it’s all about details
Paris
Joined December 2008
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- Followers1.9K
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Jay Smith retweeted
🥹🇫🇷 LE FEAT LÉGENDAIRE : Aimé JACQUET x Zinédine ZIDANE.
🎥 @telefoot_TF1 teapaw.org/telefoot_TF1/status/21…
Découvrez mon dernier article : Acheter des joueurs, perdre des légendes. linkedin.com/pulse/acheter-d… via @LinkedIn
🤖 Made with AI
Jay Smith retweeted
Nike’s CEO once asked Steve Jobs for advice.
Steve told him, “Nike makes some of the best products in the world, but you also make a lot of crap. Just get rid of the crap.”
@RonnieFieg came to a similar realization while working at David Z, and decides to create Kith:
“I saw an opportunity in being passionate about 100% of the things I was doing, not about 10–15% of the things I was doing.”
My conversation with @RonnieFieg, founder, CEO and creative director of Kith.
At 13, Ronnie turned down an envelope of cash at his bar mitzvah and asked for a job instead. He started the next day in a sneaker stockroom and spent the next 15 years learning every part of the business before launching Kith in 2011.
Today, Kith puts out more than 5,000 styles a year across apparel, footwear, kids and accessories, and has lines outside its stores from New York to Seoul. It has no outside investors, doesn’t wholesale and doesn’t license. Until recently, Ronnie was still the fit model for the product.
Ronnie describes himself as a world builder, and this conversation is the best explanation I’ve heard of what that means.
0:00 You can’t work backwards from money
4:43 “Keep the envelope. I want a job.”
10:25 Why the CEO is also the fit model
18:43 The childhood shoe that launched his career
20:52 The Wall Street Journal, a line down the block and a visit from Adidas
26:48 Get rid of the crap
31:09 What luxury should actually mean
32:40 Why Kith doesn’t wholesale or license
38:24 Building the opposite of an arrogant sneaker shop
40:39 The Italian crook who registered Kith’s trademark
52:02 How a $20 deli experiment became Kith Treats
55:11 Serve your customers, don’t chase new ones
59:35 Always give people more than they pay for
1:02:41 Seeing 15 years of work laid out on the floor
1:12:00 Growing up before the algorithm
1:25:46 How a padel obsession created Kith Ivy
Includes paid partnerships.
Jay Smith retweeted
quand on sait que tiktok recrute à coup de millions des ingés en neurosciences comportementales et des spécialistes du design persuasif pour hacker nos circuits dopaminergiques, je me félicite chaque jour de n'avoir jamais créé de compte sur cette plateforme mdr
regardez ces études scientifiques en IRMF et eeg qui montrent très clairement quele format vidéo court attaque directement le cortex préfrontal et le cortex cingulaire antérieur (pour info ces zones gèrent le contrôle exécutif, la prise de décision et la régulation de l'attention)
sachez qu’een bombardant le cerveau de micro stimuli imprévisibles, l'algo altère la densité de matière grise et réduit l'activité du réseau par défaut & cette surstimulation permanente entraîne une incapacité chronique à penser à long terme et détruit la capacité à être focus, 2 facultés qui pour moi sont littéralement indispensables à notre époque pour construire l'avenir
bref je pense que refuser d'entrer dans ce système, c'est simplement préserver son autonomie cognitive et la souveraineté de sa propre attention face à une ingénierie de l'addiction taillée sur mesure
Sport brands need more sport. Nothing else.
Excuse my spontaneous hot take after Alexandre Arnault joined Nike's board today.
Not going to talk about his skills, culture, qualities, or how amazing it would be to have him at that table or any table. Not even the subject. At least not the subject im interested to pick but the seat is. Nike, minus 40% in 2026, and and the newest director runs a wine and spirits house, from one of the oldest, already fading luxury pop culture houses.
Sport brands lost the north, and the north is sport.
This is not a Nike story. It is a board story, industry-wide, cultural. Culture should lead business. Instead business hires a profile and calls it money.
Boards need to open up to a new generation of experienced cultural individuals, and those will not come from the usual Harvard or Sciences Po, pipes...
Sport marketing is definitely the key.
Yet from HOKA to On Running to Salomon, brands keep hiring cool people who not really run instead of skilled sport-DNA people who happen to be cool, hype and contemporary. The castings are wrong. Everybody opens up, goes transversal across their own categories, and totally forgets the main duty. Sport.
