Across the Pond is a global, independent, B Corp™ creative agency helping tech brands create a better world. How? We make the complex, human.
London
Joined March 2011
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They form part of our bigger year-long engagement to freshen the channel with content that cements the brand as innovation leaders. Keep your eyes peeled for more work we’re doing with Google Research and join us in celebrating the endless possibilities of human potential!
We've already used this same format to announce Med-PaLM 2, Google's LLM specifically fine-tuned for the medical industry. Both films have risen to the most popular content on Google Research's YouTube channel.
The resulting brand film is the first of a revamped series, "Research Bytes" crafted for Google Research's YouTube page. Through this series, we'll be demystifying Google's latest products & project updates for the tech-curious.
Then we came up with a format that would resonate with our audience of developers & researchers: A "quick download" of videos & animations to help explain PaLM 2's impressive capabilities in an accessible way.
Google approached us to make a film about PaLM 2, their next-generation large language model. We knew this was a high-stakes ask! But we love a challenge. We worked closely with Google to craft the product message & align it with the worldwide product announcement at Google I/O.
Can you recognize which ads are the inspiration for the spots in this campaign? 🤔💡 Leave your guesses in the comments below 🙌✨ Let's celebrate Pride together by supporting initiatives that challenge norms, foster inclusivity, and pave the way for a more diverse future. 🌈❤️
The intention for diverse representation is to break stereotypes, and allow more of us to see ourselves reflected in the world around us every day 🌍💪. Now, here comes the fun part! We invite all our amazing followers to participate in a guessing game.
Our insight was based on the common language we share in the industry - recognising some of the most famous ad creatives in history. With that insight, we decided to rewrite the past for a more inclusive future! 🏳️🌈📚
🌈🎉🌈 As we embrace the colourful month of #Pride, we love to celebrate initiatives that champion inclusivity and rewrite the rules of advertising. 🌈✨ We were thrilled to work with @outvertising this year to create their first major campaign.
As apart of #MentalHealthAwarenessWeek, we want to share this insightful podcast with Julie Cohen in conversation with Blair Enns, this episode delves into "The Real Human Cost of Pitching." It's crucial to foster conversations & understanding around this topic. 🎙️✨
Its #internationalfamilyday and we cannot help but remember a story we filmed for Google that continues to touch all of our hearts here at Across the Pond. This is a true story, this is Aum’s story. Watch our film to see Aum’s happy ending. Get the tissues ready 🤧
A word we kept coming back to was ‘authorship’. The scholars are writing their own stories. So our title screens were designed with a hand-written feel so they felt almost like personal signatures from each of the brilliant scholars.
#ai #creativeagency #creativedesign
When we conceived ‘AI by you’ fo #DeepMind we wanted to work with world-leading designers to bring it to life visually. This is why we onboarded #studionari, to support the visual identity development.
Each film feels akin to a scrapbook with blank pages full of clippings.
What perfect timing with #Earthday tomorrow we are celebrating our 1 year Ecology anniversary!
🌳 12,270 trees planted
🌍 516.5 tonnes of CO2e avoided
🏆 7 Sustainable Development goals supported.
We're delighted to see how our Ecologi 'forest' has grown over the past 12 months
We are ready to take on the tech world at the #Raion Live event in Canary Wharf today!
Come to chat to us about how we can partner with you and make the complex, human!
See you there!
🤖💬🚀
#complextohuman #techtalks #Raionlive #creativeagency
Read more about Foot in the Door here: linkedin.com/posts/anna-bren…
We are so excited to welcome our first ever Marketing Intern, Hussain Saeed!
Hussain, originally from Pakistan and a graduate of Goldsmiths College, brings a brilliant dose of energy and ideas to support our marketing team.
this front and I think education channeled through creativity in this form is a great way to help us understand each other better."
Check out more of Al’s work at @emperor_panda2004
#autismawareness #representationmatters #worldautismday