Web3 PM & Ops Lead | 7+ years managing operations & design delivery cycles. Empowering women in tech through @shefibrazil | @shefiorg @litcollective_ PM
Everywhere
Joined August 2024
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Escaping the noise for a couple of days was probably the best decision I made this week. This little oasis really did its job.
Fernanda Soares retweeted
Hey! 👾✨ I’m currently looking for a part-time opportunity, in Brand or Multimedia Design roles.
I’m still working at @3dotland @gibdotmeme, and everything is fully aligned with my team. I have experience in design, creative direction, management, and am in the web3 since 2021.
Playing around with the new Omni from Gemini. Typing while staring at the void was definitely the best part lol
Fernanda Soares retweeted
GM, girlsss 🤩
Se você quer participar de um dos principais eventos de negócios e inovação do Brasil, fica aqui que temos ingressos para você!
Em parceria com o @tokennation_io, teremos a @CarolS2ant como host do nosso próximo meetup (20/05), trazendo o tema de tecnologia, educação e impacto social.
Carol é educadora e fundadora do Instituto Educar+, uma organização comunitária que há 8 anos transforma vidas por meio da educação, cultura e tecnologia.
Ela vem compartilhar sua trajetória construindo impacto a partir da comunidade e como a tecnologia pode abrir caminhos reais para educação, inclusão e oportunidades.
E essa conversa tem tudo a ver com o TokenNation, um dos principais eventos de inovação do Brasil, que aproxima IA, tokenização, Web3 e novas infraestruturas digitais das demandas reais do mercado.
Para deixar esse encontro ainda mais especial, todos que participarem do meetup online vão ganhar ingresso para o TokenNation 2026 👀💗
(O link para se inscrever no meetup tá no próximo tweet)
Fernanda Soares retweeted
Video recap da nossa experiência em Floripa durante a @ipecity ✨
Um registro lindo de um momento muito especial de conexão e comunidade com mulheres incríveis.
Agradecimento especial ao @yodlpay por tornar essa experiência possível e apoiar um onboarding prático e acessível para as meninas 💖
Obrigada também à @shefiorg, @CarolS2ant, ao Instituto Educar+, à Cinthia Zuniga (yoga), e a todas vocês que fizeram parte desse dia!
Fernanda Soares retweeted
Introducing Claude Design by Anthropic Labs: make prototypes, slides, and one-pagers by talking to Claude.
Powered by Claude Opus 4.7, our most capable vision model. Available in research preview on the Pro, Max, Team, and Enterprise plans, rolling out throughout the day.
Fernanda Soares retweeted
Guys I’ve been fighting off tears for the past hour 🥺
The owner of the Korean restaurant we’re doing the Babes Apero in next week is the father of a good friend of mine. I’ve been going there for 16 years and he’s always been polite, but not very expansive. Typical Asian dad.
For the past few days, he’s been pouring his heart and soul into preparing for our event. Multiple trips to the store to find pink items, redoing his floor plan, …
Look at what my friend sent me just now 🥺 his dad is spending his Sunday afternoon making pink decorations for the Babes.
For those of you who can make it on Wednesday, please take lots of photos and give them tons of support. They’re the most honest and hard working people I know. And if you can’t make it, please visit their restaurant when you’re in Paris. The food is delicious and the service impeccable.
We ❤️ Tae Dong Gwan
I’m Brazilian and I have to say this guide is simply PERFECT. I’m from another region and I’m already saving it so next time I go to São Paulo I’ll have the right tips. 🙌
If you’re coming @mmerge_io , here are a few things you might want to know to enjoy the city like a local.
São Paulo is intense, but if you know where to go it becomes something quite magical <3
A few weeks ago my friend @ohdatskate told me she was visiting São Paulo for the first time. As a proud Brazilian, of course I wanted her to fall in love with the country.
So I did what any slightly obsessive friend would do.
I opened Claude and built her a small curated guide w all my personal recommendations. Food spots, cultural experiences, neighborhoods, wellness and a few Brazilian essentials.
And then I thought, if I already built one, why not refine it and share it with the community coming for Merge?
So this is essentially (hope) that guide.
Not the usual tourist list ~ more like free museum days, sport classes, great food, neighborhoods to stay and the little Brazilian things that make the city special.
🏙️ bit.ly/lit-spguide
Something beautiful is coming… and I can’t wait to show it to you all 😍
Even better cause I get to build it with The babes @ceciliavlso , @camski , and @neflorious
Happy bday to the one and only :vivi-star: 🎂
a funny fact, we had a 1:1 at work where we agreed it was fine if we weren’t friends IRL... and look at us now lol. So glad I met you! You’re such a unique person and everyone is drawn to you even with that "personality" of yours🤣
Fernanda Soares retweeted
Curious to know more about the @ns!
Network School: a new city on an artificial island?
Next Thursday, on IpêCast, @peerbase_ (founder Ipê City) and @andr9froes (CEO Weever) are talking to @JacksonSteger, Founding Director at Network School
@ns
We’ll cover:
- His path to building Network School alongside @balajis
- What happens behind the scenes of @ns
- Why some communities succeed, and others don’t
- Governance and privacy in new digital societies
- Where network states are heading next
See you there!
Live on YouTube
Link in the comments 👇
Fernanda Soares retweeted
The institutional wave in crypto is real, and designers need to learn this language too 👀
I’m used to speaking visually to crypto-native audiences, not policymakers. So with @SolanaInstitute, the challenge was finding that balance between institutions and Web3.
The identity stays connected to Solana’s strong brand recognition, while introducing a more serious tone.
Basically, we kept the Solana symbol to stay aligned with the ecosystem, introduced a green gradient for distinction, and used modular geometric patterns and clean typography to bring a more institutional feel.
Here’s how it turned out:
Fernanda Soares retweeted
I'M HIRING a company to call me their employee
(Yes, I'm looking for a job)
Read the job description ↓
—
The hire:
Marketing Manager (Brand & Growth, GTM)
Type: Full-time · Remote
About the hire (aka: me):
7+ years across brand, growth, and product marketing, strategy to execution. Startups, agencies, B2B and B2C, with deep roots in Web3/crypto and tech.
I also carry an ops background: I've owned processes across marketing, sales, and delivery inside a startup.
The role (what I'm looking for in an employer):
– You see marketing as strategy, not just execution
– You value autonomy, trust, and space to think
– Marketing has a seat in product and growth decisions
– You're building something you really care about
Benefits:
– A marketer who treats your product and company like it's her own
– Someone comfortable managing clients, projects, and communities
– Clear opinions, backed by data and context
– Someone who enjoys building from zero and staying for the long run (very hands-on)
If this sounds like your company, my DMs are open.
If you know a company that could be a good match, I'd really appreciate you sharing this.
PS: Jokes aside, I've been reading so many job descriptions lately that I started to sound like one.
Cyber Security for Beginners but actually relevant, clear, and lowkey fun??
@_HerDAO never disappoints
Fernanda Soares retweeted
Foto pós abdução pela @alienamarela 🛸
Se você não conseguiu entrar na aula hoje, conseguimos gravar!!!
Para acessar, entra no nosso Telegram que vamos enviar lá (link na bio) 💛
Creative process math:
5 seconds on screen = 3 hours behind the scenes.
Behind the scenes of me designing @ppl3_co’s symbol
What looks like a few seconds is actually ~3h and ~15 attempts lol
Best Christmas meetup!! @shefibrazil girls + @anawestfal from @Uniswap.
So much experience sharing, learning, and inspiration from these incredible people 😍
