Brand & Graphic Designer for crypto & tech branding | @litcollective_ | @shefibrasil l Available for projects: [email protected]
Brazil
Joined March 2013
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This is the kind of project that shows the power of well-applied branding and design, creating consistency, recognition, and strengthening the brand over time 💙
So, how did we start?
The logo was already defined - not made by us. And that's actually an interesting constraint, because the real question becomes: how do you build a complete brand system from a mark that already exists?
You don't redesign it. You listen to it. Every decision that followed had to complement and extend what was already there.
Mavi retweeted
Build in public time!!!!! ⭐
I had the privilege of working with @msuiche and contributing to something genuinely new, a missing infrastructure between proprietary data and AI agents.
The challenge was clear: something very recent, very technical, with a vision that's still ahead of most people's understanding - @ondbai
That's exactly what made me say yes.
Working with @FilFoundation has been such a great experience.
Not just creatively, but through every place we design for ✨
This project was for Toronto, but we’ve worked on events across the world
Jakarta, Bangkok, Paris, Las Vegas, Buenos Aires, Cape Town…
Each city brings a different perspective and that’s what makes it special 💙
Event branding matters.
How your visual elements show up across the experience can be the difference between being ignored or remembered.
Strong branding:
• positions your event
• increases perceived value
• drives organic sharing
Good events inform but great events create identity.
Branding for @Filecoin, FilToronto.
Mavi retweeted
Shout out to @mavitdesign who designed all the @JETLATAM materials!
Mavi retweeted
Last Friday, @Tangem (@matheus_slivak) lit up Ipê City with a high-energy pool party at a beachfront mansion.
Music, sunset, drinks, food, and great connections! That’s what crypto freedom feels like 😎
Huge shoutout to @mavitdesign for designing all our digital + print materials!
(More pics on the next tweets)
TBT to the first @WebSummit spotlight in my city, with @0psfer
What stayed with me wasn’t just the talks, but the signal:
people showing up, connecting, building.
An important step for the local tech scene.✨
The narrative says tech is male-dominated.
My experience in Web3 says something different.
Some of the smartest builders I know here are women.
The institutional wave in crypto is real, and designers need to learn this language too 👀
I’m used to speaking visually to crypto-native audiences, not policymakers. So with @SolanaInstitute, the challenge was finding that balance between institutions and Web3.
The identity stays connected to Solana’s strong brand recognition, while introducing a more serious tone.
Basically, we kept the Solana symbol to stay aligned with the ecosystem, introduced a green gradient for distinction, and used modular geometric patterns and clean typography to bring a more institutional feel.
Here’s how it turned out:
Mavi retweeted
I'M HIRING a company to call me their employee
(Yes, I'm looking for a job)
Read the job description ↓
—
The hire:
Marketing Manager (Brand & Growth, GTM)
Type: Full-time · Remote
About the hire (aka: me):
7+ years across brand, growth, and product marketing, strategy to execution. Startups, agencies, B2B and B2C, with deep roots in Web3/crypto and tech.
I also carry an ops background: I've owned processes across marketing, sales, and delivery inside a startup.
The role (what I'm looking for in an employer):
– You see marketing as strategy, not just execution
– You value autonomy, trust, and space to think
– Marketing has a seat in product and growth decisions
– You're building something you really care about
Benefits:
– A marketer who treats your product and company like it's her own
– Someone comfortable managing clients, projects, and communities
– Clear opinions, backed by data and context
– Someone who enjoys building from zero and staying for the long run (very hands-on)
If this sounds like your company, my DMs are open.
If you know a company that could be a good match, I'd really appreciate you sharing this.
PS: Jokes aside, I've been reading so many job descriptions lately that I started to sound like one.
Mavi retweeted
Trust is designed.
And if trust is the product, every visual touchpoint becomes infrastructure.
Branding for @DeepTrustAI
In a world where even voices can be cloned, trust becomes a design problem too, and it all starts with your first impression: your visual identity
Behind the scenes of me designing @ppl3_co’s symbol
What looks like a few seconds is actually ~3h and ~15 attempts lol
Build In Public
In August 2025, we started working with @ppl3_co, experts in web3 talent acquisition.
Founded by @ow3nwatkins who was already deep in crypto recruitment, but wanted something different.
What looked like a recruitment platform was actually something deeper:
Building the infrastructure that connects early-stage founders with the right talent, at the right time, can define whether a startup survives or disappears.
SheFi Brazil is the expansion of the SheFi community into Brazil, and designing this chapter has been really special to me 💫🇧🇷
Since this is a growing community, the identity needed to be easy to use and easy to scale. Simple, buildable elements let anyone work with it. The palette equation is Brazil + femininity, and the main font is Firula by @PlauDesign, a Brazilian studio.
Grateful to contribute not just as a designer, but as someone who truly believes in the mission and the people behind it 🩷✨
