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No nonsense cycle clothing conceived by cycle nuts, refined by the style police and constructed in New Zealand from hi-performance fabrics.

Christchurch, New Zealand
Joined May 2011
Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)Photo by Ground Effect (@groundeffectnz)
Ground Effect retweeted
The correct way to finish the descent off a 1200m mountain @EpicBeer
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Cooper takes the juinior race...as expected. Awesome ride by Martin Whiteley's young charge. #mtbworldcup
The UCI chaperones swooped on young Anton Cooper. Dude's going tÓ go far. #mtbworldcup yfrog.com/nyxnqsdj