This hot take is about things I have already said many times. This signal is not only wrong. It is devastating.
Dig deeper into LVMH culture: how can Nike take this path when LVMH holds pretty much all the best top-tier athletes, Nike's included, and has neither the vision nor the strategy to use and amplify them? What makes me sad right now is that most brands, from luxury to the giants, use sport marketing as a lock, a mercato block: sign the athlete so no other brand can do anything with him. Or they just do running clubs. I should have copyrighted that properly. Paris Running Club, 2008, with my New York captains, we were the only ones to have that vision and that energy...
Sport is becoming the pivotal node, the center, the symbol that elevates brands and business. And everyone prefers to be luxury or hype rather than using sport culture and the DNA of every athlete, federation and actor around it.
The old guardians and structures of sport are dying. Federations and big tournaments are losing it: they cash flow before they build, and nobody anticipates that the younger generation is slowly losing it too. Trail, mountains, the running category will not save you for long.
So enjoy. Keep doing money and hype rather than building the bridges where athletes, trainers and sport-culture people learn marketing and business.
The younger generation is not choosing luxury over sport. It is choosing neither. Your athletes could have told you. The younger generation is choosing neither luxury nor sport. Your athletes could have told you. Your sport marketing directors too. Nobody asks them. Those who do are too busy on the ground, one major a week, all around the world, while the room debates the meaning of a brand that already has one.
Good luck, Alex.
🤖 Made with AI
Too many people gone. This year. These past months. These past weeks.
Friends, colleagues, family. Some not yet 50. Some not yet 40. A strange feeling, and a deep sadness.
I don’t remember my parents burying this many people at our age. Maybe they did and never said. Maybe we just live louder.
It sharpens things. We are temporary.
This life is a jungle sold to us as a lounge. It cannot be one, by nature. So we optimise. Better mornings, better body, better feed. We polish the surface and call it living. Most of it is for the neighbours.
Then someone stops answering.
The WhatsApp thread freezes on their last message. For a few days, the surface cracks. The real shows through. Priorities line up on their own. We promise to live differently.
Then Monday comes.
Same rush. Same scroll. Same fake emergencies. Same smiles.
Grief interrupts us. It rarely edits us.
Miss you. I will try to remember. To let it sink in instead of passing through. To keep you past Monday.
ChatGPT ne s'habille plus en Prada Le luxe entre dans une nouvelle ère : celle où le désir se construit entre algorithmes, agents IA et expériences invisibles.
En bas on se montre, au milieu on s’affiche, en haut on disparaît ; pendant que la machine apprend à choisir pour nous.
Alors comment rester désirable et secret, tout en nourrissant sans cesse ces nouveaux vampires digitaux que sont les LLM ?jaybkrw.substack.com/p/chatg…
Le désir n'a plus le temps - Trying something new: both English and French on the same page. Please find the English edit after the French one.
Let me know how you feel about it. It’s also a shorter text, with a slightly different vibe than usual. Curious to hear your reaction. jaybkrw.substack.com/p/le-de…
Jay Smith retweeted
bon c'est officiel, SpaceX rachète cursor pour 60 milliards et pour info Cursor est une des rares boites au monde à savoir bâtir des agents de code au top et je pense que le goulot de cette course c'est les cerveaux bien avant l'argent
Musk internalise la couche qui écrit le code au lieu de dépendre d'openai ou d'Anthropic & en prime chaque correction de cursor nourrit le prochain modèle donc c'est aussi un flywheel de données pour Xai
et dernière chose c'est défensif, 60 milliards pour priver les concurrents de l'actif, payés avec une action d’une boite à plus de 2000 milliards donc « une monnaie » qui ne coûte presque rien c’est juste le move le + malin de l'année
Bon bah apparement le gagnant 🏆 de la cm sera forcément un maillot adidas - ya un truc que la marque gagne pas en ce moment lol?
L'expansion de l'univers joue le rôle d'horloge primordiale. Le temps ne précède pas l'univers. Le temps est ce que l'univers fabrique en se stabilisant. La route apparaît sous nos pas pendant qu'on marche.
jaybkrw.substack.com/p/et-si…
🤖 Made with AI
Jay Smith retweeted
Former Ferrari chairman Montezemolo tears the new electric Ferrari “Luce” apart:
“I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”
