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No nonsense cycle clothing conceived by cycle nuts, refined by the style police and constructed in New Zealand from hi-performance fabrics.

Christchurch, New Zealand
Joined May 2011
Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)
Nothing makes Ritchie G grin like a sunrise shred. All that stoke was snapped by Tony Hutchenson #draggedoutofbed
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Jamie Nicoll goes into day 3 #transBCenduro in top spot. BC delivering epic single track & old yellow bus transfers.
Jamie Nicoll sky high at the @transprovence Thanks for the banger shot @svenmartinphoto
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Another @transprovence is over. Like it promised, it threw everything at the riders - snow then… instagram.com/p/BHIoH6fhvok/
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Petition Vote FOR BICYCLES in Christchurch ipt.io/alqs via @ipetitions
Ground Effect have introduced XXL sizing. Candidates will be uncommonly good looking, 101-115cm around the waist... groundeffect.co.nz/product-d…
Skid marks on the butter. Successful morning T.
Ground Effect retweeted
The correct way to finish the descent off a 1200m mountain @EpicBeer
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1 1/4hr carry + 2hr downhill (mostly) = worth it
RT @SpokeMagazine: Super successfull day at the #groundeffect #sidle73 track building. Over 30 ground effect customers and staff
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