Founder of Ella Travel. Ex-Google. Endlessly curious, always building. Exploring travel, tech & bold ideas over a good glass of wine.
London
Joined November 2010
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"…functional depth matter less and emotional resonance matter more. Travelers want plans that reflect their tastes. They want reassurance that a suggestion fits what they value. They look for experiences they can imagine themselves in before they commit." hbr.org/2026/01/gen-ai-is-th…
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'26 Travel Predictions:
“Luxury” being defined less by excess and more by meaning
Luxury isn’t disappearing, but expectations around it are changing.
Travel decisions are increasingly organized around purpose, personal interest, and emotional payoff
open.substack.com/pub/busine…
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3/4 Not rare because they’re expensive—but rare because they’re:
> Ephemeral
> Context-specific
> Dependent on people, timing, and place
In other words: meaningful & connected.
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2/4 As luxury brands continue to scale and duplicate themselves globally, a counter-movement is gaining force: experiences that can't be standardized, copied, or rolled out.
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“I don’t believe in cross-functional alignment as a goal because trying to make all stakeholders happy will inevitably compromise the product experience.”
For my ex Program Manager friends out there — someone finally said The Thing.
open.substack.com/pub/petery…
@petergyang
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5/5 And, to quote one other gem from this piece: “Be willing to be wrong” :)
Thanks for the thoughtful take @petergyang !
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4/5 I don’t have a fix-all answer, but I'd encourage anyone structuring a team to consider what it might look like to have a Program Manager with real authority. And if this gives you a gut reaction of “no”, ask yourself: do you have the wrong PgM? Or are you clinging to control?
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3/5 Does it need to be this way? No. But the way most teams structure their PgM teams, they are instructed to “influence without authority” which ultimately means being forced to seek alignment even when it’s not in the best interest of the product, customers or business.
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2/5 This is one of the biggest reasons why I finally gave up on a long career in Program Management & moved into Product: it’s important to bring in diverse perspectives, but alignment as a goal is just a speed trap — and leads to compromise that can do more harm than good.
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Kim Callender retweeted
The only AI session at WITS, and the room was packed!
@kimcallender and I were so excited to lead the only talk on AI at the Women in Travel Summit (WITS, the largest gathering of female travel creators) because this conversation is long overdue.
85% of travel is booked by women, yet women in the travel industry still don’t have access to the tools, education or resources they need to stay ahead, especially when it comes to AI.
We’re on a mission to change that. And seeing how engaged, curious, and energized the audience was reminded us why this matters.
@travelwithtern and @solotrvlrapp are here to support these creators through helping them monetize and increase their capacity using AI.
If you’re a creator and want to be part of the AI x travel conversation, drop a comment or DM me! We’ve got a WhatsApp group and a quick form to keep you in the loop, and there’s already strong interest from fellow creators.
Big thanks to @sheswanderful team and the Alliance for Downtown New York for making WITS 2025 such an incredible event. Also loved finally meeting Lisa in person, an influencer I had the chance to mentor on AI, and someone who inspired a lot of the content in our talk.
This is only the beginning, let’s keep the momentum going. 🚀
Kim Callender retweeted
Thrilled to be in NYC for the WITS Travel Creator Summit, the largest gathering of women travel creators! 🤩
Excited to speak on “Unpacking the Tech Behind the Trends: AI, ML, Web3” alongside @kimcallender.
If you’re here, come find us at 3:30pm tomorrow in the Long Room. We can’t wait to see you there! 🗽
“The number one thing that companies can do to address safety concerns for women traveling on business is to provide accurate, up-to-date intel so that women can make the decisions that are right for them,” said Kim Callender, CEO of SoloTrvlr
skift.com/2023/06/02/female-… via @Skift
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It's especially critical we don't think about women's #travel safety as a binary: safe v unsafe. We all have different risk profiles & traits that shape our experiences. This is why we need to make it easier to get and share diverse perspectives #solofemaletravel #businesstravel
The startup journey is full of firsts & waking up to my face on the front page of UK Tech News was one 👀
Thrilled for the opportunity to talk about how we're building a tech platform to empower women traveling alone💪
Thx @oscar_hornstein @UKTNofficial
lnkd.in/ekjGtNHB
Early Impact: Meet @Solotrvlr_, an app empowering women travelling alone. 💡💬
➡️ lnkd.in/ekjGtNHB 🔗
#app #travel #earlyimpact #founderstories #womenintech #travel #market #UKtech
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Great start to a Monday - #GenerativeAI + #Travel brainstorm w/@ChristopherFong & @XooglerCo community. Inspiring discussion from managing pet travel to hotel inventory & personal @Solotrvlr_ favorite: scaling datasets while maintaining trust.
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"The average adventure traveler isn't a 28-year old male, but a 47-year-old female who wears a size 12 dress" @ForbesWomen
^Travel is changing & we couldn't be more excited^
@Solotrvlr_ we're unlocking independent travel for 1 Billion millennial women
forbes.com/sites/geristengel…
We did it! Successfully launched our 1st female Founder meet Funder speed networking event
52 mtgs, 1.5 hrs
Wow
As founders ourselves we know how hard it can be to get the intros you need, and we wanted to be part of the solution. Thanks Vantage& @huckletree for supporting!
