Updated portfolio is live today at karasmar.sh ✨ 10+ years of campaign art direction, brand identity development, experiential activations and content strategy for brands like lululemon, Abercrombie, Nike, J.Crew, Ralph Lauren, and Levi's.

banana republic just duped a khaite shirt i've been wanting for a year, this is my christmas

For work last week I opened a club in New York City, AMA

and if I speak —

Speak it into existence — 3 years later and my work for GANNI x lululemon is launching this week.

relevant and important

Struggling with the volume of AI-related content on here because AI could never create Station Eleven.

we used to be a society

Just had to look up our Williamsburg store for work and not only was I hit in the feels seeing the A&F store (my old employer) next to my new employer, I was hit with an overwhelming feeling of wanting to go home. 🥲

continuing my tirade of having no niche on twitter and just posting about things I love

I am honestly getting fed so well as a nearly lifelong @GillianA supporter (and photographer/fashion art director)

traveling to very different weather locations in october which is a confusing weather month to begin with and I have no idea where to start planning outfits.

Unlocked a new actor doppleganger this year and she also plays @GillianA's daughter in a series so you can imagine how I feel.

rewatching station eleven for the first time in five years and was not prepared for pandemic ptsd to hit in late 2026

too much for my sibling's wedding or...

When will my Twitter Chat notifications come back from the war? My Chat/Messages has been broken for going on two months now.

me giving *myself* color notes because I am an art director AND a photographer

don't cut your bangs, kara