faz jus a realidade
Rio de Janeiro, Brazil 🇧🇷
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Brazilian Homo, first edition by Porto Rocha
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NEW WORK! New identity for Kunsthalle Basel, Switzerland's oldest contemporary art institution. portorocha.com/kunsthallebas…
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Gemini by porto Rocha, 2025 Now on Brand Archive: brandarchive.xyz/identity/ge… #ai #gemini #branding #design #logos #type #brandarchive
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New work! ✨ Excited to share PORTO ROCHA's partnership with Google to reimagine the visual and verbal identity of the revolutionary Gemini AI model. Cheers to our team and clients for the trust and continued collaboration! Full case study now live on our website: portorocha.com/Gemini
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Replying to @studiokoto
What @studiokoto fails to recognize when they criticize the Robinhood rebrand is that moving away from the "colorful fintech startup aesthetic" was 100% strategic and intentional. Not to appeal to the masses, as they claim, but to set Robinhood apart from the sea of sameness that has become the tech world (much of which looks like Koto's recent work). Robinhood matured and so did its audience. The colorful startup look some apply indiscriminately to all projects did not convey the credibility and trust necessary for one of leading financial services institutions of today.
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Church by Porto Rocha, 2025 Now on Brand Archive: brandarchive.xyz/identity/ch… #branding #design #logotype #signage #brandarchive
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A modernist identity for Brazil’s leading art museum Porto Rocha has created a bright and confident brand for the Museu de Arte de São Paulo (MASP) that references its striking architecture ow.ly/qjfS50VGTb1
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a nova identidade visual do masp tá podre de chique
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exciting and kind of surreal update: @flpr and I are giving a talk at Harvard next week! Harvard Graduate School of Design, Feb 12 6:30pm at Piper Auditorium
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Felipe Rocha retweeted
Did i hear make the logo bigger? @Nike
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